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Learn How To Successfully Use Social Media To



Presentation made to the NJ?NY Chapter of the National Sales Network on Using Social Media to land your next job or sale

Presentation made to the NJ?NY Chapter of the National Sales Network on Using Social Media to land your next job or sale



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Learn How To Successfully Use Social Media To Learn How To Successfully Use Social Media To Presentation Transcript

  • Learn How to Successfully Use Social Media to Land Your Next Job or Sale Increase Your Network to Increase Your Networth Presented by: Stephen Jackson; General Manager RoaDDoggZ productions, LLC
  • What we’ll cover this evening
    • Preparing for success in Social Media.
    • Social Media vs. Offline Networking.
    • The Acronym of Social Media.
    • Your Social Media Toolbox, what tools should be in your toolbox.
    • Successful strategies for using your Social Media tools.
  • Preparing for Success
    • Making your next sale or landing your next job is all about:
    • “The Transference of FEELING.”
    • Ensuring that the customer or hiring manager benefit from the relationship should be your top priority.
  • Preparing for Success
    • However, some people let BILL become their focus and not the prospect or hiring manager.
    • This leads to the prospect or hiring manager making the sale that you are not the right person.
    • Know who BILL is?
  • Preparing for Success
    • Bill is:
      • Phone Bill
      • Credit Card Bill
      • Tuition Bill
      • Rent/mortgage Bill
      • Incidental Bill
    • Bill is the result of us becoming adults.
  • Preparing for Success
    • Bill is a circumstance and should not be the FOCUS of our life.
    • If you are FOCUSED on BILL, then how can you focus on being an asset to prospects and hiring managers?
  • Is This Your Life in Pursuit of a Sale or a Job?
    • Hustling to make a sale?
    • Hustling through the job boards?
    • Hustling to find a job to pay BILL?
    • Hustling to make appointments?
    • Hustling to CLOSE the Sale or the Interview?
    • Or just Hustling to make it through the Day?
  • Mental HUSTLING!
  • A Public Service Announcement
    • A Strength OVERUSED becomes a WEAKNESS.
    • Doing the SAME THINGS over and over expecting different results.
    • DO:
      • Focus On The Outcome.
      • Develop New Strategies & Measure the results.
    • The Networking Skills you demonstrated tonight will be the basis of your SOCIAL MEDIA STRATEGY.
    • Your success in SOCIAL MEDIA is dependent on how well you NETWORK OFFLINE or in the real world.
  • How Good are You @ Networking
    • How many people did you meet for the 1 st time this evening?
    • Did you connect someone with another person they did not know before?
    • What else do you know about the people you met besides their job title and place of business?
    • Did you share information with someone that may be valuable to them.?
  • Your Networking Score
    • If you answered yes to all 4 questions then you are a Networking Master.
    • 3 yes answers mean that you are ready to travel on the Social Media highway
    • 0-2 yes answers means you still have to connect better in the offline world.
  • Why Use Social Media?
    • To grow your networking ability from:
  • Why Use Social Media?
    • To network with more people and groups in less time and space.
  • The Benefits of Using Social Media to Find a Job
    • CareerBuilder.com recently reported that 1 in 5 employers search social media sites to screen job candidates.
    • More than 31,000 employers were surveyed for the study.
  • The Benefits of Using Social Media to Find a Job
    • The study also found that 24% of hiring managers found content on social media networks that helped convince them to hire a candidate.
  • The Be Aware Side to Social Media
  • The Be Aware Side to Social Media
    • Do you know your online reputation?
    • What is on the Internet about you?
    • Don’t Assume Know by:
      • Google yourself
      • Take action against incorrect information
  • Getting Involved in Social Media The Acronym
    • S   Sign up.  Start.  It all starts with doing and sharing. 
    • You'll learn most by getting involved in Social Media networks.
  • Getting Involved in Social Media The Acronym
    • O  Observe.   Observe what others are doing. 
    • Identify those you enjoy and emulate the experience.
    • Jump into discussions when you feel comfortable.
  • Getting Involved in Social Media The Acronym
    • C   Conversation and Content.  
