0
How to build a solid brand using the mix of social media and marketing
One sheet about me <ul><li>Bas van den Beld </li></ul><ul><li>Self-employed </li></ul><ul><li>Search & social strategist, ...
One (cheat)sheet about Stateofsearch
A little bit of background information
As a kid I... <ul><li>Wanted to become a footballer... </li></ul><ul><li>then a “famous”  football journalist (on the radi...
Because of the social media marketing mix I... <ul><li>Ok, I didn't become a footballer... </li></ul>
But because of the social media marketing mix I... <ul><li>Am a publisher (journalist kind of...) </li></ul><ul><li>Within...
I build my brand and therefore my business of the social media marketing mix
How to build a solid brand using the mix of social media and marketing
Its not just about using Social Media, its how you use social media
Don't do just one thing, do the mix
Four elements of branding in the social marketing mix Earth Fire Water Air The Web Social Media Offline Earth Search
Element Earth: The web <ul><li>Create content </li></ul><ul><li>Keep renewing </li></ul><ul><li>Permanent presence </li></...
Element Fire: Social Media <ul><li>Be real </li></ul><ul><li>Nurture your community </li></ul><ul><li>Pick the right tools...
Element Water: Offline <ul><li>Get help </li></ul><ul><li>Interact </li></ul><ul><li>Be seen (speak!) </li></ul><ul><li>Fo...
Element Air: Search <ul><li>Follow up from offline </li></ul><ul><li>Get indexed </li></ul><ul><li>Do your SEO </li></ul>
Bring the mix together
Bring the mix together
The result will be
The result will be (for Mel)
Take aways <ul><li>Share, not only links but really share </li></ul><ul><li>Don't wait until they find you, make them find...
Final take away <ul><li>Be recognizable: </li></ul><ul><ul><li>Not too many pictures </li></ul></ul><ul><ul><li>Use it eve...
Thank you Bas van den Beld State of Search twitter.com/basvandenbeld twitter.com/state_ofsearch www.stateofsearch.com www....
Upcoming SlideShare
Loading in...5
×

How to build a solid brand using the mix of social media and marketing - Bas van den Beld - SES London 2010

928

Published on

At SES London I discussed how you can build up your brand using all elements of social media marketing.

A supporting post has been written at www.stateofsearch.com

Published in: Technology, Business, Travel
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
928
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
14
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "How to build a solid brand using the mix of social media and marketing - Bas van den Beld - SES London 2010"

  1. 1. How to build a solid brand using the mix of social media and marketing
  2. 2. One sheet about me <ul><li>Bas van den Beld </li></ul><ul><li>Self-employed </li></ul><ul><li>Search & social strategist, blogger, trainer, speaker </li></ul><ul><li>Founder Searchcowboys </li></ul><ul><li>Founder of Stateofsearch.com </li></ul>
  3. 3. One (cheat)sheet about Stateofsearch
  4. 4. A little bit of background information
  5. 5. As a kid I... <ul><li>Wanted to become a footballer... </li></ul><ul><li>then a “famous” football journalist (on the radio) </li></ul><ul><li>Played with the computer a lot </li></ul><ul><li>Liked to be on stage </li></ul><ul><li>I studied to become a teacher (history) </li></ul><ul><li>Wanted to be rich </li></ul>
  6. 6. Because of the social media marketing mix I... <ul><li>Ok, I didn't become a footballer... </li></ul>
  7. 7. But because of the social media marketing mix I... <ul><li>Am a publisher (journalist kind of...) </li></ul><ul><li>Within 1 year (pretty) well known in the industry </li></ul><ul><li>Speaker at events </li></ul><ul><li>Radioshow </li></ul><ul><li>Made a lot of new friends </li></ul><ul><li>Made a business </li></ul>
  8. 8. I build my brand and therefore my business of the social media marketing mix
  9. 9. How to build a solid brand using the mix of social media and marketing
  10. 10. Its not just about using Social Media, its how you use social media
  11. 11. Don't do just one thing, do the mix
  12. 12. Four elements of branding in the social marketing mix Earth Fire Water Air The Web Social Media Offline Earth Search
  13. 13. Element Earth: The web <ul><li>Create content </li></ul><ul><li>Keep renewing </li></ul><ul><li>Permanent presence </li></ul><ul><li>Be recognizable </li></ul><ul><li>Share </li></ul>
  14. 14. Element Fire: Social Media <ul><li>Be real </li></ul><ul><li>Nurture your community </li></ul><ul><li>Pick the right tools </li></ul><ul><li>Connect </li></ul><ul><li>Interact </li></ul><ul><li>Be everywhere </li></ul><ul><li>Focus outside </li></ul><ul><li>Be helpful </li></ul>
  15. 15. Element Water: Offline <ul><li>Get help </li></ul><ul><li>Interact </li></ul><ul><li>Be seen (speak!) </li></ul><ul><li>Follow up </li></ul><ul><li>Make friends </li></ul>
  16. 16. Element Air: Search <ul><li>Follow up from offline </li></ul><ul><li>Get indexed </li></ul><ul><li>Do your SEO </li></ul>
  17. 17. Bring the mix together
  18. 18. Bring the mix together
  19. 19. The result will be
  20. 20. The result will be (for Mel)
  21. 21. Take aways <ul><li>Share, not only links but really share </li></ul><ul><li>Don't wait until they find you, make them find you </li></ul><ul><li>Monitor </li></ul><ul><li>Keep going </li></ul>
  22. 22. Final take away <ul><li>Be recognizable: </li></ul><ul><ul><li>Not too many pictures </li></ul></ul><ul><ul><li>Use it everywhere </li></ul></ul><ul><ul><li>Think about what you use </li></ul></ul>
  23. 23. Thank you Bas van den Beld State of Search twitter.com/basvandenbeld twitter.com/state_ofsearch www.stateofsearch.com www.basvandenbeld.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×