Business Model Innovation vs Technology Innovation How to create the right Innovation Portfolio?

Traditionally the topic “innovation” concentrates on developing new technologies to enhance life or business...

… but what’s the use if it does not sell

In order to boost success we need to recognize two main flavours in innovation projects...

… Business Model...

...and Technology

The most radical innovations combine the two seamlessly

In incremental innovations one of two dominates...

… but to be successful technology always needs a proper Business Model

Therefore be aware of the “nature” of each of your projects...

… and craft your Business Model to make it fly!

So create the right balance in your Innovation Portfolio...

… and increase your footprint on business

Let’s start innovating your Business Model Bas van Oosterhout +31 6 1003 5828 [email_address] www.basvanoosterhout.com In collaboration with