    • These are "social" networks.  People come here to share. So share.  Converse. 
    • Ask questions, share a thought, share a moment.
    • It all adds up to content for you to reuse in different Social Media areas.
  • Getting Involved in Social Media The Acronym
    • I Invite. 
    • Invite questions, comments, suggestions, help. 
    • Invite others to discover the great things you've discovered. 
  • Getting Involved in Social Media The Acronym
    • A   Accept.  
    • Accept that not everyone is going to like you. 
    • Accept that you'll see and hear a lot of things you disagree with along the way. 
    • "Accepting" doesn't mean agreeing.
  • Getting Involved in Social Media The Acronym
    • L   Listen. 
    • "Listen" contemplates engagement and conversation. 
    • Listening in social media mean active responsive listening.
    • Responsive listening can become the starting point of great conversation. 
  • Develop Your Social Media Strategy
    • Focus On The Outcome
    • Ask yourself questions
    • What do you want?
      • Prospects
      • Work for ____ Company
      • Close more business
      • Develop a referral pipeline
  • Your Social Media Toolbox
    • Use Popular Social Media tools that match your objectives to reach your target audience(s).
  • What Tools Should Be in Your Toolbox
    • Google Reader and Google Alerts
      • Keep up to date with industry trends and news.
      • Subscribe to job listings by keyword and position.
      • Subscribe to job search topics by keyword.
  • What Tools Should Be in Your Toolbox
    • LinkedIn
      • According to a recent survey, 75% of job recruiters now use LinkedIn to research prospects.
      • Paint a comprehensive, professional picture of yourself.
      • Build a professional network to assist with your goals.
      • Establish yourself as an authority.
      • Find new opportunities. ASK
  • What Tools Should Be in Your Toolbox
    • Personal Websites – Blogs – Online Resumes
    • 83% of employers Google potential applicants and almost half make decisions based on what they find.
    • Create favorable results that places a spotlight on your talents and experience.
  • What Tools Should Be in Your Toolbox
    • Blogs. An excellent way to establish credibility in your field and show employers/prospects you are a thoughtful, continual learner or a subject matter expert.
    • Blogs show up well in Google searches and you can link them to your social media activities.
  • What Tools Should Be in Your Toolbox
    • If you are currently employed, check to see what corporate restrictions if any apply to you blogging.
    • Do not Blog about your current job.
    • Blog about trends in your industry.
    • Blog about how you solve problems that your prospects face.
  • What Tools Should Be in Your Toolbox
    • Twitter:
      • It’s a powerful networking and promotional tool.
      • You can build your credibility.
      • You can build networks with a purpose.
      • And you can find a job or leads that can turn into sales.
  • What Tools Should Be in Your Toolbox
    • There are hundreds of Twitter tools and apps to assist you in using Twitter.
    • Decide how and when you want to use Twitter before deciding on what Twitter tools to use.
  • Additional Tools
    • Slideshare – A great place to share your presentations.
      • Presentations can be shared on LinkedIn and Facebook.
    • Ning and Meetup – Two websites where groups with specific interests meet.
      • Meetup is all about connecting online relationships in offline meetings.
      • Ning connects groups of people with similar interests to share online.
  • Using Your Toolbox
    • Make certain your existing network can find you on Social Media sites.
  • Using Your Toolbox
  • Using Your Toolbox
    • Let’s visit some websites
    • LinkedIn – http://linkedin.com
    • Facebook – http://facebook.com
    • Twitter – http://twitter.com
    • My Blog – http://minoritybusinessmatters.com
    • Meetup – http:// meetup.com
  • Wrapping Up
    • Develop a Strategy with objectives before you embark on Social Media sites.
    • Social Media is still networking, the same code of conduct applies.
    • There are tons of resources on building your Social Media skills start Googling and researching.
  • Wrapping Up
    • Get Involved and have FUN 
    • Thank you for your time
    • I conduct workshops on:
      • Web 2.0, Social Media Skills
      • Small Business Skills, Leadership Skills
    • Contact me at:
            • [email_address]
            • Facebook – roaddoggz
            • Twitter – roaddoggz
            • Friendfeed – roaddoggz
            • 646-530-8632 ext. 2