Search in Holland - Bas Van Den Beld   International Search Summit 09
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Search in Holland - Bas Van Den Beld International Search Summit 09

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At the International Search Summit 2009 in London I talked about search in Holland. Here I didn't take the 'regular route' with numbers, but took the cultural angle.

At the International Search Summit 2009 in London I talked about search in Holland. Here I didn't take the 'regular route' with numbers, but took the cultural angle.

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Search in Holland - Bas Van Den Beld   International Search Summit 09 Search in Holland - Bas Van Den Beld International Search Summit 09 Presentation Transcript

  • Search in Holland Bas van den Beld International Search Summit November 19th 2009
  • One sheet about me  Bas van den Beld  Dutch  Studied History  Search & social media strategy, consultant, trainer, blogger (Searchcowboys, Searchengineland)  Chief Editor Searchcowboys  NetTraject  International focus  Radioshow
  • One sheet about Searchcowboys  Special focus on Search in Europe  Founded in november 2008  Gone public in January 2009  Part of a network of sites  Now over 1200 articles  Well known in the industry  Lots of links, mentions & goodwill
  • Search in Holland (It should be in “The Netherlands”, but I'll give you that ;) )
  • What do the Dutch use? 94%
  • Search in Holland The End – thank you
  • Wait there is more...
  • Search in Holland Let's take a good look
  • To be successful in Holland... You need to know the Dutch
  • Some facts  17 million people  On 41,526 km2 (16,033 sq mi)  Kingdom  Democracy  We speak our languages: 70% speaks English, 60% German  Multicultural / Multireligion
  • Some online facts  14 million of the 17 million are online (85%)  Thats 3,4% of all Europeans online  all youngsters are online at least once a week  Over 5 million on broadband (in -'08) - 2nd highest penetration worldwide  80% has a mobile phone
  • Some online facts  14 million of the 17 million are online (85%)  Thats 3,4% of all Europeans online  all youngsters are online at least once a week  Over 5 million on broadband (in -'08) - 2nd highest penetration worldwide  80% has a mobile phone
  • There's more to know about the Dutch
  • What really is Dutch or “Holland”?
  • Some think this is Holland
  • Others think this is Holland
  • Or this...
  • Or this...
  • Or this...
  • Many think its this...
  • Many come for this...
  • All this is Holland
  • But the Dutch have some specific characteristics For one thing, they are very diverse
  • “Poldermodel”
  • Internationally focussed
  • But also proud of what's Dutch
  • The Dutch like to trade
  • The Dutch like a good deal
  • The Dutch like their privacy
  • But they want to know what their neigbours are doing
  • So how does this translate to online and search?
  • The Dutch take up international initiatives
  • But also really use that what comes from home
  • Dutch like to be able to comment
  • The Dutch hunt for bargains on marktplaats.nl
  • A little side step: Ad Market Mini
  • Don't like cookies
  • But they like to look at others...
  • How do the Dutch behave online?
  • High online percentage
  • Many small search engines next to Google 1stekeuze http://www.1stekeuze.nl/ AllofNetherlands http://www.AllofNetherlands.com Altavista http://nl.altavista.com/ Autoweb http://www.autowebdir.com/ Botje (Dutch) http://www.botje.nl/ De Beste http://www.debeste.nl/ Dutch Top 50 http://www.dutchtop50.com/index_english.php DMOZ http://dmoz.org/Regional/Europe/ Elite search engine http://www.eli.nl/ Excite http://www.excite.nl/ Ezilon http://www.ezilon.com/regional/netherlands/index.shtmlFlippy (Dutch) http://www.flippy.nl/ Hoppa http://hoppa.com/ ilse http://www.ilse.nl/ Insitor (Dutch) http://nl.insitor.com/ Jongerenweb http://www.jongerenweb.nl/ Kobala (Dutch) http://www.kobala.nl/ Looksmart http://nl.looksmart.co.uk/ Lycos.nl http://www.lycos.nl/ Masterlinks (Dutch) http://www.masterlinks.nl/ MetaSpider http://www.metaspider.nl/ Netherlands Crawler http://www.netherlandscrawler.com/ NL-menu http://www.nl-menu.nl/ Open Directory Project Netherlands http://www.dmoz.nl/ Plein http://www.plein.nl/links/ Rubrieken http://www.rubrieken.com/ Scheveningen http://www.scheveningen-info.com/ Search Holland (Dutch) http://www.search-holland.com/index.asp?lang=nl Search Netherlands http://www.search.nl/ Sharelook http://www.sharelook.nl/ StartPagina http://www.pagina.nl/ StartZoek http://www.startzoek.nl/ SuperZoeker http://www.superzoeker.nl/ Surfboard http://surfboard.ixquick.com/ The King http://www.theking.nl/ Track http://www.track.nl/ Verdwaald http://www.verdwaald.nl/ Vindex http://www.vindex.nl/ Vlug http://www.vlug.nu/ Voelspriet http://www.voelspriet.nl/ Walhello http://www.walhello.com/mainnl.html Web http://www.web.nl/ Wereldstartpagina http://www.wereldstartpagina.nl/ WWWGids http://www.wwwgids.net/ Yahoo! http://dir.yahoo.com/Regional/Countries/Netherlands/ Zoek.nl http://www.zoek.nl/ Zoekhet http://www.zoekhet.nl/ Zoekhond http://www.zoekhond.nl/
  • nd Startpagina 2 largest searchengine (3,5%)
  • More verticals used
  • Social Media
  • Brands are on social media  35 out of the top 100 brands is on social media  Twitter most used  2nd Hyves followed by Netlog, Facebook, Linkedin and blogs  for campaigning purposes  Pages left for dead after the campaign  Brands are there but don't know what to do
  • Our future
  • Kids very social media minded  1/3 of 8yr olds has a Hyves account...  ...with over 50 friend connections  MSN most used social media tool  Kids watching less tv and looking more tv online  24% of 15 -19 yr olds use YouTube to watch tv- shows  Youngsters are not using Twitter
  • Mobile
  • Take aways for search in Holland
  • Take aways for search in Holland ● we do use Google a lot ● but there's much to be found in different areas ● verticals are interesting ● want to win the Dutch over? Use offers ● Dutch are very social minded ● be on the Dutch sites ● Go mobile!
  • Search in Holland www.searchcowboys.com www.basvandenbeld.com www.nettraject.nl bas@nettraject.nl twitter.com/basvandenbeld The End (Really!) – thank you