0
Steps, tips and tools for
                    “Social branding”



                              http://www.twitter.com/ba...
Social - Branding - Search




                              http://www.twitter.com/basvandenbeld
                        ...
Bas van den Beld
                                                                       •   Chief Editor
                 ...
•   Founded in november 2008

                                                                     •   Gone public in Janu...
•   Now over 1100 articles

                                                                     •   Well known in the ind...
What has that done for
                         me?
                                                                     •...
What has that done for
                         me?
                                                                     •...
What has that done for
                         me?
                                                                     •...
What has that done for
                         me?
                                                                     •...
•   The story of Searchcowboys




                              http://www.twitter.com/basvandenbeld
                    ...
Step 1: Content is king
                                                                     •   The content has to be goo...
Step 2: Get help
                                                                       •   You can’t do it alone

       ...
Step 3: Share
                                                                     •   Let the world know what
           ...
Step 4: be everywhere
                                                                     •   Use social media tools

   ...
Step 5: Go outside
                                                                        •   Contribute on other
       ...
Step 6: Monitor
                                                                      •   Know who is talking about
      ...
Step 7: Keep going
                                                                        •   If you’re out, you’re out

...
Four take away tips to
                              go




                              http://www.twitter.com/basvanden...
Tip 1: Be recognizable
                                                                     •   Not to many different
    ...
Tip 2: Be real
                                                                     •   Don’t be fake

                   ...
Tip 3: Be findable
                                                                       •   Make sure your SEO is good

 ...
Tip 4: Never Assume

                                        You will make an..



                     Ass u me          ...
Final take away: Tools to
                           use




                              http://www.twitter.com/basvande...
Bas van den Beld -
                               Searchcowboys
                                 http://www.twitter.com/ba...
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Bas van den Beld @A4UExpo about brandbuilding using social media

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Bas van den Beld talked at A4UExpo about how to build your brand using social media. He showed how he made a success out of Searchcowboys in less than a year.

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http://www.searchcowboys.com
http://www.basvandenbeld.com
http://www.basvandenbeld.nl

Published in: Technology, Business
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Transcript of "Bas van den Beld @A4UExpo about brandbuilding using social media"

  1. 1. Steps, tips and tools for “Social branding” http://www.twitter.com/basvandenbeld http://www.searchcowboys.com http://www.basvandenbeld.com Wednesday, October 14, 2009
  2. 2. Social - Branding - Search http://www.twitter.com/basvandenbeld http://www.searchcowboys.com http://www.basvandenbeld.com Wednesday, October 14, 2009
  3. 3. Bas van den Beld • Chief Editor Searchcowboys • Search / social media strategist • Self employed http://www.twitter.com/basvandenbeld http://www.searchcowboys.com http://www.basvandenbeld.com Wednesday, October 14, 2009
  4. 4. • Founded in november 2008 • Gone public in January 2009 • Part of a network of sites http://www.twitter.com/basvandenbeld http://www.searchcowboys.com http://www.basvandenbeld.com Wednesday, October 14, 2009
  5. 5. • Now over 1100 articles • Well known in the industry • Lots of links, mentions & goodwill http://www.twitter.com/basvandenbeld http://www.searchcowboys.com http://www.basvandenbeld.com Wednesday, October 14, 2009
  6. 6. What has that done for me? • Speaker at events http://www.twitter.com/basvandenbeld http://www.searchcowboys.com http://www.basvandenbeld.com Wednesday, October 14, 2009
  7. 7. What has that done for me? • Speaker at events • A radioshow on webmasterradio http://www.twitter.com/basvandenbeld http://www.searchcowboys.com http://www.basvandenbeld.com Wednesday, October 14, 2009
  8. 8. What has that done for me? • Speaker at events • A radioshow on webmasterradio • Many new contacts http://www.twitter.com/basvandenbeld http://www.searchcowboys.com http://www.basvandenbeld.com Wednesday, October 14, 2009
  9. 9. What has that done for me? • Speaker at events • A radioshow on webmasterradio • Many new friends & contacts • A lot of new business opportunities http://www.twitter.com/basvandenbeld http://www.searchcowboys.com http://www.basvandenbeld.com Wednesday, October 14, 2009
  10. 10. • The story of Searchcowboys http://www.twitter.com/basvandenbeld http://www.searchcowboys.com http://www.basvandenbeld.com Wednesday, October 14, 2009
  11. 11. Step 1: Content is king • The content has to be good • There has to be plenty content • It has to be appealing http://www.twitter.com/basvandenbeld http://www.searchcowboys.com http://www.basvandenbeld.com Wednesday, October 14, 2009
  12. 12. Step 2: Get help • You can’t do it alone • Get your friends in • Talk to those who matter http://www.twitter.com/basvandenbeld http://www.searchcowboys.com http://www.basvandenbeld.com Wednesday, October 14, 2009
  13. 13. Step 3: Share • Let the world know what you like • Don’t just push your own content • Help others http://www.twitter.com/basvandenbeld http://www.searchcowboys.com http://www.basvandenbeld.com Wednesday, October 14, 2009
  14. 14. Step 4: be everywhere • Use social media tools • Also offline • Connect http://www.twitter.com/basvandenbeld http://www.searchcowboys.com http://www.basvandenbeld.com Wednesday, October 14, 2009
  15. 15. Step 5: Go outside • Contribute on other platforms • Don’t let them find you, find them and go to where they are http://www.twitter.com/basvandenbeld http://www.searchcowboys.com http://www.basvandenbeld.com Wednesday, October 14, 2009
  16. 16. Step 6: Monitor • Know who is talking about you • Get involved • “Reward” them http://www.twitter.com/basvandenbeld http://www.searchcowboys.com http://www.basvandenbeld.com Wednesday, October 14, 2009
  17. 17. Step 7: Keep going • If you’re out, you’re out • Find new ways • Seed and harvest http://www.twitter.com/basvandenbeld http://www.searchcowboys.com http://www.basvandenbeld.com Wednesday, October 14, 2009
  18. 18. Four take away tips to go http://www.twitter.com/basvandenbeld http://www.searchcowboys.com http://www.basvandenbeld.com Wednesday, October 14, 2009
  19. 19. Tip 1: Be recognizable • Not to many different pictures • Use it everywhere • Think about what you use http://www.twitter.com/basvandenbeld http://www.searchcowboys.com http://www.basvandenbeld.com Wednesday, October 14, 2009
  20. 20. Tip 2: Be real • Don’t be fake • The internet will find out http://www.twitter.com/basvandenbeld http://www.searchcowboys.com http://www.basvandenbeld.com Wednesday, October 14, 2009
  21. 21. Tip 3: Be findable • Make sure your SEO is good • Do PPC if needed http://www.twitter.com/basvandenbeld http://www.searchcowboys.com http://www.basvandenbeld.com Wednesday, October 14, 2009
  22. 22. Tip 4: Never Assume You will make an.. Ass u me out of and http://www.twitter.com/basvandenbeld http://www.searchcowboys.com http://www.basvandenbeld.com Wednesday, October 14, 2009
  23. 23. Final take away: Tools to use http://www.twitter.com/basvandenbeld http://www.searchcowboys.com http://www.basvandenbeld.com Wednesday, October 14, 2009
  24. 24. Bas van den Beld - Searchcowboys http://www.twitter.com/basvandenbeld http://www.searchcowboys.com http://www.basvandenbeld.com http://www.twitter.com/searchcowboys Wednesday, October 14, 2009
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