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Nihil condoms market research in malaysia
Nihil condoms market research in malaysia
Nihil condoms market research in malaysia
Nihil condoms market research in malaysia
Nihil condoms market research in malaysia
Nihil condoms market research in malaysia
Nihil condoms market research in malaysia
Nihil condoms market research in malaysia
Nihil condoms market research in malaysia
Nihil condoms market research in malaysia
Nihil condoms market research in malaysia
Nihil condoms market research in malaysia
Nihil condoms market research in malaysia
Nihil condoms market research in malaysia
Nihil condoms market research in malaysia
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Nihil condoms market research in malaysia

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  • 1. Basic information Malaysia Population = 28250400 Age Structure 80 60 40 Age Structure 20 0 0-14 15-64 65- ad over
  • 2. Basic information
  • 3. Basic information Male Influencer: Female Lower---middle---upper class Target Population (15 years – 64 years)
  • 4. Basic information Need Physiological Needs : Basic human's physiological needs such as eating, drinking, sleeping and sex that can control thoughts and behaviors, and can cause people to feel sickness, pain and discomfort. Safety Needs : Need condom to safe themselves from sexual diseases. People needs condom to help them to fulfilled the Physiological Needs & Safety Needs at the same time.
  • 5. Basic information want Privacy : Don't want anyone know when, what, how much and frequency they buy. Product Variety : Higher variety of Products / Brands / Favor. Pioneer : Being the first group who try the new products. Product Visibility : Want to see product before buying. Convenience : Can order anywhere, anytime can connect internet.
  • 6. Our Objective To provide easier way to customer for getting condom. ( Being a channel for customer who shame to buy condom in tradition store and want to try the new / variety products ) To support safety sex campaign. To provide the most variety of condom to customers. ( Many colors, Tastes, Skins )
  • 7. Product Characteristic Compatibility : Same or better standard of products & experience that people have ever met. Complexity : Usage information & suggestion are available on the package. Trialability : Provide free sample of new products to customers. Observability : Public can recognize the type of products by radio ads & community website.
  • 8. Pricing Volume Discount Seasonal Discount : eg. On February (Valentine’s) Penetration Strategy : Low price to capture customer base and expand community size quickly.
  • 9. Market segmentation Demographic : Gender : Male & Female Age : 15-64 years Religion Geographic : Live in Malaysia Psychographic : Malaysia culture Behavioral : Health concerns.
  • 10. SWOT ANALYSIS •Almost Essential For Sex •Access Service Easily •Our own delivery •Good Inventory •Management •Can Not Advertise Directly •surrogate Advertisement for Condoms •traditional hindrances Strength •Customer Age-Range Expanding • Encourage of Condom Use by Many Organizations Weakness Opportunity Threat • New competitors of Home Market
  • 11. Threat of new Entrance (LOW) Bargaining Power Of Customer (LOW) Competitive Rivalry {High} Threat of Substitute Product (LOW) Bargaining Power Of Supplier (LOW)
  • 12. Future Plan : Expand Market to All City in Malaysia Keeping Improve Both Website Interface & Service Increase our own condom bran
  • 13. Refrence G. Johnson, R. Whittington and K. Scholars, Exploring Strategy , 9th edition, Pearson, 2010 Harvard Business Review , 1966, November– December, p. 60; Harvard Business Review, November–December 1996, pp. 61–78. Strategic Management in Action.. 5th Edition, ... Pearson Author: Mary CoulterISBN-10: 0-13-704286

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