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How to build a solid brand using the mix of social media and marketing - Bas van den Beld - SES London 2010
How to build a solid brand using the mix of social media and marketing - Bas van den Beld - SES London 2010
How to build a solid brand using the mix of social media and marketing - Bas van den Beld - SES London 2010
How to build a solid brand using the mix of social media and marketing - Bas van den Beld - SES London 2010
How to build a solid brand using the mix of social media and marketing - Bas van den Beld - SES London 2010
How to build a solid brand using the mix of social media and marketing - Bas van den Beld - SES London 2010
How to build a solid brand using the mix of social media and marketing - Bas van den Beld - SES London 2010
How to build a solid brand using the mix of social media and marketing - Bas van den Beld - SES London 2010
How to build a solid brand using the mix of social media and marketing - Bas van den Beld - SES London 2010
How to build a solid brand using the mix of social media and marketing - Bas van den Beld - SES London 2010
How to build a solid brand using the mix of social media and marketing - Bas van den Beld - SES London 2010
How to build a solid brand using the mix of social media and marketing - Bas van den Beld - SES London 2010
How to build a solid brand using the mix of social media and marketing - Bas van den Beld - SES London 2010
How to build a solid brand using the mix of social media and marketing - Bas van den Beld - SES London 2010
How to build a solid brand using the mix of social media and marketing - Bas van den Beld - SES London 2010
How to build a solid brand using the mix of social media and marketing - Bas van den Beld - SES London 2010
How to build a solid brand using the mix of social media and marketing - Bas van den Beld - SES London 2010
How to build a solid brand using the mix of social media and marketing - Bas van den Beld - SES London 2010
How to build a solid brand using the mix of social media and marketing - Bas van den Beld - SES London 2010
How to build a solid brand using the mix of social media and marketing - Bas van den Beld - SES London 2010
How to build a solid brand using the mix of social media and marketing - Bas van den Beld - SES London 2010
How to build a solid brand using the mix of social media and marketing - Bas van den Beld - SES London 2010
How to build a solid brand using the mix of social media and marketing - Bas van den Beld - SES London 2010
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How to build a solid brand using the mix of social media and marketing - Bas van den Beld - SES London 2010

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At SES London I discussed how you can build up your brand using all elements of social media marketing. …

At SES London I discussed how you can build up your brand using all elements of social media marketing.

A supporting post has been written at www.stateofsearch.com

Published in: Technology, Business, Travel
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  1. How to build a solid brand using the mix of social media and marketing
  2. One sheet about me <ul><li>Bas van den Beld </li></ul><ul><li>Self-employed </li></ul><ul><li>Search & social strategist, blogger, trainer, speaker </li></ul><ul><li>Founder Searchcowboys </li></ul><ul><li>Founder of Stateofsearch.com </li></ul>
  3. One (cheat)sheet about Stateofsearch
  4. A little bit of background information
  5. As a kid I... <ul><li>Wanted to become a footballer... </li></ul><ul><li>then a “famous” football journalist (on the radio) </li></ul><ul><li>Played with the computer a lot </li></ul><ul><li>Liked to be on stage </li></ul><ul><li>I studied to become a teacher (history) </li></ul><ul><li>Wanted to be rich </li></ul>
  6. Because of the social media marketing mix I... <ul><li>Ok, I didn't become a footballer... </li></ul>
  7. But because of the social media marketing mix I... <ul><li>Am a publisher (journalist kind of...) </li></ul><ul><li>Within 1 year (pretty) well known in the industry </li></ul><ul><li>Speaker at events </li></ul><ul><li>Radioshow </li></ul><ul><li>Made a lot of new friends </li></ul><ul><li>Made a business </li></ul>
  8. I build my brand and therefore my business of the social media marketing mix
  9. How to build a solid brand using the mix of social media and marketing
  10. Its not just about using Social Media, its how you use social media
  11. Don't do just one thing, do the mix
  12. Four elements of branding in the social marketing mix Earth Fire Water Air The Web Social Media Offline Earth Search
  13. Element Earth: The web <ul><li>Create content </li></ul><ul><li>Keep renewing </li></ul><ul><li>Permanent presence </li></ul><ul><li>Be recognizable </li></ul><ul><li>Share </li></ul>
  14. Element Fire: Social Media <ul><li>Be real </li></ul><ul><li>Nurture your community </li></ul><ul><li>Pick the right tools </li></ul><ul><li>Connect </li></ul><ul><li>Interact </li></ul><ul><li>Be everywhere </li></ul><ul><li>Focus outside </li></ul><ul><li>Be helpful </li></ul>
  15. Element Water: Offline <ul><li>Get help </li></ul><ul><li>Interact </li></ul><ul><li>Be seen (speak!) </li></ul><ul><li>Follow up </li></ul><ul><li>Make friends </li></ul>
  16. Element Air: Search <ul><li>Follow up from offline </li></ul><ul><li>Get indexed </li></ul><ul><li>Do your SEO </li></ul>
  17. Bring the mix together
  18. Bring the mix together
  19. The result will be
  20. The result will be (for Mel)
  21. Take aways <ul><li>Share, not only links but really share </li></ul><ul><li>Don't wait until they find you, make them find you </li></ul><ul><li>Monitor </li></ul><ul><li>Keep going </li></ul>
  22. Final take away <ul><li>Be recognizable: </li></ul><ul><ul><li>Not too many pictures </li></ul></ul><ul><ul><li>Use it everywhere </li></ul></ul><ul><ul><li>Think about what you use </li></ul></ul>
  23. Thank you Bas van den Beld State of Search twitter.com/basvandenbeld twitter.com/state_ofsearch www.stateofsearch.com www.basvandenbeld.com

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