How to build a solid brand using the mix of social media and marketing

One sheet about me
Bas van den Beld
Self-employed
Search & social strategist, blogger, trainer, speaker
Founder Searchcowboys
Founder of Stateofsearch.com

One (cheat)sheet about Stateofsearch

A little bit of background information

As a kid I...
Wanted to become a footballer...
then a “famous” football journalist (on the radio)
Played with the computer a lot
Liked to be on stage
I studied to become a teacher (history)
Wanted to be rich

Because of the social media marketing mix I...
Ok, I didn't become a footballer...

But because of the social media marketing mix I...
Am a publisher (journalist kind of...)
Within 1 year (pretty) well known in the industry
Speaker at events
Radioshow
Made a lot of new friends
Made a business

I build my brand and therefore my business of the social media marketing mix

How to build a solid brand using the mix of social media and marketing

Its not just about using Social Media, its how you use social media

Don't do just one thing, do the mix

Four elements of branding in the social marketing mix Earth Fire Water Air The Web Social Media Offline Earth Search

Element Earth: The web
Create content
Keep renewing
Permanent presence
Be recognizable
Share

Element Fire: Social Media
Be real
Nurture your community
Pick the right tools
Connect
Interact
Be everywhere
Focus outside
Be helpful

Element Water: Offline
Get help
Interact
Be seen (speak!)
Follow up
Make friends

Element Air: Search
Follow up from offline
Get indexed
Do your SEO

Bring the mix together

The result will be

The result will be (for Mel)

Take aways
Share, not only links but really share
Don't wait until they find you, make them find you
Monitor
Keep going

Final take away
Be recognizable:
Not too many pictures
Use it everywhere
Think about what you use

Thank you Bas van den Beld State of Search twitter.com/basvandenbeld twitter.com/state_ofsearch www.stateofsearch.com www.basvandenbeld.com

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How to build a solid brand using the mix of social media and marketing - Bas van den Beld - SES London 2010

by Bas van den Beld on Feb 18, 2010

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How to build a solid brand using the mix of social media and marketing - Bas van den Beld - SES London 2010 — Presentation Transcript