QR Codes for Fun & Profit

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QR Codes are popping up all over the place from billboards to TV and in various forms. QR codes have been mainstream in Europe and Asia and now start to gain popularity in the U.S.

This presentation decodes what QR codes are, the QR code market to date, how QR codes are used and Best Practices to using QR codes in your marketing strategy.

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QR Codes for Fun & Profit

  1. 1. Using QR Codes for Fun & Profit Presented by: Stephen Jackson, General Manager RDZ Media Group, LLC
  2. 2. QR Codes are: Smartphone cameras scanTwo-dimensional images the code and a scanning appencoded with information. decodes the information.
  3. 3. Types of QR Codes2D/QR Code Jagtag Microsoft Tag ShotCodes
  4. 4. QR Codes deliver digital experiences from print materials.
  5. 5. What Can Be Done With QR Codes:Send a text message Share Your Contactto a smartphone Information
  6. 6. Update Twitter Status Drive Traffic to Yourfor a Promotion or Facebook PageContest
  7. 7. Provide a Direct Link to Show a Youtube VideoYour Merchandise orEcommerce website
  8. 8. Display a Google Map Download an App
  9. 9. Opt in to ReceiveText Messages
  10. 10. Some Places Where QR Codes are Used
  11. 11. Tombstone – In place ofthe usual short statement.
  12. 12. Business Card
  13. 13. What’s the Market Like for QR Codes?
  14. 14. 250+ million Americans carry mobile phones—over 80% of the nations population.Source: CTIA Wireless Association
  15. 15. Nielsen predicts 50% of US mobile phoneswill be Smartphones by the end of 2011
  16. 16. 70% of Smartphone Owners Use Their Phone while Shopping
  17. 17. Have you seen a QR Code? MODERN MARKETING SURVEY, 2011
  18. 18. QR scanning traffic in Q1 2011increased 4,549% over Q1 2010 -Mobio
  19. 19. Websites that Creates QR Codes• qrcode.kaywa.com (URL, text, phone #, or SMS; also size options)• qrstuff.com (numerous data types; also color options)• goqr.me (URL, text, phone #, or vCard; also variable size options)• keremerkan.net (URL only; also color and transparency options)• gaigalas.net (URL only; uses Google API)• Mobile Barcoder (Firefox Plugin)• QR Code Tag Extension (Firefox Plugin)
  20. 20. • A few sites where you can download a QR Code reader. Its best to use your mobile phone to go to these websites.1.i-nigma.mobi2.kaywa.com3.neoreader.com
  21. 21. How to get Microsoft’s Tag• Visit tag.microsoft.com• Get your free tag reader in your smartphone’s app @ www.gettag.mobi• For detailed guidelines, visit tag.microsoft.com/resources/implem entationguide.aspx
  22. 22. Benefits of Using QR Codes
  23. 23. Enhance Your Marketing Activities
  24. 24. Increase Promotional Activity
  25. 25. Bring static print to Life
  26. 26. Provide Interactive Experiences
  27. 27. Drive Traffic to Social Media Sites
  28. 28. Increase Consumer Knowledge
  29. 29. Sell More Through Mobile Purchases
  30. 30. Best Practices for Using QR Codes
  31. 31. Test, Test, Test, the Code
  32. 32. Explain How to Use a QR CodeQR Codes are new for many consumers
  33. 33. URLs Should Lead to Mobile Websites Bad user experience Mobile on a Mobile phone websites are designed for scrolling on mobile phones A good customer experience equals return visits, which is good for business.
  34. 34. Promote QR Codes Where There’s Cell Phone CoverageThis Jet Blue ad in the New York City Subways is an EPIC FAIL, as most of thesubway system is without cell phone coverage.
  35. 35. Provide Enough Time to Scan the Code
  36. 36. Link the consumer to the “Call to Action”
  37. 37. Combine QR Codes with Other Mobile Products
  38. 38. Add Value. Add an Experience
  39. 39. Make the code prominent, where consumers are sure to see it
  40. 40. Offer Really BIG Value
  41. 41. Recap• QR Codes are useless unless they can be seen and scanned.• Integrate QR codes with your existing media campaigns.• Offer a value beyond linking to your website unless you’re providing additional information.• Link URLs to a mobile website to create a better user experience.• Test, Test and retest your QR Code for best results• Remember QR stands for QUICK and RESPONSE
  42. 42. Enter to Win a SIX Month Mobile Marketing CampaignRDZ Media Group will award oneperson each month with a Six monthMobile Marketing Campaign thatconsist of:• 1,000 SMS Text Messages per month.• 5 Keywords for signups, coupons etc.• 1,000 Emails per month.• 1,000 IM per month.• Signup pages for the web & Facebook.Plus use of all of the premiumfeatures of our MobileCommunication PlatformVisit http://mobile.rdzmedia.com to Enter by scanning the QR Code abovereview our platform. or text “SMSWIN” to 96362. Go to: http://mobile.rdzmedia.com/contest for full contest information
  43. 43. Thank you for reading. To learn more about our mobile products visit the link on the left or connect with me atRDZ Media Group’s any of the links below.Mobile Communication Platformhttp://mobile.rdzmedia.com Email: stephen.jackson@rdzmedia.com Phone: 646.530.8632 ext 2 http://facebook.com/RDZMedia http://www.linkedin.com/in/rdzmedia http://twitter.com/roaddoggz http://www.youtube.com/user/RDDZprod
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