Social Media for Business
Maine Telecommunications Users Group • 5.28.09




Michelle Riggen-Ransom (@mriggen)
Communicati...
Agenda
•   Part I: Types of social media sites
•   Part II: How we’re using social media
•   Part III: What can YOU do wit...
Types of Social Media Sites
•   Social Networking
•   Blogs
•   Microblogging
•   Social Bookmarking & News
•   Photos, Vi...
Types of Social Media Sites
•   Social Networking
•   Blogs
•   Microblogging
•   Social Bookmarking & News
•   Photos, Vi...
Social Networking
•   The players: MySpace, Facebook, LinkedIn


                        MySpace               Facebook   ...
MySpace
•   “A place for friends”
•   Friends network, personal profiles, blogs,
    groups, photos, music, and videos




6
MySpace
•   “A place for friends”
•   Friends network, personal profiles, blogs,
    groups, photos, music, and videos




7
MySpace
•   “A place for friends”
•   Friends network, personal profiles, blogs,
    groups, photos, music, and videos




8
Site Traffic




      Reach: Percentage of global        Pageviews: Percentage of global
    Internet users who visit the...
Age Demographics

       MySpace                            Facebook                            LinkedIn




     Figures ...
Education Demographics

       MySpace                            Facebook                            LinkedIn




     Fi...
Niche & DIY Social Networks
•    Niche networks: Smaller communities focused
     around a very niche topic.
     -   Less...
MySpace
•    “A place for friends”
•    Friends network, personal profiles, blogs,
     groups, photos, music, and videos

...
MySpace
•    “A place for friends”
•    Friends network, personal profiles, blogs,
     groups, photos, music, and videos

...
Types of Social Media Sites
•    Social Networking
•    Blogs
•    Microblogging
•    Social Bookmarking & News
•    Photo...
Blogs
•    DuctTape Marketing
•    Small Biz Survival
•    Small Business Trends
•    BatchBlue blog




16
Blogs: ShareThis




17
Blogs: Alltop Small Business




18
Types of Social Media Sites
•    Social Networking
•    Blogs
•    Microblogging
•    Social Bookmarking & News
•    Photo...
Microblogging
•    The player (really, just one): Twitter


                                       Twitter


             ...
Twitter




21
Site Traffic




       Reach: Percentage of global        Pageviews: Percentage of global
     Internet users who visit t...
Twitter




     Everyone else


23
What’s so special?
•    Short format makes it easy to take part
•    A way to get into the minds of industry experts,
    ...
Types of Social Media Sites
•    Social Networking
•    Blogs
•    Microblogging
•    Social Bookmarking & News
•    Photo...
Social Bookmarking
•    The players: Digg, Delicious, StumbleUpon


                           Digg                Delicio...
27
28
29
Types of Social Media Sites
•    Social Networking
•    Blogs
•    Microblogging
•    Social Bookmarking & News
•    Photo...
Photos, Video, Podcasting
•    Photos: Flickr, Picasa, SmugMug
•    Video: YouTube, Vimeo
•    Podcasting: iTunes




31
How BatchBlue is using Social Media to
Win Friends and Influence Customers
•    Twitter (sbbuzz, cs, blog links, news,
   ...
BatchBlue on Twitter




33
More BatchBlue on Twitter




34
BatchBlog




35
Social media are just the tools.
 You grow your network.




36
37
38
39
40
41
What YOU can do with Social Media?
1.   Identify and most relevant social network(s); start exploring
2.   Decide on your ...
Contact information

Michelle Riggen-Ransom @mriggen
Adam Darowski @adarowski
BatchBlue.com @batchblue




43
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Social Media for Business

