Wednesday, June 15, 2011
Public Relation                             Activities                           Corporate Social ResponsibilitiesWednesda...
Wednesday, June 15, 2011
Tracing the Evolution of CSRWednesday, June 15, 2011
Tracing the Evolution of CSR Ancient Greek, Nicholas EberstadtWednesday, June 15, 2011
Tracing the Evolution of CSR Ancient Greek, Nicholas Eberstadt 1938, Chester Barnard’s Publication “The Functions of Busin...
Tracing the Evolution of CSR Ancient Greek, Nicholas Eberstadt 1938, Chester Barnard’s Publication “The Functions of Busin...
Tracing the Evolution of CSR Ancient Greek, Nicholas Eberstadt 1938, Chester Barnard’s Publication “The Functions of Busin...
Wednesday, June 15, 2011
Definition of CSRWednesday, June 15, 2011
Definition of CSR             “…is concerned with treating the stakeholders of the firm ethically or in a socially         ...
Definition of CSR             “…is concerned with treating the stakeholders of the firm ethically or in a socially         ...
Definition of CSR             “…is concerned with treating the stakeholders of the firm ethically or in a socially         ...
Definition of CSR             “…is concerned with treating the stakeholders of the firm ethically or in a socially         ...
Definition of CSR               “....is business commitment to willingly improve the community welfare around its          ...
Wednesday, June 15, 2011
The importance of Corporate Social ResponsibilityWednesday, June 15, 2011
The importance of Corporate Social Responsibility        •      Companies have stakeholders that are affected by their ope...
Wednesday, June 15, 2011
Types of CSR ProgramWednesday, June 15, 2011
Types of CSR Program     Cause Promotions          Providing funds or other corporate resources to increase awareness and ...
Types of CSR Program     Cause Promotions          Providing funds or other corporate resources to increase awareness and ...
Types of CSR Program     Cause Promotions          Providing funds or other corporate resources to increase awareness and ...
Types of CSR Program     Cause Promotions          Providing funds or other corporate resources to increase awareness and ...
Types of CSR Program     Cause Promotions          Providing funds or other corporate resources to increase awareness and ...
Types of CSR Program     Cause Promotions          Providing funds or other corporate resources to increase awareness and ...
Thank You         The slide can be found on: www.bastianmanalu.webnode.comWednesday, June 15, 2011
Thank You         The slide can be found on: www.bastianmanalu.webnode.comWednesday, June 15, 2011
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Corporate social responsibility

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Corporate social responsibility

