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8Seconds Dramatically Increases Email Conversion
8Seconds Dramatically Increases Email Conversion
8Seconds Dramatically Increases Email Conversion
8Seconds Dramatically Increases Email Conversion
8Seconds Dramatically Increases Email Conversion
8Seconds Dramatically Increases Email Conversion
8Seconds Dramatically Increases Email Conversion
8Seconds Dramatically Increases Email Conversion
8Seconds Dramatically Increases Email Conversion
8Seconds Dramatically Increases Email Conversion
8Seconds Dramatically Increases Email Conversion
8Seconds Dramatically Increases Email Conversion
8Seconds Dramatically Increases Email Conversion
8Seconds Dramatically Increases Email Conversion
8Seconds Dramatically Increases Email Conversion
8Seconds Dramatically Increases Email Conversion
8Seconds Dramatically Increases Email Conversion
8Seconds Dramatically Increases Email Conversion
8Seconds Dramatically Increases Email Conversion
8Seconds Dramatically Increases Email Conversion
8Seconds Dramatically Increases Email Conversion
8Seconds Dramatically Increases Email Conversion
8Seconds Dramatically Increases Email Conversion
8Seconds Dramatically Increases Email Conversion
8Seconds Dramatically Increases Email Conversion
8Seconds Dramatically Increases Email Conversion
8Seconds Dramatically Increases Email Conversion
8Seconds Dramatically Increases Email Conversion
8Seconds Dramatically Increases Email Conversion
8Seconds Dramatically Increases Email Conversion
8Seconds Dramatically Increases Email Conversion
8Seconds Dramatically Increases Email Conversion
8Seconds Dramatically Increases Email Conversion
8Seconds Dramatically Increases Email Conversion
8Seconds Dramatically Increases Email Conversion
8Seconds Dramatically Increases Email Conversion
8Seconds Dramatically Increases Email Conversion
8Seconds Dramatically Increases Email Conversion
8Seconds Dramatically Increases Email Conversion
8Seconds Dramatically Increases Email Conversion
8Seconds Dramatically Increases Email Conversion
8Seconds Dramatically Increases Email Conversion
8Seconds Dramatically Increases Email Conversion
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8Seconds Dramatically Increases Email Conversion

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8Seconds develops and markets Email Optimizer, a SaaS solution used for real-time creative content optimization. With customers worldwide, 8Seconds’ proven technology helps its clients dramatically …

8Seconds develops and markets Email Optimizer, a SaaS solution used for real-time creative content optimization. With customers worldwide, 8Seconds’ proven technology helps its clients dramatically increase their email conversions. With its innovative technology now adopted by ESPs, enterprise clients and agencies, 8Seconds aims at becoming the global technology leader in automated real time creative content optimization for cross-channel application.

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  • 8Seconds Email Optimizer
    Optimizes in real time the content and presentation of your email campaigns and newsletters based on your customer’s preferences. 8Seconds Email Optimizer shows different images to different customers and measures statistically and in real time which image is the most successful in terms of conversion. 8Seconds Optimizer automatically shows this image to the next customers.
    How does 8Seconds Optimizer work?
    Define your variables (such as pictures, call to actions, banners).
    We give you a snippet of code to copy & paste into your html email or website.
    Our server analyses the click-through behavior of the customers who open the email or website.
    When the 8Seconds server has enough information from the first customers, it determines the winner.
    The winning combination is automatically and instantly shown to all next customers.
  • Optimization Setting:
    When the email campaign is optimized by 8Seconds Optimizer, the html code will be slightly modified. The code will refer to the 8Seconds Optimizer server. The 8Seconds Optimizer server redirects immediately to the different images which are located on the server of the sender.
    Example of modification html code:
    <a href="http://optimizer.8seconds.be/public/tntrack.php?xm=582&eid=tne8qv6&uid=%%$ES02269A%%"><img border="0"
    src="http://optimizer.8seconds.be/public/tntrack.php?xm=376&eid=tne8qv6&uid=%%$ES02269A%%" /></a>

