Social Media - The Good - The Bad - The Profitable

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Stephen Jackson; General Manager
RDZ Media Group, Inc. presents:
Pitfalls of Social MediaThe Good-The BadThe profitable

What is Social Media?

Social Media is:
Social media is comprised of three major activities:
Listening
Connecting
Publishing

Who is Active on Social Media?

Do You or Your Company have a Social Media Policy?

Social Media History
Social Media is not a NEW phenomenon

We used Social media tactics in chatroomsduring the early days of the Internet
Heyward Davenport; Regional Director Minority Business Development Agency speaking chatting in a African American Business Chatroom - 1996

Smart Marketers held online
conversations to attract new business
Terrie Williams;
Public Relations
Expert chatting with
a group of business
Owners during an online
Book release party for
her 1st Book
“The Personal Touch”
1998

Social Media users have been online for years waiting for Brands to have a dialogue with them.

Social Media is a Conversation between PEOPLE!

85% of social media users believe that a company should go further than just having a presence on social sites and should also interact with its customers.
Cone, Business in Social Media Study, September 2008

The Social Media Landscape
Today’s Social Media landscape is like the Wild West days of the Internet

There are no Concise Rules
People and companies are writing
their own laws of Social Media conduct

How do You Benefit From Social Media?

BY PLANNING & EXECUTION
Establish Policy
Set your Social Media Policy
4
5
Measure the Results
Regular guage your Social Media activities to see what works and what doesn’t work.
Establish Goals
What do you want to achieve
2
3
1
Engage your Target Market
Start Communicating with your Audience
Define your Strategy
Decide What Social Media tools you will use.

Why Do You Need a Social Media Policy?
Policies provide structure –for the organization and for your colleagues/employees.
Developing proactive solutions protects your organization from reactive actions.

A good social media policy clearly outlines:
What the company will and will not do online.
What employees can and cannot do online.
What members of the public can and cannot do on company properties.
Protects your organization by setting boundaries around what is acceptable and what is unacceptable.
It empowers employees by letting them know what the limits are, so they can use

DEFINE YOUR COMPANY’S
SOCIAL MEDIA STRATEGY.

Goals vs. Tactics
Increasing Profits is a GOAL.
“I need to be on Twitter.”
is a TACTIC

Social Media is NOT FREE!

Time is a major cost to using social media
effectively for a marketing campaign.

People is another cost of social media which has to be considered.

Social media works beyond the computer. Which adds another cost to using Social Media

STOP PLANNING “CAMPAIGNS”.
START PLANNING “CONVERSATIONS.

SOCIAL MEDIA WON’T FIX A BAD PRODUCT/SERVICE.

Social Media won’t fix POOR networking skills

An earlier study, by Razorfish, found that exclusive deals and offers were the primary motivation of US Internet users following brands on Twitter.

But I Just Want to Make More Sales

Does Making More Sales Make Your Company Profitable?

How Social Media Can Assist the Profitability of Your Business

Public Relations

Customer Service

Loyalty Building

Collaboration

Networking

Acquiring New Customers

The Strategy

Build an army of brand evangelists

Search Key Terms Related to Your Industry

Listen to the conversations

Reach Out & Support

How to Be Found on Social Media

Building It Doesn’t Mean They Will Come

Point Them To Your Pages

Promote Social Media Through Traditional Media

Give People A Reason to Visit

Review, Measure the Strategy & Adjust Where Needed

How Do You Feel About Social Media Now?

Has This Presentation Assisted You with Understanding Social Media?

Thank You For Your Time Today
Contact Me Online/Offline @:
Email: stephen.jackson@rdzmedia.com
Facebook http://facebook.com/RDZMedia
Twitter http://twitter.com/roaddoggz
Friendfeed http://friendfeed.com/roaddoggz
Phone: 646-530-8632 ext. 2
Blog: http://minoritybusinessmatters.net
Website: http://rdzmedia.com

Social Media - The Good - The Bad - The Profitable

by RDZ Media Group, LLC on Jun 22, 2010

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