Ethos Interactive Services Rev2

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  • 1. C O M PA N Y P RO F I L E Copyright
2006
‐
2009
Ethoskms
LLC
 Subsidiary
of

  • 2. What
We
Do
 Crea+ve
 e‐Adver+sing
 Conversion
 
Web
Development
&
Design
 
Search
Engines
OpDmizaDon
 AcquisiDon
Concepts

 
Client
Services
 
Online
AdverDsing
&
Pay‐Per‐Click
 Brand
Loyalty
Plans
 
InteracDon
Design
 
Social
Media
 RetenDon
Tools


 
CopywriDng
 
Email
&
SMS
MarkeDng
 Lead
GeneraDon
 
MulDmedia
and
Flash
 eCRM
Program
Management
 
InformaDon
Architecture
 MarkeDng
Databases
 
Usability
Analysis
 
Standards
Compliance
 ./Technology
 
Website
Content
Management
 
E‐commerce
PlaRorms
 
Customer
RelaDonship
Management
 
Campaign
Tracking
and
Management
 
Visitor
AnalyDcs
Systems

  • 3. e‐Adver+sing|Our
Tac+cs
 Search
Engines
Op+miza+on
(SEO)
 Social
Media
 Social
Search
|Press
Release
OpDmizaDon
|
Social
PR

 Get
ranked
in
the
most
trusted
top
10
posiDons
 on
search
engines.
AVract
prospects
in
targeted
 Enjoy
top
posiDons
and
top
rankings
by
 ciDes,
regions
and
states.
 combining
the
power
of
PR
with
search
and
 social
media.
Engage
digital
Influencers
to
post
 blogs
and
comments.
 Online
Adver+sing
&
Pay‐Per‐Click(PPC)
 Email
&
SMS
Marke+ng
 Get
the
best
demographic
mix
with
the
highest
 Strategy,
best
pracDces,
creaDve
services
and
 ROI
 on
 local
 and
 internaDonal
 portals.
 Discover
 technology
to
create
predictable
success
prior
 the
 best
 performing
 keywords
 by
 tesDng
 and
 to
your
first
ad
send.
 adapDng
fast.
 >>
Media
Planning
and
Buying

  • 4. e‐Adver+sing|Search
Engine
Op+miza+on

 Most
Trusted
LisDngs
 Keyword
SelecDon
&
Refinement
 Picking
the
right
keywords
is
the
starDng
point
of
an
 effecDve
organic
SEO
program.
 Search
Engine
Copy
 Copywriters
carefully
cra_
the
messages
that
appear
 on
search
engine
results.
 SEO
Ranking
Factors
 We
arRully
combine
a
variety
of
on‐site
and
off‐site
 tacDcs
to
aVain
top
posiDons.

 ReporDng
&
AnalyDcs
 We
provide
you
with
the
reports
and
tools
you
need
to
 measure
the
impact
and
ROI
of
your
search
 investment.

  • 5. e‐Adver+sing|
Banner
Ads
&
Pay‐Per‐Click
(PPC)
 Smart
spending
Increase
ROI
 Mass
10
 AdverDsing
CreaDve
 Matching
your
budget
and
target
with
the
best
 possible
media
mix
available.

 PotenDal
 Segments
 Account
Management
 Day‐to‐day
account
management
will
make
the
 Narrowed
Target
 difference
between
online
adverDsing
money
well
 Segments
 spent,
and
investment
with
no
real
return

 Find
out
where
you
target
customers
spend

 there
Dme
online

 ReporDng
&
AnalyDcs
 We
deliver
metrics‐based
reporDng
to
track
your
 campaign's
ROI
performance.
Our
team
will
help
 you
interpret
the
o_en‐daunDng
staDsDcs
 Best
value
per
click
 Media
Planning
and
Buying
 NegoDate
the
best
deal
in
terms
of
 Billing:
(Monthly,
Pay‐per‐click,
Pay‐per‐view)
 PosiDon:
(Upper,
Skyscraper,
Pop‐up,
etc.)
 SecDon:
(Home
Page,
sports
page,
health,
etc.)
 Timing
 Weight
 Target
Countries


  • 6. e‐Adver+sing|
Social
Media
Op+miza+on
(SMO)
 How
to
ride
the
web's
leading
edge

  • 7. Conversion|Our
Tac+cs
 Analyze
 Website
Usability
.
Traffic
Analysis
.
Benchmarking

 Customer
Behavior
.
Click
Paths

 Engage
 We
Make
sure
that
every
interacDon
across
all
touch
 points
is
a
posiDve
experience
by
improving
the
 copy,
navigaDon,
funcDonality
and
brand
impact
of
 your
website.
 Acquire
 Trust
Elements
|
Look
and
Feel
|
Selling
ProposiDon
|Off
Page
Factors
 We
help
you
Acquire
customers
informaDon
by
using
 smart
branded
entertainment,
editorial
content,
data
 and
interacDve
promoDons.
 Retain
 We
help
you
show
your
customers
how
much
you
 care.
We
use
intuiDve
ways
like
surveys,
newsleVers,
 giveaways
and
loyalty
programs
to
keep
your
 customers
coming
back.

  • 8. Conversion|
Analyze
 Geographic
 Traffic
 Cross
Report
and
Drill
Down
 Click
Paths
and
Goals

  • 9. Conversion|
Engage
 Standards
for
an
Engaging
Experience
 Rich
and
Op+mized
Experience
 IntuiDve
&
CreaDve

Design
that
fits
the
target
segments
 Localized
experience
in
Languages,
content
and
visuals
 Works
on
All
types
of
computers
 Content
is
rich
&
fit
in
context
 Easy
fast
navigaDon
 Website
goes
with
you
everywhere

  • 10. Conversion|
Acquire
 Tac+cs
 Incen+ves
 Landing
Pages
OpDmizaDon
 Smart
Branded
 Calls
to
acDon
 Entertainment
 Special
offers
 Content
Openness

 Internal
NavigaDon

 Editorial
 Trust
Elements
 content
 Surveys
&
Focus
Groups

 InteracDve
 promoDons

  • 11. Conversion|
Retain
 Keep‐In
–Touch
 Alerts
|
ProacDve
Follow‐ups
|
Periodical
newsleVers
|
e‐ cards
|
Social
Channels
|
RSS
|
Podcasts

 Listen
 RelaDonship
MarkeDng
means
 Surveys
|
Polls
 developing
long‐term
 relaDonships
with
customers
 Reward
 through
creaDve,
engaging
 Loyalty
programs
|
BeVer
terms
|
Exclusive
previews
 plaRorms.
 Socialize
 Social
networking
|
Blogs
|
Forums
|
Comments
 Come‐back
Incen+ves
 Giveaways


  • 12. North
America
 Europe
 Middle
East
and
North
Africa
 Ethos
KMS
LLC
 Report
Edge
 Ethos
SARL
 548
Market
St
#22915
 P.O.
box
92200
 Berytech
Center,
Mkalles

 San
Francisco,
California
94104
 210
Boulevard
Bineau,
 Po
Box
11‐7503
Riad
el
Solh
 PO
Box
7775
#22915
 Neuilly
sur
Seine
 Beirut
1107
2240
Lebanon
 San
Francisco,
California
94120‐7775
 Paris,
France
 Beirut,
Lebanon
 Toll
‐Free
(only
inside
US):
 Tel:
+33
(9)
54
05
44
92
 TEL:
961
(4)
530
495

 888‐3846756
 888‐ETHOSKM