  1. 1. Wednesday, June 15, 2011
  2. 2. Public Relation Activities Corporate Social ResponsibilitiesWednesday, June 15, 2011
  3. 3. Wednesday, June 15, 2011
  4. 4. Tracing the Evolution of CSRWednesday, June 15, 2011
  5. 5. Tracing the Evolution of CSR Ancient Greek, Nicholas EberstadtWednesday, June 15, 2011
  6. 6. Tracing the Evolution of CSR Ancient Greek, Nicholas Eberstadt 1938, Chester Barnard’s Publication “The Functions of Business of the Executive” 1940,Theodore Krep’s Publication “Measurement of the Social Performance of Business”Wednesday, June 15, 2011
  7. 7. Tracing the Evolution of CSR Ancient Greek, Nicholas Eberstadt 1938, Chester Barnard’s Publication “The Functions of Business of the Executive” 1940,Theodore Krep’s Publication “Measurement of the Social Performance of Business” The Modern Era of CSR in 1950s 1953, Howard Bowen’s Publication “Social Responsibilities of the Businessman”Wednesday, June 15, 2011
  8. 8. Tracing the Evolution of CSR Ancient Greek, Nicholas Eberstadt 1938, Chester Barnard’s Publication “The Functions of Business of the Executive” 1940,Theodore Krep’s Publication “Measurement of the Social Performance of Business” The Modern Era of CSR in 1950s 1953, Howard Bowen’s Publication “Social Responsibilities of the Businessman” “What responsibilities to society can business people be reasonably expected to assume?”Wednesday, June 15, 2011
  9. 9. Wednesday, June 15, 2011
  10. 10. Definition of CSRWednesday, June 15, 2011
  11. 11. Definition of CSR “…is concerned with treating the stakeholders of the firm ethically or in a socially responsible manner. Michael Hopkins: A Planetary Bargain: Corporate Social Responsibility Comes of Age (Macmillan, UK, 1998)Wednesday, June 15, 2011
  12. 12. Definition of CSR “…is concerned with treating the stakeholders of the firm ethically or in a socially responsible manner. Michael Hopkins: A Planetary Bargain: Corporate Social Responsibility Comes of Age (Macmillan, UK, 1998) “...is business commitment to contribute to sustainable economic development, working with employee, their families, the local community, and society at large to improve their quality of life” Word Business CouncilWednesday, June 15, 2011
  13. 13. Definition of CSR “…is concerned with treating the stakeholders of the firm ethically or in a socially responsible manner. Michael Hopkins: A Planetary Bargain: Corporate Social Responsibility Comes of Age (Macmillan, UK, 1998) “...is business commitment to contribute to sustainable economic development, working with employee, their families, the local community, and society at large to improve their quality of life” Word Business Council “...is a commitment to improve community well-being through discretionary business practices and contributions of corporate resources ” Philip Kotler, Corporate Social ResponsibilityWednesday, June 15, 2011
  14. 14. Definition of CSR “…is concerned with treating the stakeholders of the firm ethically or in a socially responsible manner. Michael Hopkins: A Planetary Bargain: Corporate Social Responsibility Comes of Age (Macmillan,commitment to willingly improve the community welfare around its “....is business UK, 1998) operation areas.” “...is business commitment to contribute to sustainable economic development, working withSocial Responsibilities is a must” community, and society at large to “Corporate employee, their families, the local improve their quality of life” Word Business Council “...is a commitment to improve community well-being through discretionary business practices and contributions of corporate resources ” Philip Kotler, Corporate Social ResponsibilityWednesday, June 15, 2011
  15. 15. Definition of CSR “....is business commitment to willingly improve the community welfare around its operation areas.” “…is concerned with treating the stakeholders of the firm ethically or in a socially responsible manner. Michael Hopkins: AResponsibilities is a must” “Corporate Social Planetary Bargain: Corporate Social Responsibility Comes of Age (Macmillan, UK, 1998) “Undang-Undang PT to sustainableTahundevelopment, “...is business commitment to contribute No 40 economic 2007” working with employee, their families, the local community, and society at large to improve their quality of life” “CSR is now a binding obligation for companies” Word Business Council The Jakarta Post “...is a commitment to improve community well-being through discretionary business practices and contributions of corporate resources ” Philip Kotler, Corporate Social ResponsibilityWednesday, June 15, 2011
  16. 16. Wednesday, June 15, 2011
  17. 17. The importance of Corporate Social ResponsibilityWednesday, June 15, 2011
  18. 18. The importance of Corporate Social Responsibility • Companies have stakeholders that are affected by their operations • There is a need to become good corporate citizen • Companies have obligations to be accountable and be ethical • Contribute to a better society • Aim sustainable development in the social and environmental dimensions • Increase human developmentWednesday, June 15, 2011
  19. 19. Wednesday, June 15, 2011
  20. 20. Types of CSR ProgramWednesday, June 15, 2011
  21. 21. Types of CSR Program Cause Promotions Providing funds or other corporate resources to increase awareness and concern about a social causeWednesday, June 15, 2011
  22. 22. Types of CSR Program Cause Promotions Providing funds or other corporate resources to increase awareness and concern about a social cause Cause Related Marketing Making a contribution or donating a percentage of revenues to a specific cause based on product salesWednesday, June 15, 2011
  23. 23. Types of CSR Program Cause Promotions Providing funds or other corporate resources to increase awareness and concern about a social cause Cause Related Marketing Making a contribution or donating a percentage of revenues to a specific cause based on product sales Corporate Social Marketing Supporting the development and/or implementation of a behavior change campaign intended to improve public health, safety, the environment or community well-being.Wednesday, June 15, 2011
  24. 24. Types of CSR Program Cause Promotions Providing funds or other corporate resources to increase awareness and concern about a social cause Cause Related Marketing Making a contribution or donating a percentage of revenues to a specific cause based on product sales Corporate Social Marketing Supporting the development and/or implementation of a behavior change campaign intended to improve public health, safety, the environment or community well-being. Corporate Philanthropy Making a direct contribution or sponsorship to charity or cause.Wednesday, June 15, 2011
  25. 25. Types of CSR Program Cause Promotions Providing funds or other corporate resources to increase awareness and concern about a social cause Cause Related Marketing Making a contribution or donating a percentage of revenues to a specific cause based on product sales Corporate Social Marketing Supporting the development and/or implementation of a behavior change campaign intended to improve public health, safety, the environment or community well-being. Corporate Philanthropy Making a direct contribution or sponsorship to charity or cause. Community Volunteering Encouraging employees or business partners to volunteer their time to support local community organizations and causes.Wednesday, June 15, 2011
  26. 26. Types of CSR Program Cause Promotions Providing funds or other corporate resources to increase awareness and concern about a social cause Cause Related Marketing Making a contribution or donating a percentage of revenues to a specific cause based on product sales Corporate Social Marketing Supporting the development and/or implementation of a behavior change campaign intended to improve public health, safety, the environment or community well-being. Corporate Philanthropy Making a direct contribution or sponsorship to charity or cause. Community Volunteering Encouraging employees or business partners to volunteer their time to support local community organizations and causes. Social Responsible Business Practices Adopting and conducting discretionary business practices and investments that supports social to improve community well-being and protect the environment.Wednesday, June 15, 2011
  27. 27. Thank You The slide can be found on: www.bastianmanalu.webnode.comWednesday, June 15, 2011
  28. 28. Thank You The slide can be found on: www.bastianmanalu.webnode.comWednesday, June 15, 2011

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