Successfully Use Social Media To

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This presentation was given for a minority Pharmaceutical sales organization. The presentation highlighted the different ways Social Media is affecting how we conduct job searches and prospecting.

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  • [twitter] Before starting in Social Media develop the business Goals & Strategies document. Your blueprint for success. [/twitter
  • [twitter] More Sales is a Goal…Being on Twitter is a tactic. Know the difference [/twitter]
  • [twitter] Social Media is not free. There are costs related to time, people and equipment to engage in Social Media. [/twitter]
  • [twitter] Time is money and time spent on Social Media equates into dollars invested in Social Media strategies [/twitter]
  • [twitter] Personnel investment in Social Media strategies equates into dollars invested and personnel time diverted from other job duties. [/twitter]
  • [twitter] Success in Social Media my require a technology upgrade. Adding additional cost to your Social Media investment. [/twitter]
  • [twitter] Success in Social Media begins when you STOP planning campaigns and START planning conversations. [/twitter]
  • [twitter] Social Media can’t fix an ailing business or lousy products/services [/twitter]
  • [twitter] If you don’t have good Networking skills, Social Media can’t make you a Networking superstar. [/twitter]
  • [twitter] I’m explaining the difference between Warm Marketing & Cold Marketing. What category does Twitter fit warm or cold? [/twitter]
  • [twitter] Use Twitter to manage the people that you don’t know or haven’t met yet. [/twitter]
  • [twitter] Don’t cold call on newly met Twitter users…Listen to them before engaging. [/twitter]
  • [twitter] Be helpful and share good content to build an army of Twitter Brand Evangelists [/twitter]
  • [twitter] Warming up the Twitter Market without using direct market tactics [/twitter]
  • [twitter] Use key search terms related to your industry to find relevant conversations [/twitter]
  • [twitter] Listen to the search conversations and respond with relevant current information not sale pitches [/twitter]
  • [twitter] Reach out to key discussions by offering assistance and solutions. Don’t jump on the complaining bandwagon [/twitter]
  • [twitter] Just because you have Social Media pages and websites it doesn’t guarantee you will have fans and followers [/twitter]
  • [twitter] Unlike “Field of Dreams” Building a Social Media presence does not guarantee success [/twitter]
  • [twitter] Use traditional and new media tactics to lead people to your social media pages [/twitter]
  • [twitter] Think out of the box when it comes to promoting your social media pages [/twitter]
  • [twitter] Give people a reason and offer to visit your social media pages [/twitter]
  • Successfully Use Social Media To

    1. 1. Learn How to Successfully Use Social Media to Land Your Next Job or Sale<br />Increase Your Network to<br />Increase Your Networth<br />Presented by:<br />Stephen Jackson; General Manager<br />RDZ Media Group, LLC<br />Copyright 2010 – RDZ Media Group, LLC <br /> all rights reserved<br />
    2. 2. What we’ll cover this evening<br />Preparing for success in Social Media.<br />Social Media vs. Offline Networking.<br />Your Social Media Toolbox, what tools should be in your toolbox.<br />Successful strategies for using your Social Media tools.<br />Copyright 2010 – RDZ Media Group, LLC <br /> all rights reserved<br />
    3. 3. Preparing for Success<br />Making your next sale or landing your next job is all about:<br />“The Transference of FEELING.”<br />Ensuring that the customer or hiring manager benefit from the relationship should be your top priority.<br />Copyright 2010 – RDZ Media Group, LLC <br /> all rights reserved<br />
    4. 4. Preparing for Success<br />However, some people let BILL become their focus and not the prospect or hiring manager.<br />This leads to the prospect or hiring manager making the sale that you are not the right person.<br />Know who BILL is?<br />Copyright 2010 – RDZ Media Group, LLC <br /> all rights reserved<br />
    5. 5. Preparing for Success<br />Bill is:<br />Phone Bill<br />Credit Card Bill<br />Tuition Bill<br />Rent/mortgage Bill<br />Incidental Bill<br />Bill is the result of us becoming adults.<br />Copyright 2010 – RDZ Media Group, LLC <br /> all rights reserved<br />
