1
Learn How to Sell
Via Email
with &
Image via Bigstock
More questions? Contact us:
How to participate:
Ask questions in the question box of GoTo Webinar
Tweet questions to @Batc...
Content Manager, Batchbook
@batchbook
@bradfordshimp
www.batchbook.com
Bradford Shimp
4
#DisqusWeb
Sales Consultant, Yesware
www.yesware.com
Christopher Wolfel
@Yesware
@CJWolfel13
5
What are the stages of anWhat are the stages of an
email sales process?email sales process?
6
Stages of the sales process
Need recognition
Assessment of alternatives
Post purchase
Information gathering
Purchase
7
What is the most importantWhat is the most important
part of an email?part of an email?
8
The Subject Line is Key
Grab attention, make them want to open it
Keep it short
Be relevant to the reader
Bad
Good
9
What are other importantWhat are other important
aspects of a sales email?aspects of a sales email?
10
First Sentence
Provide value
Be relevant to the reader
Body
Keep it short
Break up sections
Call to action
Propose or d...
11
How do you make sure someHow do you make sure some
reads your entire email?reads your entire email?
12
Put them first
Make it personal
Provide real value
Keep it short
13
For example
14
When can you email?When can you email?
15
All the time
Generate interest
Call follow-up
During the sales process
Post purchase
16
What “unique” techniquesWhat “unique” techniques
can you use in emails?can you use in emails?
17
Clever subject lines
SEOpportunity
Make it rain with Yesware
Make a joke
Be surprising
Use humor
18
Did you fall?
19
3 Things to remember
Selling is a process, stick with it
Test your subject lines
Provide value so you can keep emailing
Thank You!
Use the promo code
“webinar724”
for 15% off for 6 months
To install a free version
of Yesware go to
yesware.com...
Upcoming SlideShare
Loading in...5
×

Learn How to Sell Via Email

313

Published on

Batchbook free webinar. For this webinar we are joined by Chris Wolfel from Yesware. Chris shares tips on selling via email, including how to recognize which sales stage you are in, what the most important part of an email is, and how to make sure your emails are read and responded to.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
313
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Pamela O ’ Hara intro
  • bio: Christopher Wolfel is a Sales Consultant at Yesware. Prior to Yesware, he served as CEO of IDEA: Northeastern University’s Venture Accelerator, where he continues to serve on the Advisory Board. Chris has also worked in sales and business development at EMC and Nine Technology (acquired by NYSE:IMN).
  • Talk about what the stages of the sales process are and why understanding them is important
  • Screenshots here?
  • Generate Interest : Generate interest by emailing leads: from business cards, from networking, from inbound marketing etc Call Follow-up : After a call – provide value, more information, During the Process : Support their information gathering, but don’t be overwhelming and provide value – not just check in Post Purchase : Continue to support the customers and make sure they are having
  • Generate Interest : Generate interest by emailing leads: from business cards, from networking, from inbound marketing etc Call Follow-up : After a call – provide value, more information, During the Process : Support their information gathering, but don’t be overwhelming and provide value – not just check in Post Purchase : Continue to support the customers and make sure they are having
  • Thanks and share offers Watch for an email from us with a link to the recorded webinar
  • Learn How to Sell Via Email

    1. 1. 1 Learn How to Sell Via Email with & Image via Bigstock
    2. 2. More questions? Contact us: How to participate: Ask questions in the question box of GoTo Webinar Tweet questions to @Batchbook & batchbook.com/support/ www.yesware.com/contact-us
    3. 3. Content Manager, Batchbook @batchbook @bradfordshimp www.batchbook.com Bradford Shimp
    4. 4. 4 #DisqusWeb Sales Consultant, Yesware www.yesware.com Christopher Wolfel @Yesware @CJWolfel13
    5. 5. 5 What are the stages of anWhat are the stages of an email sales process?email sales process?
    6. 6. 6 Stages of the sales process Need recognition Assessment of alternatives Post purchase Information gathering Purchase
    7. 7. 7 What is the most importantWhat is the most important part of an email?part of an email?
    8. 8. 8 The Subject Line is Key Grab attention, make them want to open it Keep it short Be relevant to the reader Bad Good
    9. 9. 9 What are other importantWhat are other important aspects of a sales email?aspects of a sales email?
    10. 10. 10 First Sentence Provide value Be relevant to the reader Body Keep it short Break up sections Call to action Propose or declare next steps
    11. 11. 11 How do you make sure someHow do you make sure some reads your entire email?reads your entire email?
    12. 12. 12 Put them first Make it personal Provide real value Keep it short
    13. 13. 13 For example
    14. 14. 14 When can you email?When can you email?
    15. 15. 15 All the time Generate interest Call follow-up During the sales process Post purchase
    16. 16. 16 What “unique” techniquesWhat “unique” techniques can you use in emails?can you use in emails?
    17. 17. 17 Clever subject lines SEOpportunity Make it rain with Yesware Make a joke Be surprising Use humor
    18. 18. 18 Did you fall?
    19. 19. 19 3 Things to remember Selling is a process, stick with it Test your subject lines Provide value so you can keep emailing
    20. 20. Thank You! Use the promo code “webinar724” for 15% off for 6 months To install a free version of Yesware go to yesware.com/install
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×