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Search in Holland




                Bas van den Beld
International Search Summit November 19th 2009
One sheet about me

    Bas van den Beld

    Dutch

    Studied History

    Search & social media
    strategy, cons...
One sheet about Searchcowboys

    Special focus on Search
    in Europe

    Founded in november
    2008

    Gone pu...
Search in Holland




(It should be in “The Netherlands”, but I'll give you that ;) )
What do the Dutch use?




       94%
Search in Holland




The End – thank you
Wait there is more...
Search in Holland




 Let's take a good look
To be successful in Holland...




     You need to know the Dutch
Some facts

    17 million people

    On 41,526 km2 (16,033
    sq mi)

    Kingdom

    Democracy

    We speak our...
Some online facts

    14 million of the 17 million
    are online (85%)

    Thats 3,4% of all
    Europeans online

 ...
Some online facts

    14 million of the 17 million
    are online (85%)

    Thats 3,4% of all
    Europeans online

 ...
There's more to know about the
            Dutch
What really is Dutch or “Holland”?
Some think this is Holland
Others think this is Holland
Or this...
Or this...
Or this...
Many think its this...
Many come for this...
All this is Holland
But the Dutch have some specific
         characteristics




    For one thing, they are very diverse
“Poldermodel”
Internationally focussed
But also proud of what's Dutch
The Dutch like to trade
The Dutch like a good deal
The Dutch like their privacy
But they want to know what their
      neigbours are doing
So how does this translate to online
          and search?
The Dutch take up international
          initiatives
But also really use that what comes
             from home
Dutch like to be able to comment
The Dutch hunt for bargains on
       marktplaats.nl
A little side step: Ad Market Mini
Don't like cookies
But they like to look at others...
How do the Dutch behave online?
High online percentage
Many small search engines next to
            Google
  1stekeuze http://www.1stekeuze.nl/ AllofNetherlands http://www.Allo...
nd
Startpagina 2 largest searchengine
              (3,5%)
More verticals used
Social Media
Brands are on social media

    35 out of the top 100
    brands is on social media

    Twitter most used

    2nd Hyv...
Our future
Kids very social media minded

    1/3 of 8yr olds has a
    Hyves account...

    ...with over 50 friend
    connection...
Mobile
Take aways for search in Holland
Take aways for search in Holland
●
    we do use Google a lot
●
    but there's much to be found in different
    areas
●
...
Search in Holland
                  www.searchcowboys.com
                  www.basvandenbeld.com
                     www...
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Search in Holland - Bas Van Den Beld International Search Summit 09

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At the International Search Summit 2009 in London I talked about search in Holland. Here I didn't take the 'regular route' with numbers, but took the cultural angle.

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Transcript of "Search in Holland - Bas Van Den Beld International Search Summit 09"

