Keyword Datamining & Research - SES London 2014
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Keyword Datamining & Research - SES London 2014

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My talk at SES London 2014 covering processes, ideas and tools for keyword data mining, keyword research as well as keyword categorization for additional revenue opportunities.

My talk at SES London 2014 covering processes, ideas and tools for keyword data mining, keyword research as well as keyword categorization for additional revenue opportunities.

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    Keyword Datamining & Research - SES London 2014 Keyword Datamining & Research - SES London 2014 Presentation Transcript

    • Mining your Search Keyword & Social Data for new Revenue Opportunities Bastian Grimm Managing Partner Grimm Digital @basgr London • 10–13 February 2014 • #SESLON @SESConf
    • London | 10–13 February 2014 | #SESLON | @SESConf bg.vu/sesldn14
    • London | 10–13 February 2014 | #SESLON | @SESConf LET’S DO THIS! LET ME TELL YOU HOW MUCH I LOVE THESE GUYS…
    • London | 10–13 February 2014 | #SESLON | @SESConf WWW.SEARCHMETRICS.COM
    • London | 10–13 February 2014 | #SESLON | @SESConf WWW.UBERSUGGEST.ORG
    • London | 10–13 February 2014 | #SESLON | @SESConf WWW.SEMRUSH.COM
    • London | 10–13 February 2014 | #SESLON | @SESConf GREAT! THANKS! WHERE DO I GET SOME COFFEE?
    • London | 10–13 February 2014 | #SESLON | @SESConf BACK TO THE BEGINNING… IT ALL HAS TO START WAY EARLIER…!
    • London | 10–13 February 2014 | #SESLON | @SESConf ALL PRODUCTS / SERVICES
    • London | 10–13 February 2014 | #SESLON | @SESConf ALL (SUB-) CATEGORIES
    • London | 10–13 February 2014 | #SESLON | @SESConf CREATE BUY CYCLE MODIFIERS
    • London | 10–13 February 2014 | #SESLON | @SESConf It obviously depends on intent: • • • • • review(s), recommendation [pre-shopping] buy (online), purchase [shopping] data, datasheet [general informational q’s] cheap [esp. travel vertical] compare, comparison [esp. finance vertical] MORE BUY CYCLE MODIFIERS
    • London | 10–13 February 2014 | #SESLON | @SESConf CONSIDER COLORS, MATERIALS…
    • London | 10–13 February 2014 | #SESLON | @SESConf TIME TO DIG DEEPER USE YOUR INTERNAL SITE SEARCH DATA! Credits: http://bit.ly/1lpwe4X
    • London | 10–13 February 2014 | #SESLON | @SESConf ANALYTICS SITE SEARCH LOG https://support.google.com/analytics/answer/1012264
    • London | 10–13 February 2014 | #SESLON | @SESConf SPLUNK LOGFILE ANALYSIS www.splunk.com/download
    • London | 10–13 February 2014 | #SESLON | @SESConf RELEVANSSI FOR WORDPRESS www.relevanssi.com
    • London | 10–13 February 2014 | #SESLON | @SESConf MATCH WITH YOUR CONTENT DO YOU REALLY HAVE CONTENT FOR EACH KEYWORD?
    • London | 10–13 February 2014 | #SESLON | @SESConf FAQ FOR INFORMATIONAL Q’S 30 FAQ Page Layouts: http://bg.vu/1cn6nRu
    • London | 10–13 February 2014 | #SESLON | @SESConf FAQ FOR INFORMATIONAL Q’S
    • London | 10–13 February 2014 | #SESLON | @SESConf IN SEO: DON’T TARGET IF… …YOU CAN NOT FULLFILL THEIR EXPECTATIONS!
    • London | 10–13 February 2014 | #SESLON | @SESConf ANYONE WANTS TO GUESS? CONSIDER SEASONAL PATTERNS!
    • London | 10–13 February 2014 | #SESLON | @SESConf OK, ONE MORE? ALSO CARE ABOUT UPCOMING (LAUNCH) EVENTS!
    • London | 10–13 February 2014 | #SESLON | @SESConf IF YOU DON’T… START LOVING IT! WARNING: LOCALIZED DELIMITERS & FUNCTIONS!
    • London | 10–13 February 2014 | #SESLON | @SESConf SEOTOOLS FOR EXCEL http://nielsbosma.se/projects/seotools/
    • London | 10–13 February 2014 | #SESLON | @SESConf TIME FOR SOME SCALING CREATIVITY COMBINED WITH TECH = WIN!
    • London | 10–13 February 2014 | #SESLON | @SESConf SCRAPE Q&A SITES E.G. QUORA CAN ASSIST IN FINDING RELATED TOPICS Overview of Q&A Sites: http://bg.vu/seslon14qa
    • London | 10–13 February 2014 | #SESLON | @SESConf GET IT INTO A SPREADSHEET =importxml(“https://www.quora.com/uggs/”;”//div[@class=‘question_text_icons’]”)
    • London | 10–13 February 2014 | #SESLON | @SESConf SUGGEST IS ALSO GREAT… DON’T HIT ENTER TO SEE ‘EM! Richard Baxter on SlideShare: http://bg.vu/1fTqfOA
    • London | 10–13 February 2014 | #SESLON | @SESConf WATCH YOUR COMPETITORS A (MAIN) NAVIGATION CAN PROVIDE A LOT OF INFO…!
