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Twitterworlds<br />Developing a Successful Twitter Style <br />in the Social Media World<br />
How long have you been involved in Social Media?<br />1 – 0 to 1yrs<br />2 – 1 to 3yrs<br />3 – 4 to 6yrs<br />4 – 7 to 10...
Social Media is not a NEW phenomenon <br />Social Media History<br />
We used Social media tactics in chatroomsduring the early days of the Internet<br />Heyward Davenport; Regional Director M...
Smart Marketers held online<br /> conversations to attract new business <br />Terrie Williams; <br />Public Relations<br /...
Social Media users have been online for years  waiting for Brands to have a dialogue with them.<br />
Social Media is a Conversation between HUMANS!<br />
85% of social media users believe that a company should go further than just having a presence on social sites and should ...
1 – Yes I do.<br />2 – Yes I’m working on it.<br />3 – No but I plan creating one.<br />4 – I need one but don’t know wher...
DEFINE YOUR COMPANY’S<br />SOCIAL MEDIA STRATEGY.<br />
Goals vs. Tactics<br />Increasing Sales is a GOAL.<br />“I need to be on Twitter.” is a TACTIC<br />
Social Media is NOT FREE!<br />
Time is a major cost to using social media<br />effectively for a marketing campaign.<br />
People is another cost of social media which has to be considered.<br />
Social media works beyond the computer. Which adds another cost to using Social Media<br />
STOP PLANNING “CAMPAIGNS”.<br />START PLANNING “CONVERSATIONS.<br />
SOCIAL MEDIA WON’T FIX A BAD PRODUCT/SERVICE.<br />
Social Media can’t fix POOR networking skills<br />
Test Your Network Style<br />How many people did you meet for the 1st time this evening?<br />Did you connect someone with...
Why Add Twitter to your Social Media toolbox<br />
The State of Twitter<br />1382% - The monthly growth rate of Twitter users from January to February 2009.<br />3,000,000 T...
Twitter now has 75 Million user accounts, but only around 15 Million are active users on a regular basis. <br />At the cur...
An earlier study, by Razorfish, found that exclusive deals and offers were the primary motivation of US Internet users fol...
Quantity vs. Quality of Twitter Followers<br />1 – I prefer Quantity of Tweeter Followers<br />2 – I prefer Quality of Twe...
Facebook & LinkedIn are Warm Market tools.<br />Twitter is a COLD Market tool.<br />Warm vs. Cold Marketing<br />
Use Twitter to manage the people that you don’t know or haven’t met yet <br />
Converting Cold Markets<br />Would you walk up to someone at a cocktail party and shove your business card in their face? ...
Build an army of brand evangelists<br />
What to Tweet about?<br />Private reflections and thoughts about your products/services.<br />Event announcements, which m...
Don’t be these annoying people on Twitter<br />
TMI Person<br />
The Plagarizer<br />
Reply Person<br />
Multi Level Morons<br />
The Novelist<br />
The Anonymous Stranger<br />
The Needy Beggar<br />
Do Use These Best Practices<br />Tweet links to articles that can help your followers better understand the industry.<br /...
Twitter Tools<br />
The tools & apps that I am about to show are not endorsed by me. These are the tools that I use to assist me in reaching m...
TWEETDECK<br />
TWELLOW<br />
MR. TWEET<br />
HOOTSUITE<br />
Warming the Twitter Market<br />
Search Key Terms Related to Your Industry<br />
Listen to the conversations<br />
Reach Out & Support<br />
How to Be Found on Social Media<br />
Building It Doesn’t Mean They Will Come<br />
Point Them To Your Pages<br />
Promote Social Media Through Traditional Media<br />
Give People A Reason to Visit<br />
Review, Measure the Strategy & Adjust Where Needed<br />
Most of All HAVE FUN!<br />
Did You Enjoy This Presentation?<br />1 – Excellent Presentation<br />2 – Very Good Presentation<br />3 – Good Presentatio...
Thank you for your time<br />I conduct workshops on:<br />Social Networking Strategies, Social Media Skills<br />Small Bus...
