Mobile web and mobile search: tips, trends and numbers by Bas van den Beld at the International Search Summit 2010

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Bas van den Beld talked at the International Search Summit 2010 in London about the mobile web: how is it evolving, how is mobile search evolving, what are the trends and numbers in Europe and what do …

Bas van den Beld talked at the International Search Summit 2010 in London about the mobile web: how is it evolving, how is mobile search evolving, what are the trends and numbers in Europe and what do you have to do to make the most use out of the mobile web.

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Transcript

  • 1. International Search Summit London 2010
    Bas van den Beld
    Tips and Trends on
    Mobile in Europe
  • 2. Who am I?
  • 3. One sheet about me
    • NetTraject
    • 4. Search & social strategy expert, blogger, trainer, speaker
    • 5. Radioshow
    • 6. Founder Stateofsearch.com
    • 7. International blogger
  • 2009
    Last year I ended with Layar
  • 8. Layar is now a ‘big name’ in Mobile
  • 9. A lot of “new” search-stuff emerged
  • 10. Can we still call it a “phone”…?
  • 11. The year of the mobile?
    2007?
    2008?
    2009?
    2010?
  • 12. Forget when… its here already!!
  • 13. A few trends
  • 14. Mobile usage is growing
    US expects 100% penetration in 2013
    Currently 86%
    Taiwan 106%
    UK 120%
    Italy 140%
    Hong Kong 150%
    More phones than users!
  • 15. Usage of the Mobile Web
    Worldwide strong growth in mobile
    usage Facebook and Twitter
    +112% in 2009
    +347% in 2009
  • 16. Top sites according to Opera in UK
  • 17. Europe
  • 18. Mobile usage in Europe
    Total over 750 million smartphone users
    Almost everybody has a mobile
    Russia has largest market
  • 19. Smartphone adoption in Europe
    UK: 11 million +70% in 2010
    GE: 8 million +34%
    FR: 7 million +48%
    IT: 15 million +11%
    SP: 9,9 million +27%
  • 20. European time spent on mobile
    71 million users weekly
    1 hour a day on mobile web
    16-24yr: 7,2 hrs a week
    25-34yr: 6,6 hrs a week
    25% has access to applications
  • 21. There’s money in it!
    UK mobile ad spend $46 million dollars in 2008
    50 – 50 on display ads or paid search
    Ad spend doubled from 2007 - 2008
    33% for 2010 for the mobile entertainment industry
  • 22. Show me the money!
    mobile commerce
    Mobile payments
    Traffic
    Branding
    TV / video
    coupons
  • 23. The problems
    Roaming
    Roaming
    Roaming
    Roaming
    Roaming
    Roaming
    Roaming
    Roaming
    Roaming
    Roaming
    mark-up of 10 to 25 cents per minute
  • 24. Europeans like apps
  • 25. Mobile Search
  • 26. Mobile Search traffic growing
    Source: shop.org
  • 27. Word per query
    Source: shop.org
  • 28. Mobile search usage
    Carefull: UK & Opera only!
  • 29. Google also dominating mobile
    Lots of features & speech
    Universal
    But there’s more
  • 30. Google mobile Universal
  • 31. Google mobile Suggest
  • 32. What should you do?
  • 33. If you are not using mobile…
  • 34. What should you do?
    Use applications
    Think in ‘different search engines’
    Get mobile sites search ready
    Go for Google (again…)
    But don’t forget the rest!
    Optimize as you would for the web
    Universal search opportunities
  • 35. Questions?
    www.stateofsearch.com
    www.basvandenbeld.com
    www.nettraject.nl
    twitter.com/basvandenbeld
    linkedin.com/basvandenbeld
  • 36. Search apps
    On the iPhone…
    Snappy Seeker
    Jumpsearch
    iSearch
    iClueless
    Google