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Bas Rotgans Sponsoring

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Transcript

  • 1. Sportsponsoring op topniveau @ Intermediair Trainingen
  • 2.
    • Bas Rotgans
  • 3.
    • Bas Rotgans
    • 35
    • Amsterdam
    • Koffie
    • Mijn iPod
  • 4.
    • Sports & Event Manager
    Red Bull Nederland
  • 5.
    • Creative Director
    Youth In Control
  • 6.
    • Creative Director
    • Kick-ass youth marketing
    Youth In Control
  • 7. My lessons from Red Bull
  • 8. My lessons from Red Bull
    • Red Bull is a non-traditionally marketed company.
  • 9. Scene-events
  • 10.  
  • 11. Project Doornbos - augustus 2006
  • 12.  
  • 13. Air Race - juni 2005
  • 14.  
  • 15. My lessons from Red Bull
    • Red Bull is a non-traditionally marketed company.
    • Create added value for your consumer
  • 16. What’s wrong with advertising?
    • “… take a look at the list of reasons that mobile advertising isn’t working.
    • You’ll notice that … there’s no real value for the consumer yet .
    • That’s why in a lot of cases traditional advertising isn’t working right now.”
    • Peter Kim, beingpeterkim.com
  • 17. Level of uniqueness of your sponsor activity Added value for the consumer
  • 18. Level of uniqueness of your sponsor activity Added value for the consumer personal
  • 19.  
  • 20. Level of uniqueness of your sponsor activity Added value for the consumer clutter clutter
  • 21.  
  • 22. Level of uniqueness of your sponsor activity Added value for the consumer visibility
  • 23.  
  • 24. Level of uniqueness of your sponsor activity Added value for the consumer brand building
  • 25.  
  • 26.  
  • 27. My lessons from Red Bull
    • Red Bull is a non-traditionally marketed company.
    • Create added value for your consumer
    • Relentlessly focus on the story
  • 28.  
  • 29.  
  • 30.  
  • 31. My lessons from Red Bull
    • Red Bull is a non-traditionally marketed company.
    • Create added value for your consumer
    • Relentlessly focus on the story
    • There’s no need to shout
  • 32.  
  • 33.  
  • 34.  
  • 35. My lessons from Red Bull
    • Red Bull is a non-traditionally marketed company.
    • Create added value for your consumer
    • Relentlessly focus on the story
    • There’s no need to shout
  • 36. Bas Rotgans - Youth In Control [email_address] +31 (0)6-2000 1001 On slideshare.net: search - basrotgans
  • 37. Gedeeltes van deze presentatie zijn samengesteld uit materiaal: Red Bull, Rabobank, 20knots.nl, Kryptonite, Google, Guy Kawasaki, Seth Godin, rackimaging.com, beingpeterkim.com, gapingvoid.com