Bas van den beld SES London 2011 Search in Holland

Marke4ng to the European Union Bas van den Beld Search in Holland@basvandenbeld @state_ofsearch

One sheet about me• Search & social strategy expert, blogger, trainer, speaker• Historian• Founder Stateofsearch.com• Social Marketing Ambassador Dutch DMA• Radioshow• International blogger • Searchengineland • Searchenginewatch @basvandenbeld @state_ofsearch

Search in Holland Holland is more than just Amsterdam It’s actually not ‘Holland’ but The Netherlands That part is called “Holland” That’s Belgium, not the same!!! @basvandenbeld @state_ofsearch

Searchengines used 94%+@basvandenbeld @state_ofsearch

Search in Holland THE END – Thank YOU @basvandenbeld @state_ofsearch

Search in Holland WAIT… THERE IS MORE… @basvandenbeld @state_ofsearch

Search in Holland Let’s take a closer look… @basvandenbeld @state_ofsearch

To be successful in Holland… You need to understand the Dutch @basvandenbeld @state_ofsearch

Search in Holland A few facts @basvandenbeld @state_ofsearch

Facts • 17 million people • On 41,526 km2 (16,033 sq mi) • Kingdom • Democracy • We speak our languages: 70% speaks English, 60% German • Mul4cultural / Mul4religion @basvandenbeld @state_ofsearch

And no, we didn’t win the world cup But at least we came close…. @basvandenbeld @state_ofsearch

Online Facts • 88.6% are online ac4ve (15 million people!) • 1.5 million twi]erers • 4.2 million .nl domains • 2.8 million Facebook users • High broadband penetra4on (6 million +) • 85%+ has mobile phone @basvandenbeld @state_ofsearch

Knowing this doesn’t make you successful You need to UNDERSTAND them @basvandenbeld @state_ofsearch

What’s really ‘Dutch’ or ‘Holland’? @basvandenbeld @state_ofsearch

Some think this is Holland @basvandenbeld @state_ofsearch

Others think this is Dutch @basvandenbeld @state_ofsearch

Or this… @basvandenbeld @state_ofsearch

Many think its this… @basvandenbeld @state_ofsearch

Many come for this… @basvandenbeld @state_ofsearch

Because they think its this @basvandenbeld @state_ofsearch

All of this indeed is Holland @basvandenbeld @state_ofsearch

Dutch have some speciﬁc characteris4cs @basvandenbeld @state_ofsearch

Poldermodel Everybody has an opinion @basvandenbeld @state_ofsearch

Interna4onally focussed @basvandenbeld @state_ofsearch

But also proud of what’s Dutch @basvandenbeld @state_ofsearch

Dutch like to trade @basvandenbeld @state_ofsearch

They LOVE a good deal @basvandenbeld @state_ofsearch

Dutch like their privacy @basvandenbeld @state_ofsearch

But the neighbours… They have to know all!! @basvandenbeld @state_ofsearch

Translate to online @basvandenbeld @state_ofsearch

The Dutch like to state their opinion @basvandenbeld @state_ofsearch

They like to go interna4onal @basvandenbeld @state_ofsearch

But they really like what comes from home @basvandenbeld @state_ofsearch

The Dutch hunt for bargains on marktplaats @basvandenbeld @state_ofsearch

Big discussion on cookies regula4ons @basvandenbeld @state_ofsearch

But they love to look at others @basvandenbeld @state_ofsearch

A few online behavior facts about the Dutch • 48% on a social network • Average of 116 friends • 29% of online Dutch blog Mobile is growing: • 1.2 hours a week on a social network using mobile • 2.2 hours weekly on smart phone spent e-‐ mailing @basvandenbeld @state_ofsearch

Social Media • Facebook is growing (+873% in 2yrs)… • …but Hyves is s4ll big… • …though sees a decline of 3% in visits • Linkedin fastest growing network (51%) • Twi]er growing with 18% @basvandenbeld @state_ofsearch

Youngsters! • 91% of 16-‐25yr old uses a social network • 1/3 of 8yr olds has a Hyves account… • …with over 50 (!) friend connec4ons • Kids watching less tv and looking more tv online • 24% of 15 -‐19 yr olds use YouTube to watch tv-‐shows @basvandenbeld @state_ofsearch

Take aways • We do use Google a lot • But theres much to be found in diﬀerent areas • Want to win the Dutch over? Use oﬀers • Dutch are very social minded • Be on the Dutch sites • Go for the youngsters • Go mobile • Culture ma]ers! @basvandenbeld @state_ofsearch

Finally… @basvandenbeld @state_ofsearch

We’ll win it next 4me… Did I menRon Dutch can be quite arrogant someRmes? ;) @basvandenbeld @state_ofsearch

What marketers should think of about Dutch people which makes US diﬀerent? The Dutch have their own ways @basvandenbeld @state_ofsearch

Search in Holland www.stateofsearch.com www.basvandenbeld.comTHE END (Really!) Thank YOU twitter.com/basvandenbeld twitter.com/state_ofsearch linkedin.com/basvandenbeld @basvandenbeld @state_ofsearch

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Bas van den beld SES London 2011 Search in Holland

by Bas van den Beld on Feb 24, 2011

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Bas van den beld SES London 2011 Search in Holland — Presentation Transcript