Target Population (15 years – 64 years)
Physiological Needs : Basic human's physiological
needs such as eating, drinking, sleeping and sex that
can control thoughts and behaviors, and can cause
people to feel sickness, pain and discomfort.
Safety Needs : Need condom to safe themselves
from sexual diseases. People needs condom to help
them to fulfilled the Physiological Needs & Safety
Needs at the same time.
Privacy : Don't want anyone know when, what, how much
and frequency they buy.
Product Variety : Higher variety of Products / Brands /
Pioneer : Being the first group who try the new products.
Product Visibility : Want to see product before buying.
Convenience : Can order anywhere, anytime can connect
To provide easier way to customer for getting
condom. ( Being a channel for customer who shame
to buy condom in tradition store and want to try the
new / variety products )
To support safety sex campaign.
To provide the most variety of condom to customers.
( Many colors, Tastes, Skins )
Compatibility : Same or better standard of products &
experience that people have ever met.
Complexity : Usage information & suggestion are available
on the package.
Trialability : Provide free sample of new products to
Observability : Public can recognize the type of products
by radio ads & community website.
Seasonal Discount : eg. On February (Valentine’s)
Penetration Strategy :
Low price to capture customer base and expand
community size quickly.
Gender : Male & Female
Age : 15-64 years
Geographic : Live in Malaysia
Psychographic : Malaysia culture
Behavioral : Health concerns.
•Almost Essential For Sex
•Access Service Easily
•Our own delivery
•Can Not Advertise Directly
• Encourage of Condom Use
by Many Organizations
• New competitors of
Threat of new
Future Plan :
Expand Market to All City in Malaysia
Keeping Improve Both Website Interface & Service
Increase our own condom bran
G. Johnson, R. Whittington and K. Scholars, Exploring
Strategy , 9th edition, Pearson, 2010
Harvard Business Review , 1966, November–
December, p. 60;
Harvard Business Review, November–December
1996, pp. 61–78.
Strategic Management in Action.. 5th Edition, ...
Pearson Author: Mary CoulterISBN-10: 0-13-704286