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Twitter - Twitter on Events - TED - TedXAthens

Twitter - Twitter on Events - TED - TedXAthens



What is Twitter?

What is Twitter?
How is Twitter useful on events?
How does TED use Twitter?
How does TedXAthens use Twitter?



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Twitter - Twitter on Events - TED - TedXAthens Twitter - Twitter on Events - TED - TedXAthens Presentation Transcript

  • Panteion University of AthensDepartment of Communication,Media and CultureAdvertising and Public Relations Lab 1
  • Social Mediaand Entrepreneurship class 2
  • TwitterTwitter for businessEvents 3
  • What is Twitter?Twitter is a microbloging service.225.000.000 people on Twitter.100.000.000 active users250.000.000 tweets per day18.000.000 followers of Lady Gagatill Dec 201120.729.659 followers todayFavorite hashtag of 2011  #egypt 4
  • Twitter is a service for friends,family, and co-workersto communicateand stay connectedthrough the exchange of quick,frequent answersto one simple question:What are you doing? 5
  • Receive information,news and much morefrom colleagues, friends,celebrities, politicians aswell as companiesand services.Share your own news,links, or even ask questions. 6
  • Twitter is usedby both individualsand companiesfor marketingand promotion purposes.It is increasingly beingused by employeesin the workplaceas a business tool. 7
  • Nowadays peopleprefer to connectwith other peoplerather than witha corporate brand.Whether you area company or individual,branding is a wayto make yourself memorable. 8
  • Twitter for EventsThe TED example 9
  • TED (Technology, Entertainment and Design)is a global set of conferencesowned by the privatenon-profit Sapling Foundation,formed to disseminate"ideas worth spreading.“The events are now heldin Long Beach and Palm Springs in the U.S.and in Europe and Asia,offering live streaming of the talks. 10
  • They address an increasinglywide range of topicswithin the researchand practice of science and culture.The speakers are givena maximum of 18 minutesto present their ideasin the most innovativeand engaging ways they can. 11
  • Why TED?Ted is highly connected to twitter.Ted-sters believe in newtechnologies andtheir impact on people.Twitter is their best wayfor them to connect totheir followers/fans,to inform themand to communicate with them. 12
  • @tedtalks 13
  • @TEDNews 14
  • @ted_com 15
  • @TEDchris 16
  • Main goals:Inform about Ted Events.Support new technologies.Tweet about new ideas.Promote the TED brand.Share links.Live via the RT’s of the followers.Help IdeasWorthSpreading 17
  • Every TED event usesit’s own Twitter page before,during and after the annual event.Followers are informedabout the eventand the speakers,they make their questionsand they tweet to the speakers.Speakers spread their ideas. 18
  • As a result :More and more peopleare informed about TED.More and more countriesapply to organize theirown TEDX event.More and more peopletweet about it andwant to participate. 19
  • How do theyconnect totheir followers? 20
  • What aboutTedXAthens 2011? 21
  • • It is an IndependentlyOrganized TED Event• It has a 2 member teamworking on Twitter daily.• They reply in every question.• They tweet aboutideasworthspreading.• They provide informationabout upcoming events.• Share valuable technological tips. 22
  • Twitter analysis• 751 new followers duringthe week of the event• 9323 mentions• 9256 tweets• 2177 unique users whomade at least one mention• 15.048.613 tweets’highest impressions• 9% of all Greek tweetsat the day of the event 23
  • TedXAthenspageon Twitter 24
  • Links• http://www.slideshare.net/janehart/twitter-workshop-1604109• http://www.slideshare.net/haewoon/what-is-twitter-a-social-netwo• http://www.mediagate.gr/Internet/item/14145-To-Internet-kai-ta-s• http://en.wikipedia.org/wiki/TED_(conference)• http://blog.tedxathens.com/• http://blog.tedxathens.com/tedx-athens-2011-social-media-video-in• https://twitter.com/#!/tedxathens 25
  • Mouskas Vasileios-Ioannis @th_stroumfisameEfthimiou Lydia @LydiaEfthimiouGkrimopoulou Koralia-Aikaterinh @koralliaGrimPapageorgiou Sotiria @PsotiaGlarou Vasiliki @lilseagalMylona Christina-Nina @xristinamylonaAnastasia Kourou @Natakii 26
  • Giannakeas GeorgeDoxaras IoannisSiligardakis NektariosTsene Lida – coordinatorTsakarestou Betty – professor 27