  1. 1. Search in Holland Bas van den Beld International Search Summit November 19th 2009
  2. 2. One sheet about me  Bas van den Beld  Dutch  Studied History  Search & social media strategy, consultant, trainer, blogger (Searchcowboys, Searchengineland)  Chief Editor Searchcowboys  NetTraject  International focus  Radioshow
  3. 3. One sheet about Searchcowboys  Special focus on Search in Europe  Founded in november 2008  Gone public in January 2009  Part of a network of sites  Now over 1200 articles  Well known in the industry  Lots of links, mentions & goodwill
  4. 4. Search in Holland (It should be in “The Netherlands”, but I'll give you that ;) )
  5. 5. What do the Dutch use? 94%
  6. 6. Search in Holland The End – thank you
  7. 7. Wait there is more...
  8. 8. Search in Holland Let's take a good look
  9. 9. To be successful in Holland... You need to know the Dutch
  10. 10. Some facts  17 million people  On 41,526 km2 (16,033 sq mi)  Kingdom  Democracy  We speak our languages: 70% speaks English, 60% German  Multicultural / Multireligion
  11. 11. Some online facts  14 million of the 17 million are online (85%)  Thats 3,4% of all Europeans online  all youngsters are online at least once a week  Over 5 million on broadband (in -'08) - 2nd highest penetration worldwide  80% has a mobile phone
  12. 12. Some online facts  14 million of the 17 million are online (85%)  Thats 3,4% of all Europeans online  all youngsters are online at least once a week  Over 5 million on broadband (in -'08) - 2nd highest penetration worldwide  80% has a mobile phone
  13. 13. There's more to know about the Dutch
  14. 14. What really is Dutch or “Holland”?
  15. 15. Some think this is Holland
  16. 16. Others think this is Holland
  17. 17. Or this...
  18. 18. Or this...
  19. 19. Or this...
  20. 20. Many think its this...
  21. 21. Many come for this...
  22. 22. All this is Holland
  23. 23. But the Dutch have some specific characteristics For one thing, they are very diverse
  24. 24. “Poldermodel”
  25. 25. Internationally focussed
  26. 26. But also proud of what's Dutch
  27. 27. The Dutch like to trade
  28. 28. The Dutch like a good deal
  29. 29. The Dutch like their privacy
  30. 30. But they want to know what their neigbours are doing
  31. 31. So how does this translate to online and search?
  32. 32. The Dutch take up international initiatives
  33. 33. But also really use that what comes from home
  34. 34. Dutch like to be able to comment
  35. 35. The Dutch hunt for bargains on marktplaats.nl
  36. 36. A little side step: Ad Market Mini
  37. 37. Don't like cookies
  38. 38. But they like to look at others...
  39. 39. How do the Dutch behave online?
  40. 40. High online percentage
  41. 41. Many small search engines next to Google 1stekeuze http://www.1stekeuze.nl/ AllofNetherlands http://www.AllofNetherlands.com Altavista http://nl.altavista.com/ Autoweb http://www.autowebdir.com/ Botje (Dutch) http://www.botje.nl/ De Beste http://www.debeste.nl/ Dutch Top 50 http://www.dutchtop50.com/index_english.php DMOZ http://dmoz.org/Regional/Europe/ Elite search engine http://www.eli.nl/ Excite http://www.excite.nl/ Ezilon http://www.ezilon.com/regional/netherlands/index.shtmlFlippy (Dutch) http://www.flippy.nl/ Hoppa http://hoppa.com/ ilse http://www.ilse.nl/ Insitor (Dutch) http://nl.insitor.com/ Jongerenweb http://www.jongerenweb.nl/ Kobala (Dutch) http://www.kobala.nl/ Looksmart http://nl.looksmart.co.uk/ Lycos.nl http://www.lycos.nl/ Masterlinks (Dutch) http://www.masterlinks.nl/ MetaSpider http://www.metaspider.nl/ Netherlands Crawler http://www.netherlandscrawler.com/ NL-menu http://www.nl-menu.nl/ Open Directory Project Netherlands http://www.dmoz.nl/ Plein http://www.plein.nl/links/ Rubrieken http://www.rubrieken.com/ Scheveningen http://www.scheveningen-info.com/ Search Holland (Dutch) http://www.search-holland.com/index.asp?lang=nl Search Netherlands http://www.search.nl/ Sharelook http://www.sharelook.nl/ StartPagina http://www.pagina.nl/ StartZoek http://www.startzoek.nl/ SuperZoeker http://www.superzoeker.nl/ Surfboard http://surfboard.ixquick.com/ The King http://www.theking.nl/ Track http://www.track.nl/ Verdwaald http://www.verdwaald.nl/ Vindex http://www.vindex.nl/ Vlug http://www.vlug.nu/ Voelspriet http://www.voelspriet.nl/ Walhello http://www.walhello.com/mainnl.html Web http://www.web.nl/ Wereldstartpagina http://www.wereldstartpagina.nl/ WWWGids http://www.wwwgids.net/ Yahoo! http://dir.yahoo.com/Regional/Countries/Netherlands/ Zoek.nl http://www.zoek.nl/ Zoekhet http://www.zoekhet.nl/ Zoekhond http://www.zoekhond.nl/
  42. 42. nd Startpagina 2 largest searchengine (3,5%)
  43. 43. More verticals used
  44. 44. Social Media
  45. 45. Brands are on social media  35 out of the top 100 brands is on social media  Twitter most used  2nd Hyves followed by Netlog, Facebook, Linkedin and blogs  for campaigning purposes  Pages left for dead after the campaign  Brands are there but don't know what to do
  46. 46. Our future
  47. 47. Kids very social media minded  1/3 of 8yr olds has a Hyves account...  ...with over 50 friend connections  MSN most used social media tool  Kids watching less tv and looking more tv online  24% of 15 -19 yr olds use YouTube to watch tv- shows  Youngsters are not using Twitter
  48. 48. Mobile
  49. 49. Take aways for search in Holland
  50. 50. Take aways for search in Holland ● we do use Google a lot ● but there's much to be found in different areas ● verticals are interesting ● want to win the Dutch over? Use offers ● Dutch are very social minded ● be on the Dutch sites ● Go mobile!
  51. 51. Search in Holland www.searchcowboys.com www.basvandenbeld.com www.nettraject.nl bas@nettraject.nl twitter.com/basvandenbeld The End (Really!) – thank you
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