    6. 6. Preparing for Success<br />Bill is a circumstance and should not be the FOCUS of our life.<br />If you are FOCUSED on BILL, then how can you focus on being an asset to prospects and hiring managers?<br />Copyright 2010 – RDZ Media Group, LLC <br /> all rights reserved<br />
    7. 7. DEFINE YOUR SOCIAL <br />MEDIA STRATEGY.<br />
    8. 8. Goals vs. Tactics<br />Increasing sales or finding a job is a GOAL.<br />“I need to be on Twitter.” is a TACTIC<br />
    9. 9. Social Media is NOT FREE!<br />
    10. 10. Time is a major cost to using social media<br />effectively for a marketing campaign.<br />
    11. 11. People is another cost of social media which has to be considered.<br />
    12. 12. Social media works beyond the computer. Which adds another cost to using Social Media<br />
    13. 13. STOP PLANNING “CAMPAIGNS”.<br />START PLANNING “CONVERSATIONS.<br />
    14. 14. SOCIAL MEDIA WON’T FIX A BAD PRODUCT/SERVICE.<br />
    15. 15. Social Media can’t fix POOR networking skills<br />
    16. 16. The Networking Skills you demonstrated tonight is the basis of your SOCIAL MEDIA STRATEGY.<br />Your success in SOCIAL MEDIA is dependent on how well you NETWORK OFFLINE or in the real world.<br />Copyright 2010 – RDZ Media Group, LLC <br /> all rights reserved<br />
    17. 17. How Good are You @ Networking<br />How many people did you meet for the 1st time this evening?<br />Did you connect someone with another person they did not know before?<br />What else do you know about the people you met besides their job title and place of business?<br />Did you share information with someone that may be valuable to them.?<br />Copyright 2010 – RDZ Media Group, LLC <br /> all rights reserved<br />
    18. 18. Your Networking Score<br />If you answered yes to all 4 questions then you are a Networking Master.<br />3 yes answers mean that you are ready to travel on the Social Media highway<br />0-2 yes answers means you still have to connect better in the offline world.<br />Copyright 2010 – RDZ Media Group, LLC <br /> all rights reserved<br />
    19. 19. Why Use Social Media?<br />To grow your networking ability from:<br />Copyright 2010 – RDZ Media Group, LLC <br /> all rights reserved<br />
    20. 20. Why Use Social Media?<br />To network with more people and groups in less time and space.<br />Copyright 2010 – RDZ Media Group, LLC <br /> all rights reserved<br />
    21. 21. The Benefits of Using Social Media to Find a Job<br />CareerBuilder.com recently reported that 1 in 5 employers search social media sites to screen job candidates.<br />More than 31,000 employers were surveyed for the study.<br />Copyright 2010 – RDZ Media Group, LLC <br /> all rights reserved<br />
    22. 22. The Benefits of Using Social Media to Find a Job<br />The study also found that 24% of hiring managers found content on social media networks that helped convince them to hire a candidate.<br />Copyright 2010 – RDZ Media Group, LLC <br /> all rights reserved<br />
    23. 23. Copyright 2009 – RoaDDoggZ productions, LLC all rights reserved<br />The Be Aware Side to SocialMedia<br />
    24. 24. Do you know your online reputation?<br />What is on the Internet about you?<br />Don’t Assume Know by:<br />Google yourself <br />Take action against incorrect information<br />Copyright 2010 – RDZ Media Group, LLC <br /> all rights reserved<br />The Be Aware Side to Social Media<br />
    25. 25. Getting Involved in Social Media the Acronym<br />S  Sign up.  Start.  It all starts with doing and sharing.  <br />You&apos;ll learn most by getting involved in Social Media networks.<br />Copyright 2010 – RDZ Media Group, LLC <br /> all rights reserved<br />
    26. 26. O  Observe.  <br />Observe what others are doing.  <br />
    27. 27. C  Conversation and Content.  <br />These are &quot;social&quot; networks.  People come here to share. So Share.  Converse.  <br />Copyright 2010 – RDZ Media Group, LLC <br /> all rights reserved<br />
    28. 28. IInvite. <br />Invite questions, comments, suggestions, help.  <br />Copyright 2010 – RDZ Media Group, LLC <br /> all rights reserved<br />
    29. 29. A  Accept.  <br />Accept that not everyone is going to like you.  <br />Copyright 2009 – RoaDDoggZ productions, LLC all rights reserved<br />
    30. 30. L  Listen.  <br />Listening in social media mean active responsive listening. <br />Copyright 2010 – RDZ Media Group, LLC <br /> all rights reserved<br />
    31. 31. Your Social Media Toolbox<br />Use Popular Social Media tools that match your objectives to reach your target audience(s).<br />Copyright 2010 – RDZ Media Group, LLC <br /> all rights reserved<br />
