QR Codes for Fun & Profit

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QR Codes are popping up all over the place from billboards to TV and in various forms. QR codes have been mainstream in Europe and Asia and now start to gain popularity in the U.S. …

QR Codes are popping up all over the place from billboards to TV and in various forms. QR codes have been mainstream in Europe and Asia and now start to gain popularity in the U.S.

This presentation decodes what QR codes are, the QR code market to date, how QR codes are used and Best Practices to using QR codes in your marketing strategy.

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  • 1. Using QR Codes for Fun & Profit Presented by: Stephen Jackson, General Manager RDZ Media Group, LLC
  • 2. QR Codes are: Smartphone cameras scanTwo-dimensional images the code and a scanning appencoded with information. decodes the information.
  • 3. Types of QR Codes2D/QR Code Jagtag Microsoft Tag ShotCodes
  • 4. QR Codes deliver digital experiences from print materials.
  • 5. What Can Be Done With QR Codes:Send a text message Share Your Contactto a smartphone Information
  • 6. Update Twitter Status Drive Traffic to Yourfor a Promotion or Facebook PageContest
  • 7. Provide a Direct Link to Show a Youtube VideoYour Merchandise orEcommerce website
  • 8. Display a Google Map Download an App
  • 9. Opt in to ReceiveText Messages
  • 10. Some Places Where QR Codes are Used
  • 11. Tombstone – In place ofthe usual short statement.
  • 12. Business Card
  • 13. What’s the Market Like for QR Codes?
  • 14. 250+ million Americans carry mobile phones—over 80% of the nations population.Source: CTIA Wireless Association
  • 15. Nielsen predicts 50% of US mobile phoneswill be Smartphones by the end of 2011
  • 16. 70% of Smartphone Owners Use Their Phone while Shopping
  • 17. Have you seen a QR Code? MODERN MARKETING SURVEY, 2011
  • 18. QR scanning traffic in Q1 2011increased 4,549% over Q1 2010 -Mobio
  • 19. Websites that Creates QR Codes• qrcode.kaywa.com (URL, text, phone #, or SMS; also size options)• qrstuff.com (numerous data types; also color options)• goqr.me (URL, text, phone #, or vCard; also variable size options)• keremerkan.net (URL only; also color and transparency options)• gaigalas.net (URL only; uses Google API)• Mobile Barcoder (Firefox Plugin)• QR Code Tag Extension (Firefox Plugin)
  • 20. • A few sites where you can download a QR Code reader. Its best to use your mobile phone to go to these websites.1.i-nigma.mobi2.kaywa.com3.neoreader.com
  • 21. How to get Microsoft’s Tag• Visit tag.microsoft.com• Get your free tag reader in your smartphone’s app @ www.gettag.mobi• For detailed guidelines, visit tag.microsoft.com/resources/implem entationguide.aspx
  • 22. Benefits of Using QR Codes
  • 23. Enhance Your Marketing Activities
  • 24. Increase Promotional Activity
  • 25. Bring static print to Life
  • 26. Provide Interactive Experiences
  • 27. Drive Traffic to Social Media Sites
  • 28. Increase Consumer Knowledge
  • 29. Sell More Through Mobile Purchases
  • 30. Best Practices for Using QR Codes
  • 31. Test, Test, Test, the Code
  • 32. Explain How to Use a QR CodeQR Codes are new for many consumers
  • 33. URLs Should Lead to Mobile Websites Bad user experience Mobile on a Mobile phone websites are designed for scrolling on mobile phones A good customer experience equals return visits, which is good for business.
  • 34. Promote QR Codes Where There’s Cell Phone CoverageThis Jet Blue ad in the New York City Subways is an EPIC FAIL, as most of thesubway system is without cell phone coverage.
  • 35. Provide Enough Time to Scan the Code
  • 36. Link the consumer to the “Call to Action”
  • 37. Combine QR Codes with Other Mobile Products
  • 38. Add Value. Add an Experience
  • 39. Make the code prominent, where consumers are sure to see it
  • 40. Offer Really BIG Value
  • 41. Recap• QR Codes are useless unless they can be seen and scanned.• Integrate QR codes with your existing media campaigns.• Offer a value beyond linking to your website unless you’re providing additional information.• Link URLs to a mobile website to create a better user experience.• Test, Test and retest your QR Code for best results• Remember QR stands for QUICK and RESPONSE
  • 42. Enter to Win a SIX Month Mobile Marketing CampaignRDZ Media Group will award oneperson each month with a Six monthMobile Marketing Campaign thatconsist of:• 1,000 SMS Text Messages per month.• 5 Keywords for signups, coupons etc.• 1,000 Emails per month.• 1,000 IM per month.• Signup pages for the web & Facebook.Plus use of all of the premiumfeatures of our MobileCommunication PlatformVisit http://mobile.rdzmedia.com to Enter by scanning the QR Code abovereview our platform. or text “SMSWIN” to 96362. Go to: http://mobile.rdzmedia.com/contest for full contest information
  • 43. Thank you for reading. To learn more about our mobile products visit the link on the left or connect with me atRDZ Media Group’s any of the links below.Mobile Communication Platformhttp://mobile.rdzmedia.com Email: stephen.jackson@rdzmedia.com Phone: 646.530.8632 ext 2 http://facebook.com/RDZMedia http://www.linkedin.com/in/rdzmedia http://twitter.com/roaddoggz http://www.youtube.com/user/RDDZprod