Your SlideShare is downloading. ×
0
SASCONManchester 2010<br />Bas van den Beld<br />Running a Pan-European<br />Search Campaign:<br />More than (key)words<br />
One sheet about me<br /><ul><li>NetTraject
Historian
Search & social strategy expert, blogger, trainer, speaker
Radioshow
Founder Searchcowboys
Founder  Stateofsearch.com
International blogger
European</li></li></ul><li>Europe: a potential big market<br />
Europe, a complicated continent<br />50 countries in Europe<br />EU has 23 languages<br />Over 200 languages in total<br /...
Example<br />Netherlands: 2 languages, 9 dialects<br />Belgium: 3 languages<br />Spain: 4 languages<br />In total over 100...
Americans don’t get Europe<br />
More than words<br />
History shows…<br />
All Europeans are different<br />
Europeans have different lifestyles<br />
Even within countries<br />
Translate this to search<br />
You cannot target every European the same way<br />
Every European looks for different things<br />Germans are privacy sensitive<br />Russians are looking for friends<br />
You cannot target every European the same way<br />
Things you can do<br />Research your languages<br />
Things you can do<br />Don’t just translate<br />
Things you can do<br />Hire natives, for language….<br />
Things you can do<br />…but also to point you in the right directions<br />
Upcoming SlideShare
Loading in...5
×

Running a Pan-European Search Campaign: More than (key)words, the cultural element - Bas van den Beld - Sascon 2010

735

Published on

Every European is different. In search you have to keep in mind how Europeans think. If you don't do that you will lose a lot of opportunities.

In this presentation Bas van den Beld gives some insights in how Europeans differ and how they think. Find tips on how to handle the different European countries.

Published in: Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
735
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
6
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "Running a Pan-European Search Campaign: More than (key)words, the cultural element - Bas van den Beld - Sascon 2010"

  1. 1. SASCONManchester 2010<br />Bas van den Beld<br />Running a Pan-European<br />Search Campaign:<br />More than (key)words<br />
  2. 2. One sheet about me<br /><ul><li>NetTraject
  3. 3. Historian
  4. 4. Search & social strategy expert, blogger, trainer, speaker
  5. 5. Radioshow
  6. 6. Founder Searchcowboys
  7. 7. Founder Stateofsearch.com
  8. 8. International blogger
  9. 9. European</li></li></ul><li>Europe: a potential big market<br />
  10. 10. Europe, a complicated continent<br />50 countries in Europe<br />EU has 23 languages<br />Over 200 languages in total<br />Many countries with multiple languages<br />
  11. 11. Example<br />Netherlands: 2 languages, 9 dialects<br />Belgium: 3 languages<br />Spain: 4 languages<br />In total over 1000 different languages & dialects<br />
  12. 12. Americans don’t get Europe<br />
  13. 13. More than words<br />
  14. 14. History shows…<br />
  15. 15. All Europeans are different<br />
  16. 16. Europeans have different lifestyles<br />
  17. 17. Even within countries<br />
  18. 18. Translate this to search<br />
  19. 19. You cannot target every European the same way<br />
  20. 20. Every European looks for different things<br />Germans are privacy sensitive<br />Russians are looking for friends<br />
  21. 21. You cannot target every European the same way<br />
  22. 22. Things you can do<br />Research your languages<br />
  23. 23. Things you can do<br />Don’t just translate<br />
  24. 24. Things you can do<br />Hire natives, for language….<br />
  25. 25. Things you can do<br />…but also to point you in the right directions<br />
  26. 26. Things you can do<br />Set up country sites<br />
  27. 27. Things you can do<br />Colors matter!<br />
  28. 28. Know the history and culture<br />Know who you are targeting<br />
  29. 29. Make it fit<br />Target specific<br />
  30. 30. Think outside<br />Dare to look in different directions<br />
  31. 31. Questions?<br />www.stateofsearch.com<br />www.basvandenbeld.com<br />www.nettraject.nl<br />twitter.com/basvandenbeld<br />linkedin.com/basvandenbeld<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×