Semantic Web & Web 3.0 – Eine Einführung

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Einführung in das Thema ohne Buzzwords und Technospeak aber mit nachvollziehbaren Beispielen und konkreten Tipps anlässlich der Eventreihe Reise ins Web

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Semantic Web & Web 3.0 – Eine Einführung

  1. 1. Semantic Web & Web 3.0 Eine Einführung Reto Trinkler, basis06 AG
  2. 2. Über mich • Geschäftsführer basis06 AG • Mitgründer trialox AG • Special Interest: Semantic Web 2
  3. 3. Ziel 3
  4. 4. Definition «The Semantic Web is an extension of the current web in which information is given welldefined meaning, better enabling computers and people to work in cooperation» Tim Berners-Lee 4
  5. 5. Alternative Definition «Das Semantic Web ist eine Datenbank» 5
  6. 6. Meine Wünsche • Besseres Web-Erlebnis • Relevantere Inhalte • Kontrolle über die Informationen 6
  7. 7. Wie tief ist das Web? Layer 1: Generische Websites mit Layer 2: Nischen- statischem Content Surface Web und Themensites Layer 3: Dynamische Sites mit Inhalten aus Datenbanken Invisible Web Layer 4: Private Sites mit dynamischen Inhalten 7
  8. 8. Daten Silos 8
  9. 9. Limit der Stichwortsuche Productivity of Search The Intelligent Web Web 4.0 2020 - 2030 The Semantic Web Web 2020 2010 - 3.0 Semantic Search The Social Web Natural language search The World Wide Web Web2010 2000 - 2.0 Tagging Web2000 1990 - 1.0 Keyword search The Desktop Directories PC Era 1980 - 1990 Files & Folders Databases Amount of data Quelle: Radar Networks 9
  10. 10. Ontologien Gegenseitiges Verständnis bedingt eine gemeinsame Sprache 10
  11. 11. Vernetzung der Daten basis06.ch Michael Lives in Web Site Person Bern basis06 AG City Company Publisher of Fan of Subscriber to Lives in Employee of Susanne Fan of Anna Person David.ch Person Friend of RSS Feed Züri West Band Likes Depiction of Married to Matrix Member Movie of 123.JPG David.ch Robert Photo Weblog Person Depiction of Likes Member of Author of David ch/open Person Group Member of Quelle: Radar Networks 11
  12. 12. Vernetzte Datenbanken basis06.ch basis06.ch basis06.ch basis06.ch basis06.ch Michael Lives in Web Site Michael Lives in Web Site Michael Lives in Web Site Michael Lives in Web Site Michael Lives in Web Site Person Bern basis06 AG Person Bern basis06 AG Person Bern basis06 AG Person Bern basis06 AG Person Bern basis06 AG City Company City Company City Company City Company City Company Publisher of Publisher of Publisher of Publisher of Publisher of Fan of Fan of Fan of Fan of Fan of Subscriber to Lives in Subscriber to Lives in Subscriber to Lives in Subscriber to Lives in Subscriber to Lives in Employee of Employee of Employee of Employee of Employee of Susanne Susanne Susanne Susanne Susanne Fan of Anna Person Fan of Anna Person Fan of Anna Person Fan of Anna Person Fan of Anna Person David.ch Person Friend of David.ch Person Friend of David.ch Person Friend of David.ch Person Friend of David.ch Person Friend of RSS Feed Züri West RSS Feed Züri West RSS Feed Züri West RSS Feed Züri West RSS Feed Züri West Band Likes Band Likes Band Likes Band Likes Band Likes Depiction of Depiction of Depiction of Depiction of Depiction of Married to Married to Married to Married to Married to Matrix Member Matrix Member Matrix Member Matrix Member Matrix Member Movie of Movie of Movie of Movie of Movie of 123.JPG 123.JPG 123.JPG 123.JPG 123.JPG David.ch Robert Photo David.ch Robert Photo David.ch Robert Photo David.ch Robert Photo David.ch Robert Photo Weblog Person Depiction of Weblog Person Depiction of Weblog Person Depiction of Weblog Person Depiction of Weblog Person Depiction of Likes Likes Likes Likes Likes Member of Member of Member of Member of Member of Author of Author of Author of Author of Author of David ch/open David ch/open David ch/open David ch/open David ch/open Person Group Person Group Person Group Person Group Person Group Member of Member of Member of Member of Member of basis06.ch basis06.ch basis06.ch basis06.ch basis06.ch Michael Lives in Web Site Michael Lives in Web Site Michael Lives in Web Site Michael Lives in Web Site Michael Lives in Web Site Person Bern basis06 AG Person Bern basis06 AG Person Bern basis06 AG Person Bern basis06 AG Person Bern basis06 AG City Company City Company City Company City Company City Company Publisher of Publisher of Publisher of Publisher of Publisher of Fan of Fan of Fan of Fan of Fan of Subscriber to Lives in Subscriber to Lives in Subscriber to Lives in Subscriber to Lives in Subscriber to Lives in Employee of Employee of Employee of Employee of Employee of Susanne Susanne