QR Codes for Fun & Profit

Using QR Codes for Fun & Profit Presented by: Stephen Jackson, General Manager RDZ Media Group, LLC

QR Codes are: Smartphone cameras scanTwo-dimensional images the code and a scanning appencoded with information. decodes the information.

Types of QR Codes2D/QR Code Jagtag Microsoft Tag ShotCodes

QR Codes deliver digital experiences from print materials.

What Can Be Done With QR Codes:Send a text message Share Your Contactto a smartphone Information

Update Twitter Status Drive Traffic to Yourfor a Promotion or Facebook PageContest

Provide a Direct Link to Show a Youtube VideoYour Merchandise orEcommerce website

Display a Google Map Download an App

Opt in to ReceiveText Messages

Some Places Where QR Codes are Used

Tombstone – In place ofthe usual short statement.

Business Card

What’s the Market Like for QR Codes?

250+ million Americans carry mobile phones—over 80% of the nations population.Source: CTIA Wireless Association

Nielsen predicts 50% of US mobile phoneswill be Smartphones by the end of 2011

70% of Smartphone Owners Use Their Phone while Shopping

Have you seen a QR Code? MODERN MARKETING SURVEY, 2011

QR scanning traffic in Q1 2011increased 4,549% over Q1 2010 -Mobio

Websites that Creates QR Codes• qrcode.kaywa.com (URL, text, phone #, or SMS; also size options)• qrstuff.com (numerous data types; also color options)• goqr.me (URL, text, phone #, or vCard; also variable size options)• keremerkan.net (URL only; also color and transparency options)• gaigalas.net (URL only; uses Google API)• Mobile Barcoder (Firefox Plugin)• QR Code Tag Extension (Firefox Plugin)

• A few sites where you can download a QR Code reader. Its best to use your mobile phone to go to these websites.1.i-nigma.mobi2.kaywa.com3.neoreader.com

How to get Microsoft’s Tag• Visit tag.microsoft.com• Get your free tag reader in your smartphone’s app @ www.gettag.mobi• For detailed guidelines, visit tag.microsoft.com/resources/implem entationguide.aspx

Benefits of Using QR Codes

Enhance Your Marketing Activities

Increase Promotional Activity

Bring static print to Life

Provide Interactive Experiences

Drive Traffic to Social Media Sites

Increase Consumer Knowledge

Sell More Through Mobile Purchases

Best Practices for Using QR Codes

Test, Test, Test, the Code

Explain How to Use a QR CodeQR Codes are new for many consumers

URLs Should Lead to Mobile Websites Bad user experience Mobile on a Mobile phone websites are designed for scrolling on mobile phones A good customer experience equals return visits, which is good for business.

Promote QR Codes Where There’s Cell Phone CoverageThis Jet Blue ad in the New York City Subways is an EPIC FAIL, as most of thesubway system is without cell phone coverage.

Provide Enough Time to Scan the Code

Link the consumer to the “Call to Action”

Combine QR Codes with Other Mobile Products

Add Value. Add an Experience

Make the code prominent, where consumers are sure to see it

Offer Really BIG Value

Recap• QR Codes are useless unless they can be seen and scanned.• Integrate QR codes with your existing media campaigns.• Offer a value beyond linking to your website unless you’re providing additional information.• Link URLs to a mobile website to create a better user experience.• Test, Test and retest your QR Code for best results• Remember QR stands for QUICK and RESPONSE

Enter to Win a SIX Month Mobile Marketing CampaignRDZ Media Group will award oneperson each month with a Six monthMobile Marketing Campaign thatconsist of:• 1,000 SMS Text Messages per month.• 5 Keywords for signups, coupons etc.• 1,000 Emails per month.• 1,000 IM per month.• Signup pages for the web & Facebook.Plus use of all of the premiumfeatures of our MobileCommunication PlatformVisit http://mobile.rdzmedia.com to Enter by scanning the QR Code abovereview our platform. or text “SMSWIN” to 96362. Go to: http://mobile.rdzmedia.com/contest for full contest information

Thank you for reading. To learn more about our mobile products visit the link on the left or connect with me atRDZ Media Group’s any of the links below.Mobile Communication Platformhttp://mobile.rdzmedia.com Email: stephen.jackson@rdzmedia.com Phone: 646.530.8632 ext 2 http://facebook.com/RDZMedia http://www.linkedin.com/in/rdzmedia http://twitter.com/roaddoggz http://www.youtube.com/user/RDDZprod

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QR Codes for Fun & Profit

by RDZ Media Group, LLC on Oct 03, 2011

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QR Codes for Fun & Profit — Presentation Transcript