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Twitterworlds 2010

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This is the presentation that I gave at the Harlem Tweetup as part of Social Media Week NYC.

The presentation contains interactive twitter polling from a toolset designed by SAP.

Attendees participated by tweeting votes to poll questions. Certain slides tweeted content to my twitter stream for other people on Twitter to view.

Published in: Technology, Business
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  • [twitter] Beginning my interactive presentation at the Harlem Tweetup Thanks to Harlem 2.0 and thanks to SAP for making this interactive. [/twitter]
  • [twitter] Social Media has been around since the days of AOL, Compuserve & Prodigy chat rooms [/twitter]
  • [twitter] I’m showing examples of how I used current social media tactics 15 yrs ago [/twitter]
  • [twitter] I conducted virtual book parties in chatrooms for authors in 1997 I also webcasted a national assoc. 2 day conf. in 1998[/twitter]
  • [twitter] Social Media users have been online for years waiting for Brands to have a dialogue with them. [/twitter]
  • [twitter] Companies must remember Social Media is a conversation not an announcement [/twitter]
  • [twitter] 85% of Social Media users believe companies should talk with them not at them [/twitter]
  • [twitter] Twitter poll #2 Do you have a Social Media goals & strategies document? [/twitter]
  • [twitter] Before starting in Social Media develop the business Goals & Strategies document. Your blueprint for success. [/twitter
  • [twitter] More Sales is a Goal…Being on Twitter is a tactic. Know the difference [/twitter]
  • [twitter] Social Media is not free. There are costs related to time, people and equipment to engage in Social Media. [/twitter]
  • [twitter] Time is money and time spent on Social Media equates into dollars invested in Social Media strategies [/twitter]
  • [twitter] Personnel investment in Social Media strategies equates into dollars invested and personnel time diverted from other job duties. [/twitter]
  • [twitter] Success in Social Media my require a technology upgrade. Adding additional cost to your Social Media investment. [/twitter]
  • [twitter] Success in Social Media begins when you STOP planning campaigns and START planning conversations. [/twitter]
  • [twitter] Social Media can’t fix an ailing business or lousy products/services [/twitter]
  • [twitter] If you don’t have good Networking skills, Social Media can’t make you a Networking superstar. [/twitter]
  • [twitter] Your Social Media success can be determine by how well you network face to face [/twitter]
  • [twitter] Twitter is one tool that can be apart of your Social Media strategy. Twitter should not be your complete strategy. [/twitter]
  • [twitter] Twitter Stats are off the charts. I’m delivering a few stats on the Twitterverse [/twitter]
  • [twitter] Twitter now has 75 Million user accounts, but only around 15 Million are active users on a regular basis. [/twitter]
  • [twitter] Razorfish study confirms that Twitter users follow brands for exclusive deals [/twitter]
  • [twitter] Twitter poll – Quality of users vs. Quantity of users which do you prefer? [/twitter]
  • [twitter] I’m explaining the difference between Warm Marketing & Cold Marketing. What category does Twitter fit warm or cold? [/twitter]
  • [twitter] Use Twitter to manage the people that you don’t know or haven’t met yet. [/twitter]
  • [twitter] Don’t cold call on newly met Twitter users…Listen to them before engaging. [/twitter]
  • [twitter] Be helpful and share good content to build an army of Twitter Brand Evangelists [/twitter]
  • [twitter] There are tons of positive things to Tweet about, quotes, events, industry news, contests, private reflections [/twitter]
  • [twitter] There are some annoying Tweeples on Twitter. Recognize their style and avoid at all costs. [/twitter]
  • [twitter] Take time to learn the best Twitter practices and implement them NOW! [/twitter]
  • [twitter] There are 1,000s of Twitter apps & tools. Use the ones that assist you with your goals. [/twitter]