    32. 32. What Tools Should Be in Your Toolbox<br />Google Reader and Google Alerts<br />Keep up to date with industry trends and news.<br />Subscribe to job listings by keyword and position.<br />Subscribe to job search topics by keyword.<br />Copyright 2010 – RDZ Media Group, LLC <br /> all rights reserved<br />
    33. 33. What Tools Should Be in Your Toolbox<br />LinkedIn<br />According to a recent survey, 75% of job recruiters now use LinkedIn to research prospects.<br />Paint a comprehensive, professional picture of yourself.<br />Build a professional network to assist with your goals.<br />Establish yourself as an authority.<br />Find new opportunities.ASK<br />Copyright 2010 – RDZ Media Group, LLC <br /> all rights reserved<br />
    34. 34. What Tools Should Be in Your Toolbox<br />Personal Websites – Blogs – Online Resumes<br />83% of employers Google potential applicants and almost half make decisions based on what they find.<br />Create favorable results that places a spotlight on your talents and experience.<br />Copyright 2010 – RDZ Media Group, LLC <br /> all rights reserved<br />
    35. 35. What Tools Should Be in Your Toolbox<br />Blogs. An excellent way to establish credibility in your field and show employers/prospects you are a thoughtful, continual learner or a subject matter expert.<br />Blogs show up well in Google searches and you can link them to your social media activities.<br />Copyright 2010 – RDZ Media Group, LLC <br /> all rights reserved<br />
    36. 36. What Tools Should Be in Your Toolbox<br />If you are currently employed, check to see what corporate restrictions if any apply to you blogging.<br />Do not Blog about your current job.<br />Blog about trends in your industry.<br />Blog about how you solve problems that your prospects face.<br />Copyright 2010 – RDZ Media Group, LLC <br /> all rights reserved<br />
    37. 37. What Tools Should Be in Your Toolbox<br />Twitter:<br />It’s a powerful networking and promotional tool. <br />You can build your credibility. <br />You can build networks with a purpose. <br />And you can find a job or leads that can turn into sales.<br />Copyright 2010 – RDZ Media Group, LLC <br /> all rights reserved<br />
    38. 38. Slideshare – A great place to share your presentations. <br />Presentations can be shared on LinkedIn and Facebook.<br />Ning and Meetup – Two websites where groups with specific interests meet.<br />Meetup is all about connecting online relationships in offline meetings.<br />Ning connects groups of people with similar interests to share online. <br />Copyright 2009 – RoaDDoggZ productions, LLC all rights reserved<br />Additional Tools<br />
    39. 39. Facebook & LinkedIn are Warm Market tools.<br />Twitter is a COLD Market tool.<br />Warm vs. Cold Marketing<br />
    40. 40. Use Twitter to manage the people that you don’t know or haven’t met yet <br />
    41. 41. Converting Cold Markets<br />Would you walk up to someone at a cocktail party and shove your business card in their face? Don’t be that person.<br />
    42. 42. Build an army of brand evangelists<br />
    43. 43. Warming the Twitter Market<br />
    44. 44. Search Key Terms Related to Your Industry<br />
    45. 45. Listen to the conversations<br />
    46. 46. Reach Out & Support<br />
    47. 47. How to Be Found on Social Media<br />
    48. 48. Building It Doesn’t Mean They Will Come<br />
    49. 49. Copyright 2009 – RoaDDoggZ productions, LLC all rights reserved<br />Using Your Toolbox<br />
    50. 50. Point Them To Your Pages<br />
    51. 51. Promote Social Media Through Traditional Media<br />
    52. 52. Give People A Reason to Visit<br />
    53. 53. Develop a Strategy with objectives before you embark on Social Media sites.<br />Social Media is still networking, the same code of conduct applies.<br />There are tons of resources on building your Social Media skills start Googling and researching.<br />Copyright 2010 – RDZ Media Group, LLC <br /> all rights reserved<br />Wrapping Up<br />
    54. 54. Wrapping Up<br />Get Involved and have FUN <br />Thank you for your time<br />I conduct workshops on:<br />Web 2.0, Social Media Skills<br />Small Business Skills, Leadership Skills<br />Contact me at:<br />Stephen.jackosn@rdzmedia.com<br />Facebook – roaddoggz<br />Twitter – roaddoggz<br />Friendfeed – roaddoggz<br />646-530-8632 ext. 2<br />Copyright 2010 – RDZ Media Group, LLC <br /> all rights reserved<br />

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