Importance of social media

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Importance of social media

  1. 1. January 2014 tamra-c2.com Importance of Social Media Client Logo If needed
  2. 2. Social Media stats tamra-c2.com Source:go-Gulf.ae
  3. 3. Social Media stats tamra-c2.com 1.YOUTUBE REACHES MORE ADULTS AGED 18–34 THAN ANY CABLE NETWORK 2.THE FASTEST GROWING DEMOGRAPHIC ON TWITTER IS THE 55–64 YEAR AGE BRACKET. 3.25% OF SMARTPHONE OWNERS AGES 18–44 SAY THEY CAN’T RECALL THE LAST TIME THEIR SMARTPHONE WASN’T NEXT TO THEM 4.SOCIAL MEDIA HAS OVERTAKEN PORN AS THE NO. 1 ACTIVITY ON THE WEB 4 Surprising Social media stats
  4. 4. Change the question, change the answer tamra-c2.com Change the question, change the answer 1. Who is going to own social media activity? • Someone to take ownership 2. What’s the Budget • Yes, it is cost effective, but it requires investment 3. What does success look like? • Set up KPIs and measure 4. What are the right channels for us? • Research and then get into those that matter
  5. 5. The new media channels, investment instead of expenses tamra-c2.com The new media channels, investment instead of expenses Why Facebook? • Long term • Quick and economical platform to provide Porsche Abu Dhabi updates/promotion/new models information to your audience in the future •Short term • Cost effective and direct route to reach your local audience • Generate leads • Integration with offline- radio contests and other activations, will help increase interaction and engagement SCREENSHOT SCREENSHOT
  6. 6. Measuring and Monitoring tamra-c2.com Measuring and Monitoring How are we going to measure this campaign? Number of likes, clicks to website, comparing competitors ,etc •Monitor what people are talking about your brand •Pre market testing •Sentiment Analysis
  7. 7. The new media channels, investment instead of expenses tamra-c2.com The new media channels, investment instead of expenses Why Facebook ? • Long term • Quick and economical platform to provide Porsche Abu Dhabi updates/promotion/new model information to your audience in the future •Short term • Cheaper and effective route to reach your audience • Bring in relevant traffic to the website • Integration with offline- radio contests, will help increase interaction and engagement
  8. 8. The client already has his channels. What are the opportunities tamra-c2.com Summary • Social Media is very cost effective platform to reach your audience • Even though our clients have their corporate facebook pages, we can focus on creating pages for different niches/groups within our target audience • Social media channels help in reducing overall advertising cost in long term • Lot of consumer insights can be dug up with the help of monitoring tools

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