  • [twitter] Legalese explaining that I do not endorse the Twitter tools I will be showing [/twitter]
  • [twitter] Warming up the Twitter Market without using direct market tactics [/twitter]
  • [twitter] Use key search terms related to your industry to find relevant conversations [/twitter]
  • [twitter] Listen to the search conversations and respond with relevant current information not sale pitches [/twitter]
  • [twitter] Reach out to key discussions by offering assistance and solutions. Don’t jump on the complaining bandwagon [/twitter]
  • [twitter] Just because you have Social Media pages and websites it doesn’t guarantee you will have fans and followers [/twitter]
  • [twitter] Unlike “Field of Dreams” Building a Social Media presence does not guarantee success [/twitter]
  • [twitter] Use traditional and new media tactics to lead people to your social media pages [/twitter]
  • [twitter] Think out of the box when it comes to promoting your social media pages [/twitter]
  • [twitter] Give people a reason and offer to visit your social media pages [/twitter]
  • [twitter] Review & Measure your Social Media strategy & adjust where needed [/twitter]
  • [twitter] Most importantly have some fun. There are billions of people & billions of opportunities & possibilities in the Social Media World. [/twitter]
  • [twitter] Last Twitter poll. How well did you enjoy this presentation [/twitter]
  • [twitter] This concludes my workshop. I hope you enjoyed the tweets [/tweets]
  • Transcript of "Twitterworlds 2010"

    1. 1. Twitterworlds<br />Developing a Successful Twitter Style <br />in the Social Media World<br />
    2. 2. How long have you been involved in Social Media?<br />1 – 0 to 1yrs<br />2 – 1 to 3yrs<br />3 – 4 to 6yrs<br />4 – 7 to 10yrs<br />5 – 10+ years<br />Tweet your choice to #HTUvote1<br />Example: 2 #HTUvote1<br />
    3. 3. Social Media is not a NEW phenomenon <br />Social Media History<br />
    4. 4. We used Social media tactics in chatroomsduring the early days of the Internet<br />Heyward Davenport; Regional Director Minority Business Development Agency speaking chatting in a African American Business Chatroom - 1996<br />
    5. 5. Smart Marketers held online<br /> conversations to attract new business <br />Terrie Williams; <br />Public Relations<br />Expert chatting with<br /> a group of business <br />Owners during an online <br />Book release party for <br />her 1st Book<br />“The Personal Touch”<br />1998<br />
    6. 6. Social Media users have been online for years waiting for Brands to have a dialogue with them.<br />
    7. 7. Social Media is a Conversation between HUMANS!<br />
    8. 8. 85% of social media users believe that a company should go further than just having a presence on social sites and should also interact with its customers.<br />Cone, Business in Social Media Study, September 2008<br />
    9. 9. 1 – Yes I do.<br />2 – Yes I’m working on it.<br />3 – No but I plan creating one.<br />4 – I need one but don’t know where to start.<br />5 – I don’t need no stinkin Social Media Strategy.<br />Do You Have a Social Media Goals & Strategy Document?<br />Tweet your choice to #HTUvote2<br />Example: 2 #HTUvote2<br />
    10. 10. DEFINE YOUR COMPANY’S<br />SOCIAL MEDIA STRATEGY.<br />
    11. 11. Goals vs. Tactics<br />Increasing Sales is a GOAL.<br />“I need to be on Twitter.” is a TACTIC<br />
    12. 12. Social Media is NOT FREE!<br />
    13. 13. Time is a major cost to using social media<br />effectively for a marketing campaign.<br />
    14. 14. People is another cost of social media which has to be considered.<br />
    15. 15. Social media works beyond the computer. Which adds another cost to using Social Media<br />
    16. 16. STOP PLANNING “CAMPAIGNS”.<br />START PLANNING “CONVERSATIONS.<br />
    17. 17. SOCIAL MEDIA WON’T FIX A BAD PRODUCT/SERVICE.<br />
    18. 18. Social Media can’t fix POOR networking skills<br />
    19. 19. Test Your Network Style<br />How many people did you meet for the 1st time this evening?<br />Did you connect someone with another person they did not know before?<br />What else do you know about the people you met besides their job title and place of business?<br />Did you share information with someone that may be valuable to them.?<br />
