Cloud Readiness Assessment TechStrategyLabs Inc. PlanningSurvey Assessment
ISV Cloud Business Readiness AssessmentWelcomeWelcome, Cloud Computing ISVsThis multi-dimensional analyzer assesses key gaps in your current strategy, and aligns you to IBMs cloud offeringsthat will enable you to accelerate innovation. The recommendations are strategic steps in your journey to leveragecloud computing to successfully transform your business.To get started please move to the next page…
Flow of questions...In order for us to assist you in this important transformation, you will be requested to provide somebusiness and technical information in the following sequence.Enjoy!Please tell us a bit about your business...1. What is the key business goal behind your cloud initiative? * Preserve market share Penetrate new market Improve operational efficiency Capture market2. What is the expected revenue/cost reduction goal for this initiative? * Up to 5M USD 5M - 15M USD Greater than 15M USD
3. What is the competitive situation of your product offering? * High - Fragmented market with no consistent leader Moderate - Fragmented with 1-2 market leaders Low - un-fragmented market4. What is the intent behind leveraging cloud computing? * Build a cloud infrastructure Enable your application in the cloud Extend your cloud application5. What phase of the transformation are you engaged currently? * Exploring options Planning Design and Architecture Execution Operational OptimizationNow tell us a bit about your product...If you are an Application Service Provider (ASP), and offering your productas a "per customer installation" in a cloud environment, please select the"ASP..." options.6. What is the current status of your offering? * Not cloud ready ASP on public cloud ASP on private cloud Public cloud Private cloud7. What type of cloud infrastructure will your offering utilize? * Public cloud Private cloud ASP on public cloud ASP on private cloud Hybrid (private and public cloud)8. How do you plan to host your offerings? *
Self hosted 3rd party Hybrid (self and 3rd party)9. In what units do you offer your product? * Enterprise license Users Seats Transactions ASP-based customers Computing capacity10. In what units would you like to offer your product in future? * Users Seats Transactions ASP-based customers Computing capacity11. What are your customers most sensitive to? * Price Service Security Integration12. What is your existing pricing strategy? * Single-segment - Single Price Single-segment - Tiered-Price Multi-segment - Tiered-Price13. What is basis for your existing pricing? * Cost-plus pricing Value-based pricing Competition-based pricing Customer-driven pricing14. How many direct-sales personnel are approximately involved in selling your offering? *Some technical information about your offering...15. How many "units of sales" does 1 unit of your production infrastructure support? *
16. What is the infrastructure (image and workload) management technology you currently use inproduction? * Home grown Open View Microsoft VMWare Amazon Open Source (KVM, Xen) IBM Tivoli17. What type of servers are you planning to utilize for this initiative? * IBM Power Systems IBM System z (mainframe) Itanium PA-RISC SPARC Ultra SPARC Single core vanilla Dual core vanillaPlease share some other business information...18. How much do you approximately spend on software annually? * Less than 1M USD Between 1 - 2M USD Greater than 2M USD19. What is your approximate annual software maintenance spend (as a % of total annualsoftware spend)? *20. How much do you approximately spend on hardware annually? *
Less than 250K USD Between 250k - 1.5M USD Greater than 1.5K USD21. What is your approximate annual hardware maintenance spend(as a % of total annualhardware spend)? *22. How much do you approximately spend annually on your sales and marketing activities? * Less than 1M Between 1 - 5M USD Greater than 5M USD23. What is the approximate current annual revenue from your offering (that you want totransform)? * 0 - 1M USD 1M - 5M USD 5M - 20M USD 20M - 100M USD Greater than 100M USD24. What is your approximate anticipated annual growth rate (annualized)? * Less than 15% Between 15 - 25% Greater than 25%25. What is the approximate price per unit of sale of your product offering (in USD)? * Less than 100 USD Between 100 - 500 USD Greater than 500 USDPlease tell us a bit about yourself...Your name *26. Job title *
President/CEO COO CFO CMO Senior Director Director Senior Manager Manager Senior Associate AssociateEmail * Please provide a valid email address, as the report will be sent to this email address.27. Company *28. Send a copy of the report to IBM to enable them assist you better? * Yes NoThank You!Thank you for your input. We now have a better idea on what you need. We will now conduct an in-depth analysisof your need, and create a detailed report base on your input. The report will be emailed to you within the next fewhours.ThanksTechStrategyLabs Inc.
Cloud Readiness Planning Sample Company TechStrategyLabs Inc. October 12, 2011The contents of this report have been prepared exclusively for Sample Company and may not be used forany reason by any other party. The conclusions contained herein represent TechStrategyLabs’ analysis ofthe data provided by Sample Company. TechStrategyLabs is not responsible for the authenticity of thedata provided by Sample Company. TechStrategyLabs has utilized all reasonable care in conducting itsanalysis. TechStrategyLabs is not responsible or liable for any action taken by Sample Company basedupon this report.
Cloud Readiness Assessment Sample Company TechStrategyLabs Inc. October 12, 2011The contents of this report have been prepared exclusively for Sample Company and may not be used forany reason by any other party. The conclusions contained herein represent TechStrategyLabs’ analysis ofthe data provided by Sample Company. TechStrategyLabs is not responsible for the authenticity of thedata provided by Sample Company. TechStrategyLabs has utilized all reasonable care in conducting itsanalysis. TechStrategyLabs is not responsible or liable for any action taken by Sample Company basedupon this report.
Business Gap Analysis Executive Summary Business Gap Analysis 40.4% IBM tools and technologies will enable a Unit of Sale Pricing Strategy Pricing Basis smooth migration of your offering to the public Score 33.33% 100.00% 25.00% cloud. Business and technology adjustments Key areas to focus to enhance your offering are: will ensure that the migration is successful from both revenue and cost perspectives. Overall • Unit of Sale the offering is approximately 56% cloud-ready • Pricing Basis when migrated in its current state. The business drivers account for 40.4% of this readiness, Addressing these areas will enable the offering whereas the technology drivers account for the to be more competitive from a revenue remaining 59.6%. This is highlighted in the perspective. In order to maximize the benefits cloud-readiness scale that outlines both of a cloud delivery channel, it is imperative to business and technology drivers. focus on important aspects such as customer segmentation and overall pricing strategy. Cloud Readiness Scale 100.00% Technology Gap Analysis 90.00% 80.00% Technology Gap Analysis 59.6% 70.00% Virtualization Tenancy Infrastructure Cloud Platform 60.00% ManagementReadiness 50.00% 40.00% Score 50.00% 33.33% 75.00% 75.00% 30.00% 20.00% 10.00% Key areas to focus to enhance your offering are: 0.00% Unit of Sale Pricing Pricing Basis Virtualization Tenancy Infrastructure Cloud Strategy Management Platform • Virtualization • Tenancy IBM WD and GTS Application Services provide cloud application resources and cloud In order to be more cost elastic, the offering application development services for rapid must address these areas. Cloud computing application development. This will help mitigate the technology gaps. The financial allows ISVs to leverage a more elastic cost implication of this is highlighted in the financial structure. Selecting the appropriate IBM tools projection section. and technology will ensure operational efficiency leading to a more elastic cost- 1Current-state Gap Analysis structure to fully leverage a cloud-based The current-state opportunities are categorized delivery channel for your offering. into business and technology. The recommendation section provides the IBM Cloud Project Alignment appropriate IBM tools and technology that will The current state of the offering aligns it to the provide a sustainable and effective way to following IBM Cloud Application Enablement address these opportunities and migrate the Project. offering to a public cloud. 1 A higher percentage indicates a lower gap to become “cloud ready”