Getting Started in Mobile

Why Use Mobile?
TODAY:
3.6 BILLION
People around the world have a mobile phone

Why Use Mobile?
Over 285 million Americans are mobile subscribers, about 91 percent of the total population.
Source: CTIA Semi-Annual Wireless Industry Survey

187 Billion Text messages sent monthly
in 2010 vs.9.8 Billion in 2005

By 2014
Mobile will become the most common way of accessing the Internet.
Source: Nielsen - http://blog.nielsen.com/nielsenwire/consumer/smartphones-to-overtake-feature-phones-in-u-s-by-2011/

What Do People Do On Mobile?
Besides text & talk

82% Research and Read news
65% Keep Entertained
45%Manage
and Plan
89% Stay Connected

68% Used an app
81% Browsed the Internet
77% Used a search engine
48% Watch videos
Source: The Mobile Movement Study, Google/Ipsos OTX MediaCT , Apr 2011

How Do I Benefit from Mobile?

Mobile Drives Traffic
79% of Americans use their phone for shopping related activities

Mobile Drives Sales
74% Of American smartphone shoppers made a purchase as a result of using their smartphone.

For Communications & Marketing
SMS is the most effective channel for marketers because of its simplicity, adoption (or) familiarity, and unbiased reach.
Virtually all phones are SMS capable, which means you can deliver you message to approximately 5 billion phones
Source: Emarketer Sept. 2010

Bulk SMS is One-to-Many:

Use Bulk SMS to:
Send out special promotions and sales alerts

Send text alerts to students & faculty

Text employees who are out in the field

To Drive Sales
Mobile is Transforming Everyday Shopping Behavior
Mobile coupon redemption is 10x that of traditional coupons
Nearly one in five users ages 18 and older will redeem a mobile coupon, representing growth of 117.6%.
Source: Borrell Associates, April 2010

Redemption rates for digital coupons are higher than those for paper coupons, falling somewhere between 5% and 20%.

Other Mobile Tools to Engage Consumers

Mobile Polls/Voting

Mobile Text-To-Screen

Mobile Text Reminders

Mobile eCards

QR Codes

Best Practices for Mobile Marketing

Design for Mobile
WRONG for Mobile!

RIGHT for Mobile 
Design for scrolling thumbs, not a wandering mouse

Let Users Opt in & Opt out

Get found via mobile search because consumers regularly use their phones to find and act on information.

Combine Mobile Tools in Your Marketing campaign

Make Your Mobile Campaign:
RELEVANT
INFORMATIVE
FUN

Ready to Get Started in MobileMarketing & Communications?
Contact us for a FREE TRIAL of our
Mobile Communication Platform
http://mobile.rdzmedia.com
Email: stephen.jackson@rdzmedia.com
Phone: 646.530.8632 ext 2
http://facebook.com/RDZMedia
http://www.linkedin.com/in/rdzmedia
http://twitter.com/roaddoggz
http://www.youtube.com/user/RDDZprod

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Getting Started in Mobile

by RDZ Media Group, LLC on Sep 21, 2011

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Getting Started in Mobile — Presentation Transcript