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International Search Summit London 2010<br />Bas van den Beld<br />Tips and Trends on <br />Mobile in Europe<br />
Who am I?<br />
One sheet about me<br /><ul><li>NetTraject
Search & social strategy expert, blogger, trainer, speaker
Radioshow
Founder  Stateofsearch.com
International blogger</li></li></ul><li>2009<br />Last year I ended with Layar<br />
Layar is now a ‘big name’ in Mobile<br />
A lot of “new” search-stuff emerged<br />
Can we still call it a “phone”…?<br />
The year of the mobile?<br />2007?<br />2008?<br />2009?<br />2010?<br />
Forget when… its here already!!<br />
A few trends<br />
Mobile usage is growing<br />US expects 100% penetration in 2013<br />Currently 86%<br />Taiwan 106%<br />UK 120%<br />Ita...
Usage of the Mobile Web<br />Worldwide strong growth in mobile<br /> usage Facebook  and Twitter<br />+112% in 2009<br />+...
Top sites according to Opera in UK<br />
Europe<br />
Mobile usage in Europe<br />Total over 750 million smartphone users<br />Almost everybody has a mobile<br />Russia has lar...
Smartphone adoption in Europe<br />UK: 11 million +70% in 2010<br />GE: 8 million +34%<br />FR: 7 million +48%<br />IT: 15...
European time spent on mobile<br />71 million users weekly<br />1 hour a day on mobile web<br />16-24yr: 7,2 hrs a week<br...
There’s money in it!<br />UK mobile ad spend $46 million dollars in 2008<br />50 – 50 on display ads or paid search<br />A...
Show me the money!<br />mobile commerce<br />Mobile payments<br />Traffic<br />Branding<br />TV / video<br />coupons<br />
The problems<br />Roaming<br />Roaming<br />Roaming<br />Roaming<br />Roaming<br />Roaming<br />Roaming<br />Roaming<br />...
Europeans like apps<br />
Mobile Search<br />
Mobile Search traffic growing<br />Source: shop.org<br />
Word per query<br />Source: shop.org<br />
Mobile search usage<br />Carefull: UK & Opera only!<br />
Google also dominating mobile<br />Lots of features & speech<br />Universal <br />But there’s more<br />
Google mobile Universal<br />
Google mobile Suggest<br />
What should you do?<br />
If you are not using mobile…<br />
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Mobile web and mobile search: tips, trends and numbers by Bas van den Beld at the International Search Summit 2010

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Bas van den Beld talked at the International Search Summit 2010 in London about the mobile web: how is it evolving, how is mobile search evolving, what are the trends and numbers in Europe and what do you have to do to make the most use out of the mobile web.

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Transcript of "Mobile web and mobile search: tips, trends and numbers by Bas van den Beld at the International Search Summit 2010"

  1. 1. International Search Summit London 2010<br />Bas van den Beld<br />Tips and Trends on <br />Mobile in Europe<br />
  2. 2. Who am I?<br />
  3. 3. One sheet about me<br /><ul><li>NetTraject
  4. 4. Search & social strategy expert, blogger, trainer, speaker
  5. 5. Radioshow
  6. 6. Founder Stateofsearch.com
  7. 7. International blogger</li></li></ul><li>2009<br />Last year I ended with Layar<br />
  8. 8. Layar is now a ‘big name’ in Mobile<br />
  9. 9. A lot of “new” search-stuff emerged<br />
  10. 10. Can we still call it a “phone”…?<br />
  11. 11. The year of the mobile?<br />2007?<br />2008?<br />2009?<br />2010?<br />
  12. 12. Forget when… its here already!!<br />
  13. 13. A few trends<br />
  14. 14. Mobile usage is growing<br />US expects 100% penetration in 2013<br />Currently 86%<br />Taiwan 106%<br />UK 120%<br />Italy 140%<br />Hong Kong 150%<br />More phones than users!<br />
  15. 15. Usage of the Mobile Web<br />Worldwide strong growth in mobile<br /> usage Facebook and Twitter<br />+112% in 2009<br />+347% in 2009<br />
  16. 16. Top sites according to Opera in UK<br />
  17. 17. Europe<br />
  18. 18. Mobile usage in Europe<br />Total over 750 million smartphone users<br />Almost everybody has a mobile<br />Russia has largest market<br />
  19. 19. Smartphone adoption in Europe<br />UK: 11 million +70% in 2010<br />GE: 8 million +34%<br />FR: 7 million +48%<br />IT: 15 million +11%<br />SP: 9,9 million +27%<br />
  20. 20. European time spent on mobile<br />71 million users weekly<br />1 hour a day on mobile web<br />16-24yr: 7,2 hrs a week<br />25-34yr: 6,6 hrs a week<br />25% has access to applications<br />
  21. 21. There’s money in it!<br />UK mobile ad spend $46 million dollars in 2008<br />50 – 50 on display ads or paid search<br />Ad spend doubled from 2007 - 2008<br />33% for 2010 for the mobile entertainment industry<br />
  22. 22. Show me the money!<br />mobile commerce<br />Mobile payments<br />Traffic<br />Branding<br />TV / video<br />coupons<br />
  23. 23. The problems<br />Roaming<br />Roaming<br />Roaming<br />Roaming<br />Roaming<br />Roaming<br />Roaming<br />Roaming<br />Roaming<br />Roaming<br />mark-up of 10 to 25 cents per minute<br />
  24. 24. Europeans like apps<br />
  25. 25. Mobile Search<br />
  26. 26. Mobile Search traffic growing<br />Source: shop.org<br />
  27. 27. Word per query<br />Source: shop.org<br />
  28. 28. Mobile search usage<br />Carefull: UK & Opera only!<br />
  29. 29. Google also dominating mobile<br />Lots of features & speech<br />Universal <br />But there’s more<br />
  30. 30. Google mobile Universal<br />
  31. 31. Google mobile Suggest<br />
  32. 32. What should you do?<br />
  33. 33. If you are not using mobile…<br />
  34. 34. What should you do?<br />Use applications<br />Think in ‘different search engines’<br />Get mobile sites search ready<br />Go for Google (again…)<br />But don’t forget the rest!<br />Optimize as you would for the web<br />Universal search opportunities<br />
  35. 35. Questions?<br />www.stateofsearch.com<br />www.basvandenbeld.com<br />www.nettraject.nl<br />twitter.com/basvandenbeld<br />linkedin.com/basvandenbeld<br />
  36. 36. Search apps<br />On the iPhone…<br />Snappy Seeker<br />Jumpsearch<br />iSearch<br />iClueless<br />Google<br />
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