  1. 1. Social Media for Business Maine Telecommunications Users Group • 5.28.09 Michelle Riggen-Ransom (@mriggen) Communications Director BatchBlue Software (@batchblue) Adam Darowski (@adarowski) User Experience Designer BatchBlue Software (@batchblue)
  2. 2. Agenda • Part I: Types of social media sites • Part II: How we’re using social media • Part III: What can YOU do with social media? 2
  3. 3. Types of Social Media Sites • Social Networking • Blogs • Microblogging • Social Bookmarking & News • Photos, Videos & Podcasts 3
  4. 4. Types of Social Media Sites • Social Networking • Blogs • Microblogging • Social Bookmarking & News • Photos, Videos & Podcasts 4
  5. 5. Social Networking • The players: MySpace, Facebook, LinkedIn MySpace Facebook LinkedIn Traffic Rank 9 4 96 Avg Time on Site 20.2 min/day 25.0 min/day 6.7 min/day Data from alexa.com 5
  6. 6. MySpace • “A place for friends” • Friends network, personal profiles, blogs, groups, photos, music, and videos 6
  7. 7. MySpace • “A place for friends” • Friends network, personal profiles, blogs, groups, photos, music, and videos 7
  8. 8. MySpace • “A place for friends” • Friends network, personal profiles, blogs, groups, photos, music, and videos 8
  9. 9. Site Traffic Reach: Percentage of global Pageviews: Percentage of global Internet users who visit the site. pageviews on site. 9
  10. 10. Age Demographics MySpace Facebook LinkedIn Figures relative to general internet population (green = more common, red = less common) 10
  11. 11. Education Demographics MySpace Facebook LinkedIn Figures relative to general internet population (green = more common, red = less common) 11
  12. 12. Niche & DIY Social Networks • Niche networks: Smaller communities focused around a very niche topic. - Less quantity, more quality • DIY networks: Sites like Ning allow you to create your own social network. 12
  13. 13. MySpace • “A place for friends” • Friends network, personal profiles, blogs, groups, photos, music, and videos 13
  14. 14. MySpace • “A place for friends” • Friends network, personal profiles, blogs, groups, photos, music, and videos 14
  15. 15. Types of Social Media Sites • Social Networking • Blogs • Microblogging • Social Bookmarking & News • Photos, Videos & Podcasts 15
  16. 16. Blogs • DuctTape Marketing • Small Biz Survival • Small Business Trends • BatchBlue blog 16
  17. 17. Blogs: ShareThis 17
  18. 18. Blogs: Alltop Small Business 18
  19. 19. Types of Social Media Sites • Social Networking • Blogs • Microblogging • Social Bookmarking & News • Photos, Videos & Podcasts 19
  20. 20. Microblogging • The player (really, just one): Twitter Twitter Traffic Rank 47 Avg Time on Site 9.2 min/day 20
  21. 21. Twitter 21
  22. 22. Site Traffic Reach: Percentage of global Pageviews: Percentage of global Internet users who visit the site. pageviews on site. 22
  23. 23. Twitter Everyone else 23
  24. 24. What’s so special? • Short format makes it easy to take part • A way to get into the minds of industry experts, celebrities, or just your friends & acquaintances • Third party clients with various features & UIs • Easily searchable • Hashtags for topic-based searching, events and online quot;Tweetchatsquot; - ex: That pitch was way low! #redsox - ex: We use MailChimp for email marketing. #sbbuzz - ex: We’re presenting at #MTUG09 tomorrow. Come say hi! 24
  25. 25. Types of Social Media Sites • Social Networking • Blogs • Microblogging • Social Bookmarking & News • Photos, Videos & Podcasts 25
  26. 26. Social Bookmarking • The players: Digg, Delicious, StumbleUpon Digg Delicious StumbleUpon Traffic Rank 181 958 440 Avg Time on Site 4.6 min/day 2.6 min/day 4.2 min/day Data from alexa.com 26
  27. 27. 27
  28. 28. 28
  29. 29. 29
  30. 30. Types of Social Media Sites • Social Networking • Blogs • Microblogging • Social Bookmarking & News • Photos, Videos & Podcasts 30
  31. 31. Photos, Video, Podcasting • Photos: Flickr, Picasa, SmugMug • Video: YouTube, Vimeo • Podcasting: iTunes 31
  32. 32. How BatchBlue is using Social Media to Win Friends and Influence Customers • Twitter (sbbuzz, cs, blog links, news, promotions) • Blog (Company news, product updates, community events/contest promotion) • YouTube (presentations, behind the scenes, Realtors Using Social Media) • Flickr (behind the scenes, presentations and conferences) • Facebook (connecting with “fans”, company info, blog feed) 32
  33. 33. BatchBlue on Twitter 33
  34. 34. More BatchBlue on Twitter 34
  35. 35. BatchBlog 35
  36. 36. Social media are just the tools. You grow your network. 36
  37. 37. 37
  38. 38. 38
  39. 39. 39
  40. 40. 40
  41. 41. 41
  42. 42. What YOU can do with Social Media? 1. Identify and most relevant social network(s); start exploring 2. Decide on your brand: you, yourself, company, combo 3. Create a page for your business 4. Create a Twitter account 5. Twitter search on topics, products, etc. to find people to follow; look at their followers' list 6. Twellow.com/twellowhood to find local Tweeters 7. Read blogs in your industry. Find some favorites, leave comments, engage with pre-existing community 8. Have fun! 42
  43. 43. Contact information Michelle Riggen-Ransom @mriggen Adam Darowski @adarowski BatchBlue.com @batchblue 43
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