  • On the other hand, with 8Seconds’ ABn using automated Multivariate testing you end up generating so many versions that the spread of performance between the lowest and the highest performing email versions is much wider, most of the time resulting much higher conversion rates.
  • Why only 3% do MVT? The pain: until now it was expensive and time-consuming. Cost €1000 per email version. With the template approach of 8Seconds now it’s much easier and cheaper.
  • 8Seconds Email Optimizer
    Optimizes in real time the content and presentation of your email campaigns and newsletters based on your customer’s preferences. 8Seconds Email Optimizer shows different images to different customers and measures statistically and in real time which image is the most successful in terms of conversion. 8Seconds Optimizer automatically shows this image to the next customers.
    How does 8Seconds Optimizer work?
    Define your variables (such as pictures, call to actions, banners).
    We give you a snippet of code to copy & paste into your html email or website.
    Our server analyses the click-through behavior of the customers who open the email or website.
    When the 8Seconds server has enough information from the first customers, it determines the winner.
    The winning combination is automatically and instantly shown to all next customers.
  • Emma – award -
  • Bol.com – technische info weggelaten, eenvoud, 1 zin (creatie snel gewijzigd). Doe eens iets anders,
  • Transcript

    • 1. 8Seconds bvba Corda Campus Hasselt Kempische Steenweg 293/6 3500 Hasselt, Belgium Automated Real-Time Creative Content Optimization &#xA9;All rights reserved 8seconds.net Basile Fattal Global VP Sales and Marketing basile.fattal@8seconds.net www.8seconds.net
    • 2. 3% CTR 1. 8seconds automatically generates multiple email versions to send to a portion of the audience 2. The winning version is automatically selected based on clicks 3. The winning version is then automatically &#x2018;sent&#x2019; to the rest of the audience The old way 5% CTR 3% CTR 8% CTR The 8Seconds way In real time! &#xA9;All rights reserved 8seconds.net Automated real-time email optimization
    • 3. Automated Real-time Multivariate testing based on click-through behavior Automated real-time email optimization &#xA9;All rights reserved 8seconds.net Which content will maximize conversions? Best content automatically displayed to the rest of the audience. Automated real-time testing on a portion of the audience.
    • 4. How does 8Seconds Optimizer work? HTML code refers to 8Seconds server, which holds the images &#xA9;All rights reserved 8seconds.net
    • 5. How does it work? 1 HTML = 36 email versions
    • 6. A/B vs. A/B/n testing 5% Click here Click here 7%A/B 2% Click here More info Learn more Learn more Learn more More info More info Click here Click here Click here More info Learn more Learn more Learn more 20% More info More info Click here Click here A/B/n &#x2022; AB testing: small differences CTRs &#x2022; ABn testing: large differences between CTRs &#x2022; ABn testing is AB testing on steroids!
    • 7. Real-time dashboard Standard auto-decision-making setting makes the choice with the least waste of contact data when a quantitatively significant result is achieved. Note: view animated graph in PowerPoint slide show mode &#xA9;All rights reserved 8seconds.net
    • 8. Winner identified within hours &#xA9;All rights reserved 8seconds.net
    • 9. Reporting dashboard &#xA9;All rights reserved 8seconds.net Tested on 3,000 Sent to 143,988 Gain of 4,098 clicks over the losing version!
    • 10. 8Seconds Optimizer
    • 11. 8Seconds SaaS platform &#xA9;All rights reserved 8seconds.net
    • 12. Step 1: enter campaign data Enter: 1) Variable image names: Header, CTA, etc. 2) Image location 3) Image URL &#xA9;All rights reserved 8seconds.net CTA Click start
    • 13. Step 2: replace HREF code in email with 8Seconds HREF code 8Seconds Optimizer: &lt;a href="https://optimizer.8seconds.net/xxxCODExxx"&gt; &#xA9;All rights reserved 8seconds.net HTML Email &lt;a href="https://optimizer. 8seconds.net/xxxCODExxx"&gt; &lt;a href="https://optimizer. 8seconds.net/xxxCODExxx"&gt;
