Module 2: Professional
By Bassem Jouini
Module 2 – Lesson 5:
Communication at the
Workplace – Networking &
1. The meaning of Networking
2. How to succeed in Networking
3. The importance of LinkedIn
4. Building your LinkedIn Profile
5. What’s a cover letter
6. Elements of a cover letter
7. Qualities of a Well-written Cover letter
The meaning of Networking
The exchange of information or
services among individuals,
groups, or institutions
Specifically : the cultivation of
productive relationships for
employment or business
How to succeed in Networking
Do your homework:
- Make a list of personal and professional
- Maintain contacts information up to date
- Make a List potential jobs and employers
- Use Networking tool and the social media,
Such us LinkedIn
The Importance of LinkedIn
The LinkedIn profile narrates your background in
chronologically arranged sections focusing on
experience and education.
Your profile also includes connections: colleagues,
clients, classmates, vendors and other partners.
Your connections can offer you recommendations
about your professional value.
Your connections can also endorse your skills
To obtain an introduction to someone who could be
valuable to your business.
Attract new connections and obtain new Career
You can sign up with groups that focus on the work
Build you LinkedIn Profile
What is a Cover Letter?
A cover letter is a formal letter that accompanies
Use it to introduce yourself to potential employers,
and to convince them that you’re the right person
for the job.
Elements of a Cover Letter
1. Your Contact Information
2. Employer Contact Information (if you have it)
4. Body of Cover Letter
5. Complimentary Close
Your Contact Information
City, State, Zip Code
Employer Contact Information
(if you have it)
City, State, Zip Code
Dear Mr./Ms. Last Name
Leave out if you don't have a contact
Or using Dear Hiring Manager, etc.
Body of the cover letter
The first paragraph of your letter should include information on why you
Mention the position you are applying for and where you found the job
Include the name of a mutual contact, if you have one.
The next section of your cover letter should describe what you have to
offer the employer.
Mention specifically how your qualifications match the job you are
Remember, you are interpreting your resume, not repeating it.
Conclude your cover letter by thanking the employer for considering you
for the position.
Include information on how you will follow-up.
Closing and Signature
Thank you for your consideration
Qualities of a well-written
Don’t just restate your résumé.
Personalize your letter. When possible, address your cover letter to
a specific person. Use their name and title
Tailor your letter to the job. Make sure the skills and experience you
highlight in your cover letter are clearly connected to the job you’re
Presentation counts. Use a font that’s easy to read, like 12-point
Times New Roman or Arial.
Break it down. Make your cover letter easier to read by breaking the
text down into short paragraphs.
Use a professional tone. Be sure to use professional and respectful
language when writing your cover letter.
Be brief. Your cover letter should be no more than one page.