Bas Rotgans Sponsoring

Slide 1: Sportsponsoring op topniveau @ Intermediair Trainingen

Slide 2: Bas Rotgans

Slide 3: Bas Rotgans 35 Amsterdam Koffie Mijn iPod

Slide 4: Red Bull Nederland Sports & Event Manager

Slide 5: Youth In Control Creative Director

Slide 6: Youth In Control Creative Director Kick-ass youth marketing

Slide 7: My lessons from Red Bull

Slide 8: My lessons from Red Bull 1. Red Bull is a non-traditionally marketed company.

Slide 9: Scene-events

Slide 10: QuickTimeﾪ and a decompressor are needed to see this picture.

Slide 11: Project Doornbos - augustus 2006

Slide 12: QuickTimeﾪ and a MPEG-4 Video decompressor are needed to see this picture.

Slide 13: Air Race - juni 2005

Slide 14: QuickTimeﾪ and a MPEG-4 Video decompressor are needed to see this picture.

Slide 15: My lessons from Red Bull 1. Red Bull is a non-traditionally marketed company. 2. Create added value for your consumer

Slide 16: What’s wrong with advertising? “ … a ke a l ook a t t he l i s t of r e a s ons t ha t t mo b i l e a d v e r t i s i n g i s n ’ t wo r k i n g . Yo u ’ l l n o t i c e t h a t … t he r e ’ s no r e al v al ue f o r t he c o ns um r ye t . e Th a t ’ s wh y i n a l o t o f c a s e s t r a d i t i o n a l a d v e r t i s i n g i s n ’ t wo r k i n g r i g h t n o w. ” - Pe t e r Ki m, b e i n g p e t e r k i m. c o m

Slide 17: Level of uniqueness of your sponsor activity Added value for the consumer

Slide 18: Level of uniqueness of your sponsor activity personal Added value for the consumer

Slide 20: Level of uniqueness of your sponsor activity clutter clutter Added value for the consumer

Slide 22: Level of uniqueness of your sponsor activity visibility Added value for the consumer

Slide 24: Level of uniqueness of your sponsor activity brand building Added value for the consumer

Slide 27: My lessons from Red Bull 1. Red Bull is a non-traditionally marketed company. 2. Create added value for your consumer 3. Relentlessly focus on the story

Slide 31: My lessons from Red Bull 1. Red Bull is a non-traditionally marketed company. 2. Create added value for your consumer 3. Relentlessly focus on the story 4. There’s no need to shout

Slide 35: My lessons from Red Bull 1. Red Bull is a non-traditionally marketed company. 2. Create added value for your consumer 3. Relentlessly focus on the story 4. There’s no need to shout

Slide 36: Bas Rotgans - Youth In Control bas@youthincontrol.com +31 (0)6-2000 1001 On slideshare.net: search - basrotgans

Slide 37: Gedeeltes van deze presentatie zijn samengesteld uit materiaal: Red Bull, Rabobank, 20knots.nl, Kryptonite, Google, Guy Kawasaki, Seth Godin, rackimaging.com, beingpeterkim.com, gapingvoid.com