Twitterworlds 2010

Twitterworlds
Developing a Successful Twitter Style
in the Social Media World

How long have you been involved in Social Media?
1 – 0 to 1yrs
2 – 1 to 3yrs
3 – 4 to 6yrs
4 – 7 to 10yrs
5 – 10+ years
Tweet your choice to #HTUvote1
Example: 2 #HTUvote1

Social Media is not a NEW phenomenon
Social Media History

We used Social media tactics in chatroomsduring the early days of the Internet
Heyward Davenport; Regional Director Minority Business Development Agency speaking chatting in a African American Business Chatroom - 1996

Smart Marketers held online
conversations to attract new business
Terrie Williams;
Public Relations
Expert chatting with
a group of business
Owners during an online
Book release party for
her 1st Book
“The Personal Touch”
1998

Social Media users have been online for years waiting for Brands to have a dialogue with them.

Social Media is a Conversation between HUMANS!

85% of social media users believe that a company should go further than just having a presence on social sites and should also interact with its customers.
Cone, Business in Social Media Study, September 2008

1 – Yes I do.
2 – Yes I’m working on it.
3 – No but I plan creating one.
4 – I need one but don’t know where to start.
5 – I don’t need no stinkin Social Media Strategy.
Do You Have a Social Media Goals & Strategy Document?

DEFINE YOUR COMPANY’S
SOCIAL MEDIA STRATEGY.

Goals vs. Tactics
Increasing Sales is a GOAL.
“I need to be on Twitter.” is a TACTIC

Social Media is NOT FREE!

Time is a major cost to using social media
effectively for a marketing campaign.

People is another cost of social media which has to be considered.

Social media works beyond the computer. Which adds another cost to using Social Media

STOP PLANNING “CAMPAIGNS”.
START PLANNING “CONVERSATIONS.

SOCIAL MEDIA WON’T FIX A BAD PRODUCT/SERVICE.

Social Media can’t fix POOR networking skills

Test Your Network Style
How many people did you meet for the 1st time this evening?
Did you connect someone with another person they did not know before?
What else do you know about the people you met besides their job title and place of business?
Did you share information with someone that may be valuable to them.?

Why Add Twitter to your Social Media toolbox

The State of Twitter
1382% - The monthly growth rate of Twitter users from January to February 2009.
3,000,000 Tweets per day on Twitter.com

Twitter now has 75 Million user accounts, but only around 15 Million are active users on a regular basis.
At the current rate, Twitter will process almost 10 Billion tweets a year.

An earlier study, by Razorfish, found that exclusive deals and offers were the primary motivation of US Internet users following brands on Twitter.

Quantity vs. Quality of Twitter Followers
1 – I prefer Quantity of Tweeter Followers
2 – I prefer Quality of Tweeter Followers
3 – IDK (I Don’t Know or care)
4 – I like a blend of Quantity and Quality Followers

Facebook & LinkedIn are Warm Market tools.
Twitter is a COLD Market tool.
Warm vs. Cold Marketing

Use Twitter to manage the people that you don’t know or haven’t met yet

Converting Cold Markets
Would you walk up to someone at a cocktail party and shove your business card in their face? Don’t be that person.

Build an army of brand evangelists

What to Tweet about?
Private reflections and thoughts about your products/services.
Event announcements, which might give you a chance to meet your followers in person.
Contests, such as trivia questions, with a prize attached, which arouse plenty of interest in your tweets.
Responses to other tweets, which express your interest in what others have to say.

Don’t be these annoying people on Twitter

TMI Person

The Plagarizer

Reply Person

Multi Level Morons

The Novelist

The Anonymous Stranger

The Needy Beggar

Do Use These Best Practices
Tweet links to articles that can help your followers better understand the industry.
Be real, share your thoughts and comments about industry news and events.
Share your company’s culture and the human side of your business.
Be positive and motivate your followers daily.
Follow your heart and ignore the negative tweets you receive. Some people just don’t get it.

Twitter Tools

The tools & apps that I am about to show are not endorsed by me. These are the tools that I use to assist me in reaching my Twitter goals.
There are thousands of apps and tools for using Twitter in a variety of ways and you should choose tools and apps based on your needs and goals.

TWEETDECK

TWELLOW

MR. TWEET

HOOTSUITE

Warming the Twitter Market

Search Key Terms Related to Your Industry

Listen to the conversations

Reach Out & Support

How to Be Found on Social Media

Building It Doesn’t Mean They Will Come

Point Them To Your Pages

Promote Social Media Through Traditional Media

Give People A Reason to Visit

Review, Measure the Strategy & Adjust Where Needed

Most of All HAVE FUN!

Did You Enjoy This Presentation?
1 – Excellent Presentation
2 – Very Good Presentation
3 – Good Presentation
4 – Could have been better
5 – Wasn’t Impressed
6 – Wish I was somewhere else

Thank you for your time
I conduct workshops on:
Social Networking Strategies, Social Media Skills
Small Business Skills, Leadership Skills
Contact me at:
Stephen.jackson@rdzmedia.com
Facebook – roaddoggz
Twitter – roaddoggz
Friendfeed – roaddoggz
LinkedIn - roaddoggz
646-530-8632 ext. 2

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Twitterworlds 2010

by RDZ Media Group, LLC on Feb 03, 2010

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Twitterworlds 2010 — Presentation Transcript