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Bas Rotgans   Sponsoring
Bas Rotgans   Sponsoring
Bas Rotgans   Sponsoring
Bas Rotgans   Sponsoring
Bas Rotgans   Sponsoring
Bas Rotgans   Sponsoring
Bas Rotgans   Sponsoring
Bas Rotgans   Sponsoring
Bas Rotgans   Sponsoring
Bas Rotgans   Sponsoring
Bas Rotgans   Sponsoring
Bas Rotgans   Sponsoring
Bas Rotgans   Sponsoring
Bas Rotgans   Sponsoring
Bas Rotgans   Sponsoring
Bas Rotgans   Sponsoring
Bas Rotgans   Sponsoring
Bas Rotgans   Sponsoring
Bas Rotgans   Sponsoring
Bas Rotgans   Sponsoring
Bas Rotgans   Sponsoring
Bas Rotgans   Sponsoring
Bas Rotgans   Sponsoring
Bas Rotgans   Sponsoring
Bas Rotgans   Sponsoring
Bas Rotgans   Sponsoring
Bas Rotgans   Sponsoring
Bas Rotgans   Sponsoring
Bas Rotgans   Sponsoring
Bas Rotgans   Sponsoring
Bas Rotgans   Sponsoring
Bas Rotgans   Sponsoring
Bas Rotgans   Sponsoring
Bas Rotgans   Sponsoring
Bas Rotgans   Sponsoring
Bas Rotgans   Sponsoring
Bas Rotgans   Sponsoring
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Bas Rotgans Sponsoring

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Transcript

  • 1. Sportsponsoring op topniveau @ Intermediair Trainingen
  • 2.
    • Bas Rotgans
  • 3.
    • Bas Rotgans
    • 35
    • Amsterdam
    • Koffie
    • Mijn iPod
  • 4.
    • Sports & Event Manager
    Red Bull Nederland
  • 5.
    • Creative Director
    Youth In Control
  • 6.
    • Creative Director
    • Kick-ass youth marketing
    Youth In Control
  • 7. My lessons from Red Bull
  • 8. My lessons from Red Bull
    • Red Bull is a non-traditionally marketed company.
  • 9. Scene-events
  • 10.  
  • 11. Project Doornbos - augustus 2006
  • 12.  
  • 13. Air Race - juni 2005
  • 14.  
  • 15. My lessons from Red Bull
    • Red Bull is a non-traditionally marketed company.
    • Create added value for your consumer
  • 16. What’s wrong with advertising?
    • “… take a look at the list of reasons that mobile advertising isn’t working.
    • You’ll notice that … there’s no real value for the consumer yet .
    • That’s why in a lot of cases traditional advertising isn’t working right now.”
    • Peter Kim, beingpeterkim.com
  • 17. Level of uniqueness of your sponsor activity Added value for the consumer
  • 18. Level of uniqueness of your sponsor activity Added value for the consumer personal
  • 19.  
  • 20. Level of uniqueness of your sponsor activity Added value for the consumer clutter clutter
  • 21.  
  • 22. Level of uniqueness of your sponsor activity Added value for the consumer visibility
  • 23.  
  • 24. Level of uniqueness of your sponsor activity Added value for the consumer brand building
  • 25.  
  • 26.  
  • 27. My lessons from Red Bull
    • Red Bull is a non-traditionally marketed company.
    • Create added value for your consumer
    • Relentlessly focus on the story
  • 28.  
  • 29.  
  • 30.  
  • 31. My lessons from Red Bull
    • Red Bull is a non-traditionally marketed company.
    • Create added value for your consumer
    • Relentlessly focus on the story
    • There’s no need to shout
  • 32.  
  • 33.  
  • 34.  
  • 35. My lessons from Red Bull
    • Red Bull is a non-traditionally marketed company.
    • Create added value for your consumer
    • Relentlessly focus on the story
    • There’s no need to shout
  • 36. Bas Rotgans - Youth In Control [email_address] +31 (0)6-2000 1001 On slideshare.net: search - basrotgans
  • 37. Gedeeltes van deze presentatie zijn samengesteld uit materiaal: Red Bull, Rabobank, 20knots.nl, Kryptonite, Google, Guy Kawasaki, Seth Godin, rackimaging.com, beingpeterkim.com, gapingvoid.com

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