    • 14. Step 3: send your campaign as usual Email Marketing Tool Delivers HTML Delivers images
    • 15. Why do multivariate testing?
    • 16. Don&#x2019;t rely on gut feeling, use data! &#xA9;All rights reserved 8seconds.net Gut feeling Data! Data! Data! Data! Data!
    • 17. Optimization with real-time multivariate testing 300% How to optimize email 2%Time testing 15%Segmentation 25%Subject line testing* (Possible with 8Seconds with ESP integration) Personalization 20% From name and email address 2% Use of responsive template 5% Improvements in Click Rates
    • 18. Widen the bottom of your funnel Increasing your conversions is easier than increasing the size of your database. &#xA9;All rights reserved 8seconds.net
    • 19. Minimal waste of data By using 8Second&#x2019;s proprietary quantitative algorithm, winning content combinations are identified quickly, as early as possible, with minimal waste of contact data. This means that it is possible to identify a winning email with very small audiences. A Optimized A B C Higher conversions A Optimized A B C Lower conversions Waste Waste Test Audience Test Audience
    • 20. Sherpa: MVT testing 92% &#xF0E0;Significant results &#xA9;All rights reserved 8seconds.net
    • 21. Sherpa: only 3% do MVT testing &#xA9;All rights reserved 8seconds.net
    • 22. Your secret weapon! &#xA9;All rights reserved 8seconds.net
    • 23. Clients and Partners
    • 24. Telecom Travel Energy Fashion Finance Media Print E-Tail Retail Other 8Seconds clients &#xA9;All rights reserved 8seconds.net
    • 25. 8Seconds partners &#xA9;All rights reserved 8seconds.net ESP&#x2019;s DM Agencies Digital Agencies
    • 26. Cases
    • 27. 500% gain from CTA buttons copy testing Winner found after only 287 unique views Gain: + 498 % &#xA9;All rights reserved 8seconds.net Discover your My25 subscription &gt; 25.58% Discover your subscription &gt; 16.28% Discover your offer &gt; 15.00% I activate my subscription &gt; 5.13% I activate it now &gt; 7.50% I switch! &gt; 9.76% More information &gt; 12.20%
    • 28. 280% gain from CTA text + color testing &#xA9;All rights reserved 8seconds.net 62% 22% 4 different colors 10 different button texts
    • 29. 29% gain from 1 image + 3 different copy Gain: + 29 % &#xA9;All rights reserved 8seconds.net
    • 30. Case: Philips Sonicare 7 headers x 6 CTA buttons = 42 different emails &#xA9;All rights reserved 8seconds.net
    • 31. 1 2 3 4 5 Winner click rate 16.5%Loser click rate 3.5% Guess which is the winner? 470% increase
    • 32. Winning email creative used on website &#xA9;All rights reserved 8seconds.net
    • 33. +1200% Sales Old email Optimized email 0.15% conversion 1.9% conversion 1200% sales conversion increase &#xA9;All rights reserved 8seconds.net
    • 34. 1000% increase 36 email versions tested 40K reviews generated within a week &#xA9;All rights reserved 8seconds.net
    • 35. Winner 22.2% Loser 10.6% Old Email Optimized Email Sales conversion rate 0.09% 1.80% 209% increase &#xA9;All rights reserved 8seconds.net
    • 36. 9.12% 6.38% 5.15% 4.86% 3.03% 5.56% 5.25% 3.20% 2.91% 1.74% 7.97% 5.67% 5.35% 5.33% 2.66% 307% increase. Don&#x2019;t stop testing!
    • 37. Optimizing Content Cross-Channel
    • 38. Optimizing content cross-channel Email Online Advertising Websites and Landing pages Mobile ATL, Print, POS Coupons &#xA9;All rights reserved 8seconds.net
    • 39. Segmentation
    • 40. Integrated mobile optimization Best winner identified by device type: Mobile vs. PC device Explorer Firefox Chrome Safari Opera Android iPhone Blackberry Nokia Tablets Palm &#xA9;All rights reserved 8seconds.net
    • 41. Different devices, different results Desktop winning banner Mobile winning banner
    • 42. Optimize by any segmentation Gender Age Geography Mobile vs. Desktop Or any segmentation available in the database Simply include the segment in the code generated by the 8Seconds Optimizer and 8Seconds will optimize by segment [gender], [location], ... CTA CTA &#xA9;All rights reserved 8seconds.net
    • 43. Contact 8Seconds www.8seconds.net Optimizer@8seconds.net

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