Sportsponsoring op topniveau @ Intermediair Trainingen

Bas Rotgans

Bas Rotgans

Bas Rotgans 35 Amsterdam Koffie Mijn iPod

Bas Rotgans

35

Amsterdam

Koffie

Mijn iPod

Sports & Event Manager Red Bull Nederland

Sports & Event Manager

Creative Director Youth In Control

Creative Director

Creative Director Kick-ass youth marketing Youth In Control

Creative Director

Kick-ass youth marketing

My lessons from Red Bull

My lessons from Red Bull Red Bull is a non-traditionally marketed company.

Red Bull is a non-traditionally marketed company.

Scene-events

Project Doornbos - augustus 2006

Air Race - juni 2005

My lessons from Red Bull Red Bull is a non-traditionally marketed company. Create added value for your consumer

Red Bull is a non-traditionally marketed company.

Create added value for your consumer

What’s wrong with advertising? “… take a look at the list of reasons that mobile advertising isn’t working. You’ll notice that … there’s no real value for the consumer yet . That’s why in a lot of cases traditional advertising isn’t working right now.” Peter Kim, beingpeterkim.com

“… take a look at the list of reasons that mobile advertising isn’t working.

You’ll notice that … there’s no real value for the consumer yet .

That’s why in a lot of cases traditional advertising isn’t working right now.”

Peter Kim, beingpeterkim.com

Level of uniqueness of your sponsor activity Added value for the consumer

Level of uniqueness of your sponsor activity Added value for the consumer personal

Level of uniqueness of your sponsor activity Added value for the consumer clutter clutter

Level of uniqueness of your sponsor activity Added value for the consumer visibility

Level of uniqueness of your sponsor activity Added value for the consumer brand building

My lessons from Red Bull Red Bull is a non-traditionally marketed company. Create added value for your consumer Relentlessly focus on the story

Red Bull is a non-traditionally marketed company.

Create added value for your consumer

Relentlessly focus on the story

My lessons from Red Bull Red Bull is a non-traditionally marketed company. Create added value for your consumer Relentlessly focus on the story There’s no need to shout

Red Bull is a non-traditionally marketed company.

Create added value for your consumer

Relentlessly focus on the story

There’s no need to shout

My lessons from Red Bull Red Bull is a non-traditionally marketed company. Create added value for your consumer Relentlessly focus on the story There’s no need to shout

Red Bull is a non-traditionally marketed company.

Create added value for your consumer

Relentlessly focus on the story

There’s no need to shout

Bas Rotgans - Youth In Control [email_address] +31 (0)6-2000 1001 On slideshare.net: search - basrotgans

Gedeeltes van deze presentatie zijn samengesteld uit materiaal: Red Bull, Rabobank, 20knots.nl, Kryptonite, Google, Guy Kawasaki, Seth Godin, rackimaging.com, beingpeterkim.com, gapingvoid.com