Steps, tips and tools for
“Social branding”
http://www.twitter.com/basvandenbeld
http://www.searchcowboys.com
http://www.basvandenbeld.com
Wednesday, October 14, 2009

Social - Branding - Search
http://www.twitter.com/basvandenbeld
http://www.searchcowboys.com
http://www.basvandenbeld.com
Wednesday, October 14, 2009

Bas van den Beld
• Chief Editor
Searchcowboys
• Search / social media
strategist
• Self employed
http://www.twitter.com/basvandenbeld
http://www.searchcowboys.com
http://www.basvandenbeld.com
Wednesday, October 14, 2009

• Founded in november 2008
• Gone public in January
2009
• Part of a network of sites
http://www.twitter.com/basvandenbeld
http://www.searchcowboys.com
http://www.basvandenbeld.com
Wednesday, October 14, 2009

• Now over 1100 articles
• Well known in the industry
• Lots of links, mentions &
goodwill
http://www.twitter.com/basvandenbeld
http://www.searchcowboys.com
http://www.basvandenbeld.com
Wednesday, October 14, 2009

What has that done for
me?
• Speaker at events
http://www.twitter.com/basvandenbeld
http://www.searchcowboys.com
http://www.basvandenbeld.com
Wednesday, October 14, 2009

What has that done for
me?
• Speaker at events
• A radioshow on
webmasterradio
http://www.twitter.com/basvandenbeld
http://www.searchcowboys.com
http://www.basvandenbeld.com
Wednesday, October 14, 2009

What has that done for
me?
• Speaker at events
• A radioshow on
webmasterradio
• Many new contacts
http://www.twitter.com/basvandenbeld
http://www.searchcowboys.com
http://www.basvandenbeld.com
Wednesday, October 14, 2009

What has that done for
me?
• Speaker at events
• A radioshow on
webmasterradio
• Many new friends &
contacts
• A lot of new business
opportunities
http://www.twitter.com/basvandenbeld
http://www.searchcowboys.com
http://www.basvandenbeld.com
Wednesday, October 14, 2009

• The story of Searchcowboys
http://www.twitter.com/basvandenbeld
http://www.searchcowboys.com
http://www.basvandenbeld.com
Wednesday, October 14, 2009

Step 1: Content is king
• The content has to be good
• There has to be plenty
content
• It has to be appealing
http://www.twitter.com/basvandenbeld
http://www.searchcowboys.com
http://www.basvandenbeld.com
Wednesday, October 14, 2009

Step 2: Get help
• You can’t do it alone
• Get your friends in
• Talk to those who matter
http://www.twitter.com/basvandenbeld
http://www.searchcowboys.com
http://www.basvandenbeld.com
Wednesday, October 14, 2009

Step 3: Share
• Let the world know what
you like
• Don’t just push your own
content
• Help others
http://www.twitter.com/basvandenbeld
http://www.searchcowboys.com
http://www.basvandenbeld.com
Wednesday, October 14, 2009

Step 4: be everywhere
• Use social media tools
• Also offline
• Connect
http://www.twitter.com/basvandenbeld
http://www.searchcowboys.com
http://www.basvandenbeld.com
Wednesday, October 14, 2009

Step 5: Go outside
• Contribute on other
platforms
• Don’t let them find you, find
them and go to where they
are
http://www.twitter.com/basvandenbeld
http://www.searchcowboys.com
http://www.basvandenbeld.com
Wednesday, October 14, 2009

Step 6: Monitor
• Know who is talking about
you
• Get involved
• “Reward” them
http://www.twitter.com/basvandenbeld
http://www.searchcowboys.com
http://www.basvandenbeld.com
Wednesday, October 14, 2009

Step 7: Keep going
• If you’re out, you’re out
• Find new ways
• Seed and harvest
http://www.twitter.com/basvandenbeld
http://www.searchcowboys.com
http://www.basvandenbeld.com
Wednesday, October 14, 2009

Four take away tips to
go
http://www.twitter.com/basvandenbeld
http://www.searchcowboys.com
http://www.basvandenbeld.com
Wednesday, October 14, 2009

Tip 1: Be recognizable
• Not to many different
pictures
• Use it everywhere
• Think about what you use
http://www.twitter.com/basvandenbeld
http://www.searchcowboys.com
http://www.basvandenbeld.com
Wednesday, October 14, 2009

Tip 2: Be real
• Don’t be fake
• The internet will find out
http://www.twitter.com/basvandenbeld
http://www.searchcowboys.com
http://www.basvandenbeld.com
Wednesday, October 14, 2009

Tip 3: Be findable
• Make sure your SEO is good
• Do PPC if needed
http://www.twitter.com/basvandenbeld
http://www.searchcowboys.com
http://www.basvandenbeld.com
Wednesday, October 14, 2009

Tip 4: Never Assume
You will make an..
Ass u me out of and
http://www.twitter.com/basvandenbeld
http://www.searchcowboys.com
http://www.basvandenbeld.com
Wednesday, October 14, 2009

Final take away: Tools to
use
http://www.twitter.com/basvandenbeld
http://www.searchcowboys.com
http://www.basvandenbeld.com
Wednesday, October 14, 2009

Bas van den Beld -
Searchcowboys
http://www.twitter.com/basvandenbeld
http://www.searchcowboys.com
http://www.basvandenbeld.com
http://www.twitter.com/searchcowboys
Wednesday, October 14, 2009