Bas van den Beld @A4UExpo about brandbuilding using social media

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Bas van den Beld talked at A4UExpo about how to build your brand using social media. He showed how he made a success out of Searchcowboys in less than a year. …

Bas van den Beld talked at A4UExpo about how to build your brand using social media. He showed how he made a success out of Searchcowboys in less than a year.

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http://www.searchcowboys.com
http://www.basvandenbeld.com
http://www.basvandenbeld.nl

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  • 1. Steps, tips and tools for “Social branding” http://www.twitter.com/basvandenbeld http://www.searchcowboys.com http://www.basvandenbeld.com Wednesday, October 14, 2009
  • 2. Social - Branding - Search http://www.twitter.com/basvandenbeld http://www.searchcowboys.com http://www.basvandenbeld.com Wednesday, October 14, 2009
  • 3. Bas van den Beld • Chief Editor Searchcowboys • Search / social media strategist • Self employed http://www.twitter.com/basvandenbeld http://www.searchcowboys.com http://www.basvandenbeld.com Wednesday, October 14, 2009
  • 4. • Founded in november 2008 • Gone public in January 2009 • Part of a network of sites http://www.twitter.com/basvandenbeld http://www.searchcowboys.com http://www.basvandenbeld.com Wednesday, October 14, 2009
  • 5. • Now over 1100 articles • Well known in the industry • Lots of links, mentions & goodwill http://www.twitter.com/basvandenbeld http://www.searchcowboys.com http://www.basvandenbeld.com Wednesday, October 14, 2009
  • 6. What has that done for me? • Speaker at events http://www.twitter.com/basvandenbeld http://www.searchcowboys.com http://www.basvandenbeld.com Wednesday, October 14, 2009
  • 7. What has that done for me? • Speaker at events • A radioshow on webmasterradio http://www.twitter.com/basvandenbeld http://www.searchcowboys.com http://www.basvandenbeld.com Wednesday, October 14, 2009
  • 8. What has that done for me? • Speaker at events • A radioshow on webmasterradio • Many new contacts http://www.twitter.com/basvandenbeld http://www.searchcowboys.com http://www.basvandenbeld.com Wednesday, October 14, 2009
  • 9. What has that done for me? • Speaker at events • A radioshow on webmasterradio • Many new friends & contacts • A lot of new business opportunities http://www.twitter.com/basvandenbeld http://www.searchcowboys.com http://www.basvandenbeld.com Wednesday, October 14, 2009
  • 10. • The story of Searchcowboys http://www.twitter.com/basvandenbeld http://www.searchcowboys.com http://www.basvandenbeld.com Wednesday, October 14, 2009
  • 11. Step 1: Content is king • The content has to be good • There has to be plenty content • It has to be appealing http://www.twitter.com/basvandenbeld http://www.searchcowboys.com http://www.basvandenbeld.com Wednesday, October 14, 2009
  • 12. Step 2: Get help • You can’t do it alone • Get your friends in • Talk to those who matter http://www.twitter.com/basvandenbeld http://www.searchcowboys.com http://www.basvandenbeld.com Wednesday, October 14, 2009
  • 13. Step 3: Share • Let the world know what you like • Don’t just push your own content • Help others http://www.twitter.com/basvandenbeld http://www.searchcowboys.com http://www.basvandenbeld.com Wednesday, October 14, 2009
  • 14. Step 4: be everywhere • Use social media tools • Also offline • Connect http://www.twitter.com/basvandenbeld http://www.searchcowboys.com http://www.basvandenbeld.com Wednesday, October 14, 2009
  • 15. Step 5: Go outside • Contribute on other platforms • Don’t let them find you, find them and go to where they are http://www.twitter.com/basvandenbeld http://www.searchcowboys.com http://www.basvandenbeld.com Wednesday, October 14, 2009
  • 16. Step 6: Monitor • Know who is talking about you • Get involved • “Reward” them http://www.twitter.com/basvandenbeld http://www.searchcowboys.com http://www.basvandenbeld.com Wednesday, October 14, 2009
  • 17. Step 7: Keep going • If you’re out, you’re out • Find new ways • Seed and harvest http://www.twitter.com/basvandenbeld http://www.searchcowboys.com http://www.basvandenbeld.com Wednesday, October 14, 2009
  • 18. Four take away tips to go http://www.twitter.com/basvandenbeld http://www.searchcowboys.com http://www.basvandenbeld.com Wednesday, October 14, 2009
  • 19. Tip 1: Be recognizable • Not to many different pictures • Use it everywhere • Think about what you use http://www.twitter.com/basvandenbeld http://www.searchcowboys.com http://www.basvandenbeld.com Wednesday, October 14, 2009
  • 20. Tip 2: Be real • Don’t be fake • The internet will find out http://www.twitter.com/basvandenbeld http://www.searchcowboys.com http://www.basvandenbeld.com Wednesday, October 14, 2009
  • 21. Tip 3: Be findable • Make sure your SEO is good • Do PPC if needed http://www.twitter.com/basvandenbeld http://www.searchcowboys.com http://www.basvandenbeld.com Wednesday, October 14, 2009
  • 22. Tip 4: Never Assume You will make an.. Ass u me out of and http://www.twitter.com/basvandenbeld http://www.searchcowboys.com http://www.basvandenbeld.com Wednesday, October 14, 2009
  • 23. Final take away: Tools to use http://www.twitter.com/basvandenbeld http://www.searchcowboys.com http://www.basvandenbeld.com Wednesday, October 14, 2009
  • 24. Bas van den Beld - Searchcowboys http://www.twitter.com/basvandenbeld http://www.searchcowboys.com http://www.basvandenbeld.com http://www.twitter.com/searchcowboys Wednesday, October 14, 2009