    • London | 10–13 February 2014 | #SESLON | @SESConf ONE-CLICK BROWSER HELPER CHROME LINKCLUMP + FIREFOX MULTI LINKS
    • London | 10–13 February 2014 | #SESLON | @SESConf WHAT ABOUT THEIR TITLES? GET “INSPIRATION” FROM COMPETING TITLES AS WELL
    • London | 10–13 February 2014 | #SESLON | @SESConf SCREAMING FROG FTW! STRIP OUT BRAND, SPLIT BY SEPERATOR(S), DONE. http://www.screamingfrog.co.uk/seo-spider/
    • London | 10–13 February 2014 | #SESLON | @SESConf • • • • • =htmTitle() [a site’s page title] =htmlH1(), [a site’s main headline] =htmlH2(), [a site’s secondary headline] =htmlMetaKeywords [people are really using these?] =htmlMetaDescription [some ideas for you copy?] SCRAPE CONTENTS W/ EXCEL! FETCH H1S, TITLES & METAS WITH SEO TOOLS
    • London | 10–13 February 2014 | #SESLON | @SESConf WWW.SEARCHMETRICS.COM
    • London | 10–13 February 2014 | #SESLON | @SESConf RESEARCH DB (240 MIO.) SV, CPC, AD-BUDGET, UNIVERSAL + KNOWLEDGE GRAPH
    • London | 10–13 February 2014 | #SESLON | @SESConf RELATED KEYWORDS GREAT FOR SYNOYMS & NON-PHRASE MATCHES!
    • London | 10–13 February 2014 | #SESLON | @SESConf RANKINGS > KWD FINDER UNUSED KEYS BASED ON TRAFFIC KEYS, RANKINGS + DB.
    • London | 10–13 February 2014 | #SESLON | @SESConf GO CHECK THEIR API! www.searchmetrics.com/en/api/
    • London | 10–13 February 2014 | #SESLON | @SESConf WWW.UBERSUGGEST.ORG
    • London | 10–13 February 2014 | #SESLON | @SESConf USE GOOGLE TO SCRAPE… GET IT HERE: bg.vu/gscrape
    • London | 10–13 February 2014 | #SESLON | @SESConf IF YOU ARE A BIT OF A GEEK… GOOGLE, BING, YAHOO & AMAZON AT ONCE! Get the Script: http://bg.vu/16lines
    • London | 10–13 February 2014 | #SESLON | @SESConf WWW.GREPWORDS.COM
    • London | 10–13 February 2014 | #SESLON | @SESConf ANOTHER RESEARCH DB SV LOCAL + GLOBAL, CPC, ETC.
    • London | 10–13 February 2014 | #SESLON | @SESConf PLAIN & SIMPLE API http://www.grepwords.com/api.php
    • London | 10–13 February 2014 | #SESLON | @SESConf WWW.ALCHEMYAPI.COM
    • London | 10–13 February 2014 | #SESLON | @SESConf GET ENTITIES BY URL http://www.toprankblog.com/2014/01/ses-london-2014/
    • London | 10–13 February 2014 | #SESLON | @SESConf MOST RELEVANT KEYWORDS … AND WHAT SENTIMENT IN CONTEXT OF THIS ARTICLE?
    • London | 10–13 February 2014 | #SESLON | @SESConf CLASSIFICATION ON SPEED…! SENTIMENT & CATEGORY VIA API, YESSIR!
    • London | 10–13 February 2014 | #SESLON | @SESConf YOU MADE IT… NICE! NOW, PUT THIS ALL TOGETHER?
    • London | 10–13 February 2014 | #SESLON | @SESConf =TRIM(LOWER(A1)) #1 CLEAN & COMBINE DEDUPLICATE, CLEAN & JOIN DATA Duplicates in Excel: http://bg.vu/1gmd759 - VLOOKUP in Excel: http://bg.vu/1dC45xQ
    • London | 10–13 February 2014 | #SESLON | @SESConf =CONCATENATE("[",TRIM(A8),"]") #2 NORMALIZE FOR EXPORT TO GET EXACT MATCH SV YOU NEED TO ADD “[ & ]”
    • London | 10–13 February 2014 | #SESLON | @SESConf #3 USE KEYWORD PLANNER BUT DON’T USE THE INPUT FIELD…
    • London | 10–13 February 2014 | #SESLON | @SESConf WARNING: COMPARISON ONLY! DON’T THINK FOR A MINUTE THOSE ARE ACCURATE!
    • London | 10–13 February 2014 | #SESLON | @SESConf =REPLACE(DownloadString("http://uk.api.semrush.com/?act ion=report&type=phrase_this&export=api&export_columns= Nq&key=$APIKEY&phrase=$KEYWORD");1;13;"") #2 CALL DIFF. APIS E.G. SEMRUSH VOLUME PER KEYWORD
    • London | 10–13 February 2014 | #SESLON | @SESConf EASIER: SEOGADGET FOR EXCEL http://seogadget.com/tools/seogadget-for-excel/
    • London | 10–13 February 2014 | #SESLON | @SESConf @basgr Berlin-based Full-Service Performance Marketing Agency SEO Trainings, Seminars & Strategy Consulting bg.vu/sesldn14
    • London | 10–13 February 2014 | #SESLON | @SESConf Some legal stuff… (Image Copyrights): • • • • • • • • • • Slide #01: Twitter Icon - PDSfolder.com (http://bit.ly/1ln8b32) Slide #02: © Fotolia.com Slide #03: © Africa Studio - Fotolia.com Slide #07: © Firma V - Fotolia.com Slide #08: Source - mymediawelt.de Slide #14: Source - http://bit.ly/1lpwe4X Slide #21: © Olivier Le Moal - Fotolia.com Slide #24: Excel Icon by Benjigarner (Vincent Garnier) Slide #26: © Jan the Manson - Fotolia.com Slide #50: Source - http://bit.ly/1eyjKnO