Janna Bastow
Co-founder, ProdPad
TESTING AND
VALIDATING YOUR IDEA
2TESTING AND VALIDATING YOUR IDEA
WELCOME TO
GENERAL
ASSEMBLY
3INTRODUCTION
JANNA BASTOW
and more…
4INTRODUCTION
‣
‣
‣
INTRODUCE YOURSELF
5LEARNING OBJECTIVES
By the end of this session you will
be able to...
‣
‣
‣
‣
6AGENDA
‣
‣
‣
7TESTING AND VALIDATING YOUR IDEA
PRODUCT /
MARKET FIT
8PRODUCT/MARKET FIT
“
”
9FINDING PRODUCT/MARKET FIT
A BUSINESS HAS PRODUCT/MARKET FIT WHEN IT HAS A SET OF
CUSTOMERS EXCITED ENOUGH ABOUT YOUR PRO...
10PRODUCT/MARKET FIT
THE
MARKET
GAP IN THE
MARKET
MARKET IN THE
GAP
11PRODUCT/MARKET MISFITS
12PRODUCT/MARKET FIT
13FINDING PRODUCT/MARKET FIT
14TESTING AND VALIDATING YOUR IDEA
THE MVP
PHILOSOPHY
15THE MVP PHILOSOPHY
LET’S SAY YOU HAVE A GREAT
IDEA FOR A PRODUCT
16THE MVP PHILOSOPHY
WHAT ARE SOME OF THE
POTENTIAL RISKS?
‣
‣
‣
‣
‣
‣
17THE MVP PHILOSOPHY
WHAT ARE THE BENEFITS OF THIS?
18THE MVP PHILOSOPHY
IT ANSWERS THESE QUESTIONS
‣
‣
‣
19THE MVP PHILOSOPHY
Minimum Viable Product
20THE MVP PHILOSOPHY
Why MVP?
‣
‣
‣
‣
‣
21THE MVP PHILOSOPHY
Lean Steps
‣
‣
‣
‣
‣ ’
‣
22THE MVP PHILOSOPHY
Pivot
‣
‣ “ ”
23THE MVP PHILOSOPHY
Groupon
‣ ’
24THE MVP PHILOSOPHY
Virgin America
‣
25TESTING AND VALIDATING YOUR IDEA
5 MINUTE
BREAK
26TESTING AND VALIDATING YOUR IDEA
MVP EXERCISE
27MVP EXERCISE
Business Risks
‣
‣
‣
‣
28MVP EXERCISE
Draw/Diagram/Describe
‣
‣
‣
‣
‣
29MVP EXERCISE
MVP Review
‣
‣
‣
‣
‣
30MVP EXERCISE
Risk Review
‣
‣
‣
‣
‣
‣
31
DISCUSSION
TIME
TESTING AND VALIDATING YOUR IDEA
32
Q&A
TESTING AND VALIDATING YOUR IDEA
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Testing and validating your idea

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You’re full of ideas, but how do you know which are worth working on? In this workshop, you’ll learn how to use the MVP (Minimum Viable Product) philosophy to test and validate your ideas with the least amount of work required. The ultimate goal is to get to product/market fit. Take your idea and get moving in the right direction quickly and efficiently.

Workshop content and delivery via General Assembly

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Testing and validating your idea

  1. 1. Janna Bastow Co-founder, ProdPad TESTING AND VALIDATING YOUR IDEA
  2. 2. 2TESTING AND VALIDATING YOUR IDEA WELCOME TO GENERAL ASSEMBLY
  3. 3. 3INTRODUCTION JANNA BASTOW and more…
  4. 4. 4INTRODUCTION ‣ ‣ ‣ INTRODUCE YOURSELF
  5. 5. 5LEARNING OBJECTIVES By the end of this session you will be able to... ‣ ‣ ‣ ‣
  6. 6. 6AGENDA ‣ ‣ ‣
  7. 7. 7TESTING AND VALIDATING YOUR IDEA PRODUCT / MARKET FIT
  8. 8. 8PRODUCT/MARKET FIT “ ”
  9. 9. 9FINDING PRODUCT/MARKET FIT A BUSINESS HAS PRODUCT/MARKET FIT WHEN IT HAS A SET OF CUSTOMERS EXCITED ENOUGH ABOUT YOUR PRODUCT TO PAY FOR IT, WHERE PAYMENT CAN BE IN MONEY OR TIME
  10. 10. 10PRODUCT/MARKET FIT THE MARKET GAP IN THE MARKET MARKET IN THE GAP
  11. 11. 11PRODUCT/MARKET MISFITS
  12. 12. 12PRODUCT/MARKET FIT
  13. 13. 13FINDING PRODUCT/MARKET FIT
  14. 14. 14TESTING AND VALIDATING YOUR IDEA THE MVP PHILOSOPHY
  15. 15. 15THE MVP PHILOSOPHY LET’S SAY YOU HAVE A GREAT IDEA FOR A PRODUCT
  16. 16. 16THE MVP PHILOSOPHY WHAT ARE SOME OF THE POTENTIAL RISKS? ‣ ‣ ‣ ‣ ‣ ‣
  17. 17. 17THE MVP PHILOSOPHY WHAT ARE THE BENEFITS OF THIS?
  18. 18. 18THE MVP PHILOSOPHY IT ANSWERS THESE QUESTIONS ‣ ‣ ‣
  19. 19. 19THE MVP PHILOSOPHY Minimum Viable Product
  20. 20. 20THE MVP PHILOSOPHY Why MVP? ‣ ‣ ‣ ‣ ‣
  21. 21. 21THE MVP PHILOSOPHY Lean Steps ‣ ‣ ‣ ‣ ‣ ’ ‣
  22. 22. 22THE MVP PHILOSOPHY Pivot ‣ ‣ “ ”
  23. 23. 23THE MVP PHILOSOPHY Groupon ‣ ’
  24. 24. 24THE MVP PHILOSOPHY Virgin America ‣
  25. 25. 25TESTING AND VALIDATING YOUR IDEA 5 MINUTE BREAK
  26. 26. 26TESTING AND VALIDATING YOUR IDEA MVP EXERCISE
  27. 27. 27MVP EXERCISE Business Risks ‣ ‣ ‣ ‣
  28. 28. 28MVP EXERCISE Draw/Diagram/Describe ‣ ‣ ‣ ‣ ‣
  29. 29. 29MVP EXERCISE MVP Review ‣ ‣ ‣ ‣ ‣
  30. 30. 30MVP EXERCISE Risk Review ‣ ‣ ‣ ‣ ‣ ‣
  31. 31. 31 DISCUSSION TIME TESTING AND VALIDATING YOUR IDEA
  32. 32. 32 Q&A TESTING AND VALIDATING YOUR IDEA

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