Bas van den Beld @A4UExpo about brandbuilding using social media

Steps, tips and tools for “Social branding” http://www.twitter.com/basvandenbeld http://www.searchcowboys.com http://www.basvandenbeld.com Wednesday, October 14, 2009

Social - Branding - Search http://www.twitter.com/basvandenbeld http://www.searchcowboys.com http://www.basvandenbeld.com Wednesday, October 14, 2009

Bas van den Beld • Chief Editor Searchcowboys • Search / social media strategist • Self employed http://www.twitter.com/basvandenbeld http://www.searchcowboys.com http://www.basvandenbeld.com Wednesday, October 14, 2009

• Founded in november 2008 • Gone public in January 2009 • Part of a network of sites http://www.twitter.com/basvandenbeld http://www.searchcowboys.com http://www.basvandenbeld.com Wednesday, October 14, 2009

• Now over 1100 articles • Well known in the industry • Lots of links, mentions & goodwill http://www.twitter.com/basvandenbeld http://www.searchcowboys.com http://www.basvandenbeld.com Wednesday, October 14, 2009

What has that done for me? • Speaker at events http://www.twitter.com/basvandenbeld http://www.searchcowboys.com http://www.basvandenbeld.com Wednesday, October 14, 2009

What has that done for me? • Speaker at events • A radioshow on webmasterradio http://www.twitter.com/basvandenbeld http://www.searchcowboys.com http://www.basvandenbeld.com Wednesday, October 14, 2009

What has that done for me? • Speaker at events • A radioshow on webmasterradio • Many new contacts http://www.twitter.com/basvandenbeld http://www.searchcowboys.com http://www.basvandenbeld.com Wednesday, October 14, 2009

What has that done for me? • Speaker at events • A radioshow on webmasterradio • Many new friends & contacts • A lot of new business opportunities http://www.twitter.com/basvandenbeld http://www.searchcowboys.com http://www.basvandenbeld.com Wednesday, October 14, 2009

• The story of Searchcowboys http://www.twitter.com/basvandenbeld http://www.searchcowboys.com http://www.basvandenbeld.com Wednesday, October 14, 2009

Step 1: Content is king • The content has to be good • There has to be plenty content • It has to be appealing http://www.twitter.com/basvandenbeld http://www.searchcowboys.com http://www.basvandenbeld.com Wednesday, October 14, 2009

Step 2: Get help • You can’t do it alone • Get your friends in • Talk to those who matter http://www.twitter.com/basvandenbeld http://www.searchcowboys.com http://www.basvandenbeld.com Wednesday, October 14, 2009

Step 3: Share • Let the world know what you like • Don’t just push your own content • Help others http://www.twitter.com/basvandenbeld http://www.searchcowboys.com http://www.basvandenbeld.com Wednesday, October 14, 2009

Step 4: be everywhere • Use social media tools • Also ofﬂine • Connect http://www.twitter.com/basvandenbeld http://www.searchcowboys.com http://www.basvandenbeld.com Wednesday, October 14, 2009

Step 5: Go outside • Contribute on other platforms • Don’t let them ﬁnd you, ﬁnd them and go to where they are http://www.twitter.com/basvandenbeld http://www.searchcowboys.com http://www.basvandenbeld.com Wednesday, October 14, 2009

Step 6: Monitor • Know who is talking about you • Get involved • “Reward” them http://www.twitter.com/basvandenbeld http://www.searchcowboys.com http://www.basvandenbeld.com Wednesday, October 14, 2009

Step 7: Keep going • If you’re out, you’re out • Find new ways • Seed and harvest http://www.twitter.com/basvandenbeld http://www.searchcowboys.com http://www.basvandenbeld.com Wednesday, October 14, 2009

Four take away tips to go http://www.twitter.com/basvandenbeld http://www.searchcowboys.com http://www.basvandenbeld.com Wednesday, October 14, 2009

Tip 1: Be recognizable • Not to many different pictures • Use it everywhere • Think about what you use http://www.twitter.com/basvandenbeld http://www.searchcowboys.com http://www.basvandenbeld.com Wednesday, October 14, 2009

Tip 2: Be real • Don’t be fake • The internet will ﬁnd out http://www.twitter.com/basvandenbeld http://www.searchcowboys.com http://www.basvandenbeld.com Wednesday, October 14, 2009

Tip 3: Be ﬁndable • Make sure your SEO is good • Do PPC if needed http://www.twitter.com/basvandenbeld http://www.searchcowboys.com http://www.basvandenbeld.com Wednesday, October 14, 2009

Tip 4: Never Assume You will make an.. Ass u me out of and http://www.twitter.com/basvandenbeld http://www.searchcowboys.com http://www.basvandenbeld.com Wednesday, October 14, 2009

Final take away: Tools to use http://www.twitter.com/basvandenbeld http://www.searchcowboys.com http://www.basvandenbeld.com Wednesday, October 14, 2009

Bas van den Beld - Searchcowboys http://www.twitter.com/basvandenbeld http://www.searchcowboys.com http://www.basvandenbeld.com http://www.twitter.com/searchcowboys Wednesday, October 14, 2009

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Bas van den Beld @A4UExpo about brandbuilding using social media

by Bas van den Beld on Oct 14, 2009

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Bas van den Beld @A4UExpo about brandbuilding using social media — Presentation Transcript