Susanne Susanne Susanne Fan of Anna Person Fan of Anna Person Fan of Anna Person Fan of Anna Person Fan of Anna Person David.ch Person Friend of David.ch Person Friend of David.ch Person Friend of David.ch Person Friend of David.ch Person Friend of RSS Feed Züri West RSS Feed Züri West RSS Feed Züri West RSS Feed Züri West RSS Feed Züri West Band Likes Band Likes Band Likes Band Likes Band Likes Depiction of Depiction of Depiction of Depiction of Depiction of Married to Married to Married to Married to Married to Matrix Member Matrix Member Matrix Member Matrix Member Matrix Member Movie of Movie of Movie of Movie of Movie of 123.JPG 123.JPG 123.JPG 123.JPG 123.JPG David.ch Robert Photo David.ch Robert Photo David.ch Robert Photo David.ch Robert Photo David.ch Robert Photo Weblog Person Depiction of Weblog Person Depiction of Weblog Person Depiction of Weblog Person Depiction of Weblog Person Depiction of Likes Likes Likes Likes Likes Member of Member of Member of Member of Member of Author of Author of Author of Author of Author of David ch/open David ch/open David ch/open David ch/open David ch/open Person Group Person Group Person Group Person Group Person Group Member of Member of Member of Member of Member of basis06.ch basis06.ch basis06.ch basis06.ch basis06.ch Michael Lives in Web Site Michael Lives in Web Site Michael Lives in Web Site Michael Lives in Web Site Michael Lives in Web Site Person Bern basis06 AG Person Bern basis06 AG Person Bern basis06 AG Person Bern basis06 AG Person Bern basis06 AG City Company City Company City Company City Company City Company Publisher of Publisher of Publisher of Publisher of Publisher of Fan of Fan of Fan of Fan of Fan of Subscriber to Lives in Subscriber to Lives in Subscriber to Lives in Subscriber to Lives in Subscriber to Lives in Employee of Employee of Employee of Employee of Employee of Susanne Susanne Susanne Susanne Susanne Fan of Anna Person Fan of Anna Person Fan of Anna Person Fan of Anna Person Fan of Anna Person David.ch Person Friend of David.ch Person Friend of David.ch Person Friend of David.ch Person Friend of David.ch Person Friend of RSS Feed Züri West RSS Feed Züri West RSS Feed Züri West RSS Feed Züri West RSS Feed Züri West Band Likes Band Likes Band Likes Band Likes Band Likes Depiction of Depiction of Depiction of Depiction of Depiction of Married to Married to Married to Married to Married to Matrix Member Matrix Member Matrix Member Matrix Member Matrix Member Movie of Movie of Movie of Movie of Movie of 123.JPG 123.JPG 123.JPG 123.JPG 123.JPG David.ch Robert Photo David.ch Robert Photo David.ch Robert Photo David.ch Robert Photo David.ch Robert Photo Weblog Person Depiction of Weblog Person Depiction of Weblog Person Depiction of Weblog Person Depiction of Weblog Person Depiction of Likes Likes Likes Likes Likes Member of Member of Member of Member of Member of Author of Author of Author of Author of Author of David ch/open David ch/open David ch/open David ch/open David ch/open Person Group Person Group Person Group Person Group Person Group Member of Member of Member of Member of Member of basis06.ch basis06.ch basis06.ch basis06.ch basis06.ch Michael Lives in Web Site Michael Lives in Web Site Michael Lives in Web Site Michael Lives in Web Site Michael Lives in Web Site Person Bern basis06 AG Person Bern basis06 AG Person Bern basis06 AG Person Bern basis06 AG Person Bern basis06 AG City Company City Company City Company City Company City Company Publisher of Publisher of Publisher of Publisher of Publisher of Fan of Fan of Fan of Fan of Fan of Subscriber to Lives in Subscriber to Lives in Subscriber to Lives in Subscriber to Lives in Subscriber to Lives in Employee of Employee of Employee of Employee of Employee of Susanne Susanne Susanne Susanne Susanne Fan of Anna Person Fan of Anna Person Fan of Anna Person Fan of Anna Person Fan of Anna Person David.ch Person Friend of David.ch Person Friend of David.ch Person Friend of David.ch Person Friend of David.ch Person Friend of RSS Feed Züri West RSS Feed Züri West RSS Feed Züri West RSS Feed Züri West RSS Feed Züri West Band Likes Band Likes Band Likes Band Likes Band Likes Depiction of Depiction of Depiction of Depiction of Depiction of Married to Married to Married to Married to Married to Matrix Member Matrix Member Matrix Member Matrix Member Matrix Member Movie of Movie of Movie of Movie of Movie of 123.JPG 123.JPG 123.JPG 123.JPG 123.JPG David.ch Robert Photo David.ch Robert Photo David.ch Robert Photo David.ch Robert Photo David.ch Robert Photo Weblog Person Depiction of Weblog Person Depiction of Weblog Person Depiction of Weblog