    20. 20. Why Add Twitter to your Social Media toolbox<br />
    21. 21. The State of Twitter<br />1382% - The monthly growth rate of Twitter users from January to February 2009.<br />3,000,000 Tweets per day on Twitter.com<br />
    22. 22. Twitter now has 75 Million user accounts, but only around 15 Million are active users on a regular basis. <br />At the current rate, Twitter will process almost 10 Billion tweets a year.<br />
    23. 23. An earlier study, by Razorfish, found that exclusive deals and offers were the primary motivation of US Internet users following brands on Twitter. <br />
    24. 24. Quantity vs. Quality of Twitter Followers<br />1 – I prefer Quantity of Tweeter Followers<br />2 – I prefer Quality of Tweeter Followers<br />3 – IDK (I Don’t Know or care)<br />4 – I like a blend of Quantity and Quality Followers<br />Tweet your choice to #HTUvote3<br />Example: 2 #HTUvote3<br />
    25. 25. Facebook & LinkedIn are Warm Market tools.<br />Twitter is a COLD Market tool.<br />Warm vs. Cold Marketing<br />
    26. 26. Use Twitter to manage the people that you don’t know or haven’t met yet <br />
    27. 27. Converting Cold Markets<br />Would you walk up to someone at a cocktail party and shove your business card in their face? Don’t be that person.<br />
    28. 28. Build an army of brand evangelists<br />
    29. 29. What to Tweet about?<br />Private reflections and thoughts about your products/services.<br />Event announcements, which might give you a chance to meet your followers in person.<br />Contests, such as trivia questions, with a prize attached, which arouse plenty of interest in your tweets. <br />Responses to other tweets, which express your interest in what others have to say.<br />
    30. 30. Don’t be these annoying people on Twitter<br />
    31. 31. TMI Person<br />
    32. 32. The Plagarizer<br />
    33. 33. Reply Person<br />
    34. 34. Multi Level Morons<br />
    35. 35. The Novelist<br />
    36. 36. The Anonymous Stranger<br />
    37. 37. The Needy Beggar<br />
    38. 38. Do Use These Best Practices<br />Tweet links to articles that can help your followers better understand the industry.<br />Be real, share your thoughts and comments about industry news and events.<br />Share your company’s culture and the human side of your business.<br />Be positive and motivate your followers daily. <br />Follow your heart and ignore the negative tweets you receive.  Some people just don’t get it.<br />
    39. 39. Twitter Tools<br />
    40. 40. The tools & apps that I am about to show are not endorsed by me. These are the tools that I use to assist me in reaching my Twitter goals.<br />There are thousands of apps and tools for using Twitter in a variety of ways and you should choose tools and apps based on your needs and goals.<br />
    41. 41. TWEETDECK<br />
    42. 42. TWELLOW<br />
    43. 43. MR. TWEET<br />
    44. 44. HOOTSUITE<br />
    45. 45. Warming the Twitter Market<br />
    46. 46. Search Key Terms Related to Your Industry<br />
    47. 47. Listen to the conversations<br />
    48. 48. Reach Out & Support<br />
    49. 49. How to Be Found on Social Media<br />
    50. 50. Building It Doesn’t Mean They Will Come<br />
    51. 51. Point Them To Your Pages<br />
    52. 52. Promote Social Media Through Traditional Media<br />
    53. 53. Give People A Reason to Visit<br />
    54. 54. Review, Measure the Strategy & Adjust Where Needed<br />
    55. 55. Most of All HAVE FUN!<br />
    56. 56. Did You Enjoy This Presentation?<br />1 – Excellent Presentation<br />2 – Very Good Presentation<br />3 – Good Presentation<br />4 – Could have been better<br />5 – Wasn’t Impressed<br />6 – Wish I was somewhere else<br />Tweet your choice to #HTUvote4<br />Example: 2 #HTUvote4<br />
    57. 57. Thank you for your time<br />I conduct workshops on:<br />Social Networking Strategies, Social Media Skills<br />Small Business Skills, Leadership Skills<br />Contact me at:<br />Stephen.jackson@rdzmedia.com<br />Facebook – roaddoggz<br />Twitter – roaddoggz<br />Friendfeed – roaddoggz<br />LinkedIn - roaddoggz<br />646-530-8632 ext. 2<br />
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