Gamification - Gamification in Sports - Nike – Adidas


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What is Gamification?
How does it work in sports?
How does Nike use it?
How does Adidas use it?

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Gamification - Gamification in Sports - Nike – Adidas

  1. 1. Panteion University of AthensDepartment of Communication,Media and CultureAdvertising and Public Relations Lab 1
  2. 2. Social Mediaand Entrepreneurship class 2
  3. 3. What is Gamification?It is the concept of applyinggame-design thinkingto non-game applicationsto make them more fun and engaging. 3
  4. 4. More about GamificationIf you want to get peopleto do something thatthey might no do otherwise,make it a social game.Because games are fun. 4
  5. 5. and moreGamification is not equal togames. It is the applicationof gaming concepts tonon-game experiences inorder to drive desiredbehavior from an audience. 5
  6. 6. How to achieve success in Gamification?Have an objective.Start with real businessgoals.Engineer a path toyour goals.Identify the behaviorsyou want to elicit and thenyou choose tactics. 6
  7. 7. Rewards, rewards.Incentives mustmean something.Take a holistic view.Look at the big picture,especially if you’reapplying gamificationprinciples to a product.Make it fun. 7
  8. 8. About GamesGames addict usday by daymore and morein their world.Many gamers bringinto their real liveselements of the gamesthey play. 8
  9. 9. The game’s AdvantagesWay of education.Entertainment with learning.Gaining money.Exercise of imagination.Creativity.Taking ownership.Creating a word like we want. 9
  10. 10. Feeling of success.Consistency.Undertaking initiatives.Creative thinking.Interactivity.Respect.Cooperation.Leadership. 10
  11. 11. The game’s DisadvantagesAddiction.Fear.Nervousness.Obsessions or fantasies.Trembling,Insomnia.Nightmares.Isolation - antisocial behavior.Vision problems. 11
  12. 12. How is Gamification effective in sportsvia :Organization and discipline.Promotion and shareon social networking sites.Constant improvementand renewal of options.Applying various rewardschedules. 12
  13. 13. and via :Mobile phone applicationsthrough which you gain pointsand bonuses.Game dynamics applications.Opportunity for costumers toexchange views.Opportunity to discovernew products not yet released .Awards and competitions. 13
  14. 14. Gamification and NikeNike + Basketball• shoes with 4 pressure sensors,• accelerometerHow does it work?• counting steps• tracking the distance• counting the height of the jumps 14
  15. 15. What is the mechanism to make it effective?Motive to enhancePerformance.Competition.Community.Recognition. 15
  16. 16. Nike + Fuelband• wrist activity logHow does it work?• using acceleration to recordactivities throughthe movement of the wrist.• monitoring and measuringthe movement of the body• by 4 measurements available(time, calories, steps, Nike Fuel)• new measurement unit of Nike Fuel 16
  17. 17. What is the mechanism to make it effective?same as Nike + Basketballand also:Goal.Scaling. 17
  18. 18. Gamification and asddAdidas miCoach Football – miCoach RunningHow does it work? ​• speed sensor miCoach Speed Cell• measuring average speed,highest speed,number of steps,distance,number of sprints,stride rate 18
  19. 19. and• Uploading data tothe• Design an individualizedcoaching program.• Share on social networking sites.• Digital design datain micoach World Champion.• MiCoach for android. 19
  20. 20. What is the mechanism to make it effective?Achievement.Community.Organization.Discipline.Improve capabilities.Objective.Competition.New identity. 20
  21. 21. Links:•••••••• 21
  22. 22. •••••••••• 22
  23. 23. Mouskas Vasileios-Ioannis @th_stroumfisameEfthimiou Lydia @LydiaEfthimiouGkrimopoulou Koralia-Aikaterinh @koralliaGrimPapageorgiou Sotiria @PsotiaGlarou Vasiliki @lilseagalMylona Christina-Nina @xristinamylonaAnastasia Kourou @Natakii 23
  24. 24. Giannakeas GeorgeDoxaras IoannisSiligardakis NektariosTsene Lida – coordinatorTsakarestou Betty – professor 24