Person Depiction of Weblog Person Depiction of Likes Likes Likes Likes Likes Member of Member of Member of Member of Member of Author of Author of Author of Author of Author of David ch/open David ch/open David ch/open David ch/open David ch/open Person Group Person Group Person Group Person Group Person Group Member of Member of Member of Member of Member of basis06.ch basis06.ch basis06.ch basis06.ch basis06.ch Michael Lives in Web Site Michael Lives in Web Site Michael Lives in Web Site Michael Lives in Web Site Michael Lives in Web Site Person Bern basis06 AG Person Bern basis06 AG Person Bern basis06 AG Person Bern basis06 AG Person Bern basis06 AG City Company City Company City Company City Company City Company Publisher of Publisher of Publisher of Publisher of Publisher of Fan of Fan of Fan of Fan of Fan of Subscriber to Lives in Subscriber to Lives in Subscriber to Lives in Subscriber to Lives in Subscriber to Lives in Employee of Employee of Employee of Employee of Employee of Susanne Susanne Susanne Susanne Susanne Fan of Anna Person Fan of Anna Person Fan of Anna Person Fan of Anna Person Fan of Anna Person David.ch Person Friend of David.ch Person Friend of David.ch Person Friend of David.ch Person Friend of David.ch Person Friend of RSS Feed Züri West RSS Feed Züri West RSS Feed Züri West RSS Feed Züri West RSS Feed Züri West Band Likes Band Likes Band Likes Band Likes Band Likes Depiction of Depiction of Depiction of Depiction of Depiction of Married to Married to Married to Married to Married to Matrix Member Matrix Member Matrix Member Matrix Member Matrix Member Movie of Movie of Movie of Movie of Movie of 123.JPG 123.JPG 123.JPG 123.JPG 123.JPG David.ch Robert Photo David.ch Robert Photo David.ch Robert Photo David.ch Robert Photo David.ch Robert Photo Weblog Person Depiction of Weblog Person Depiction of Weblog Person Depiction of Weblog Person Depiction of Weblog Person Depiction of Likes Likes Likes Likes Likes Member of Member of Member of Member of Member of Author of Author of Author of Author of Author of David ch/open David ch/open David ch/open David ch/open David ch/open Person Group Person Group Person Group Person Group Person Group Member of Member of Member of Member of Member of 12
  13. 13. Das Web IST die Datenbank basis06.ch Michael Lives in Web Site Person Bern basis06 AG City Company Publisher of Fan of Subscriber to Lives in Employee of Susanne Fan of Anna Person David.ch Person Friend of RSS Feed Züri West Band Likes Depiction of Married to Source of Matrix Member Movie of 123.JPG David.ch Robert Photo Weblog Person Depiction of Likes Member of Author of David ch/open Person Group Member of Quelle: Radar Networks 13
  14. 14. Anzeige für Menschen und Maschinen 14
  15. 15. Linking & Integration DBPedia Mobile DBPedia Query Quelle: Richard Cyganiak 15
  16. 16. Guided Navigation 16
  17. 17. Auswirkung auf das E-Business • Mehr Transparenz im Markt denn je • Potential in Nischen • Differenzierung notwendig! • "Intelligentes" E-Business 17
  18. 18. Mehrwert für mein Geschäft? • Daten einmal publizieren und zielgruppengerecht in Portalen, Anwendungen und Suchmaschinen auffinden - Weniger Streuverluste und Ausgaben - Mehr Besucher und Transaktionen - Besseres Ranking bei konventionellen Suchmaschinen - Vermarktung von Nischenangeboten - Differenzierungsmöglichkeit - Kooperationen • Achtung: Mittelfristige Effekte! 18
  19. 19. Web 3.0 = Web 2.0 + ... • Semantic Web (“Database”) • Intelligente Portale und Applikationen • Überall und immer erreichbar • Offene Standards und Technologien 19
  20. 20. Tipps • Tipp 1: Geschäftsmodell prüfen • Tipp 2: Marketing muss zum Daten Experten werden • Tipp 3: RDF ist die “Geschäftssprache“ der Zukunft 20
  21. 21. Wie werde ich Semantic Web kompatibel? Portale basis06.ch Michael Lives in Web Site Person Bern basis06 AG City Company Publisher of Fan of Subscriber to Lives in Employee of Susanne Fan of Anna Person David.ch Person Friend of RSS Feed Züri West Band Likes Depiction of Married to Source of Matrix Member Movie of 123.JPG David.ch Robert Photo Weblog Person Depiction of Likes Member of Author of David ch/open Person Group Member of Applikationen 21
  22. 22. Offene Punkte? Kritik? • Pragmatischer Ansatz - Open Data nicht AI • Applikationen & Content - Fehlende Verbreitung (Netzwerk Effekt) - Noch zu schwieriges Handling • Technologie - Unstrukturierte Daten - Performance und Skalierbarkeit • Nutzen für das Geschäft 22
  23. 23. Fragen? Herzlichen Dank für Ihre Aufmerksamkeit! Reto Trinkler reto.trinkler@basis06.com +41 31 388 20 32 23

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