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The do's & dont's of using social media
The do's & dont's of using social media
The do's & dont's of using social media
The do's & dont's of using social media
The do's & dont's of using social media
The do's & dont's of using social media
The do's & dont's of using social media
The do's & dont's of using social media
The do's & dont's of using social media
The do's & dont's of using social media
The do's & dont's of using social media
The do's & dont's of using social media
The do's & dont's of using social media
The do's & dont's of using social media
The do's & dont's of using social media
The do's & dont's of using social media
The do's & dont's of using social media
The do's & dont's of using social media
The do's & dont's of using social media
The do's & dont's of using social media
The do's & dont's of using social media
The do's & dont's of using social media
The do's & dont's of using social media
The do's & dont's of using social media
The do's & dont's of using social media
The do's & dont's of using social media
The do's & dont's of using social media
The do's & dont's of using social media
The do's & dont's of using social media
The do's & dont's of using social media
The do's & dont's of using social media
The do's & dont's of using social media
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The do's & dont's of using social media

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This presentation was given for a group of high school student interns at the offices of Ernst & Young in NYC. …

This presentation was given for a group of high school student interns at the offices of Ernst & Young in NYC.

The goal was to inform these students that their choices on how they interact with Social Media today will affect their future college and career choices.

I also outlined best practices for and additional Social Media platforms that young adults can participate in.

Published in: Education
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  • 1. The Do’s &amp; Don’ts of Using Social Media<br />Presented by:<br />Stephen Jackson<br />General Manager, RDZ Media Group<br />
  • 2. What we’ll Cover Today<br />What is Social Media<br />How Social Media is used today<br />How is your BRAND represented on Social Media<br />Worst practices of Using Social Media<br />Best practices of using Social Media<br />
  • 3. A Little Interactive Fun<br />
  • 4. What is Social Media<br />
  • 5. Social Media is<br />Social media is comprised of three major activities: <br />Listening <br />Connecting<br />Publishing<br />
  • 6. Social Media History<br /><ul><li>Social Media is not a NEW phenomenon </li></li></ul><li>On Social MediaYou Are the BRAND<br />Keep in mind that you are a BRAND.<br />Everything you do on Social Media affects your BRAND.<br />College recruiters and hiring managers turn to Social Media to see what your BRAND reflects.<br />
  • 7. Do you Agree?<br />
  • 8. Do You Agree<br />A recent poll on women 18-34 conducted by Oxygen Media concluded:<br />32% think posting photos of themselves or others on Facebook making obscene gestures is appropriate<br />
  • 9. Do You Agree<br />
  • 10. Do You Agree<br />The same poll concluded that:<br />63% of the women surveyed use Facebook as a career networking tool yet 42% think photos of them visibly intoxicated are okay<br />
  • 11. How Employers use Social Media<br />CareerBuilder.com recently reported that 1 in 5 employers search social media sites to screen job candidates. <br />More than 31,000 employers were surveyed for the study.<br />
  • 12. Be Aware of Your BRAND<br />
  • 13. Be Aware of your BRAND<br />Do you know your online reputation?<br />What is on the Internet about you?<br />Don’t Assume Know by:<br />Google yourself <br />Take action against incorrect information<br />
  • 14. Worst Practices for Social Media<br />Social Media is about Networking<br />Connecting with people who share the same interests<br />Assisting people to reach their objectives<br />DON’T BE THESE PEOPLE ON SOCIAL MEDIA<br />
  • 15. TMI Person<br />
  • 16. The Plagiarizer<br />
  • 17. Reply ToPerson<br />
  • 18. The Anonymous Stranger<br />
  • 19. The NeedyBeggar<br />
  • 20. Best Practices to GROW your BRAND on Social Media<br />Share links to articles that can assist your followers.<br />Be real, share your thoughts and comments about industry news and events.<br />Share the human side of yourself. <br />Be positive and motivate your followers daily. <br />Follow your heart and ignore the negative comments you receive.  Some people just don’t get it.<br />
  • 21. Develop Social Media Goal(s)<br />Focus On The Outcome<br />Ask yourself questions<br />What do you want? <br />Get accepted at a particular school<br />Work for ____ Company<br />Start my own company<br />Develop a referral pipeline<br />
  • 22. Tools to add to your Social Media Strategy<br /><ul><li>Use Popular Social Media tools that match your objectives to reach your target audience(s).</li></li></ul><li>Social Media Tools<br /><ul><li>Google Reader and Google Alerts
  • 23. Keep up to date with industry trends and news.
  • 24. Subscribe to job listings by keyword and position.
  • 25. Subscribe to job search topics by keyword.</li></li></ul><li>Social Media Tools<br /><ul><li>LinkedIn
  • 26. According to a recent survey, 75% of job recruiters now use LinkedIn to research prospects.
  • 27. Paint a comprehensive, professional picture of yourself.
  • 28. Build a professional network to assist with your goals.
  • 29. Establish yourself as an authority.
  • 30. Find new opportunities.ASK</li></li></ul><li>Social Media Tools<br /><ul><li>Personal Websites – Blogs – Online Resumes
  • 31. 83% of employers Google potential applicants and almost half make decisions based on what they find.
  • 32. Create favorable results that places a spotlight on your talents and experience.</li></li></ul><li>Social Media Tools<br /><ul><li>Blogs. An excellent way to establish credibility in your field and show employers/prospects you are a thoughtful, continual learner or a subject matter expert.
  • 33. Blogs show up well in Google searches and you can link them to your social media activities.</li></li></ul><li>Social Media Tools<br /><ul><li>Twitter:
  • 34. It’s a powerful networking and promotional tool.
  • 35. You can build your credibility.
  • 36. You can build networks with a purpose.
  • 37. And you can find a job or leads that can turn into sales.</li></li></ul><li>Social Media Tools<br /><ul><li>Slideshare – A great place to share your presentations.
  • 38. Presentations can be shared on LinkedIn and Facebook.
  • 39. Ning and Meetup – Two websites where groups with specific interests meet.
  • 40. Meetup is all about connecting online relationships in offline meetings.
  • 41. Ning connects groups of people with similar interests to share online. </li></li></ul><li>Wrapping Up<br /><ul><li>Develop a Strategy with objectives before you embark on Social Media sites.
  • 42. Social Media is still networking, the same code of conduct applies.
  • 43. There are tons of resources on building your Social Media skills start Googling and researching.</li></li></ul><li>Wait – Just One More Poll<br />
  • 44. Okay Honestly Last Question<br />

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