How to build a solid brand using the mix of social media and marketing - Bas van den Beld - SES London 2010

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At SES London I discussed how you can build up your brand using all elements of social media marketing. …

At SES London I discussed how you can build up your brand using all elements of social media marketing.

A supporting post has been written at www.stateofsearch.com

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Transcript

  • 1. How to build a solid brand using the mix of social media and marketing
  • 2. One sheet about me
    • Bas van den Beld
    • Self-employed
    • Search & social strategist, blogger, trainer, speaker
    • Founder Searchcowboys
    • Founder of Stateofsearch.com
  • 3. One (cheat)sheet about Stateofsearch
  • 4. A little bit of background information
  • 5. As a kid I...
    • Wanted to become a footballer...
    • then a “famous” football journalist (on the radio)
    • Played with the computer a lot
    • Liked to be on stage
    • I studied to become a teacher (history)
    • Wanted to be rich
  • 6. Because of the social media marketing mix I...
    • Ok, I didn't become a footballer...
  • 7. But because of the social media marketing mix I...
    • Am a publisher (journalist kind of...)
    • Within 1 year (pretty) well known in the industry
    • Speaker at events
    • Radioshow
    • Made a lot of new friends
    • Made a business
  • 8. I build my brand and therefore my business of the social media marketing mix
  • 9. How to build a solid brand using the mix of social media and marketing
  • 10. Its not just about using Social Media, its how you use social media
  • 11. Don't do just one thing, do the mix
  • 12. Four elements of branding in the social marketing mix Earth Fire Water Air The Web Social Media Offline Earth Search
  • 13. Element Earth: The web
    • Create content
    • Keep renewing
    • Permanent presence
    • Be recognizable
    • Share
  • 14. Element Fire: Social Media
    • Be real
    • Nurture your community
    • Pick the right tools
    • Connect
    • Interact
    • Be everywhere
    • Focus outside
    • Be helpful
  • 15. Element Water: Offline
    • Get help
    • Interact
    • Be seen (speak!)
    • Follow up
    • Make friends
  • 16. Element Air: Search
    • Follow up from offline
    • Get indexed
    • Do your SEO
  • 17. Bring the mix together
  • 18. Bring the mix together
  • 19. The result will be
  • 20. The result will be (for Mel)
  • 21. Take aways
    • Share, not only links but really share
    • Don't wait until they find you, make them find you
    • Monitor
    • Keep going
  • 22. Final take away
    • Be recognizable:
      • Not too many pictures
      • Use it everywhere
      • Think about what you use
  • 23. Thank you Bas van den Beld State of Search twitter.com/basvandenbeld twitter.com/state_ofsearch www.stateofsearch.com www.basvandenbeld.com