0
Do’s and don’ts: how to
make your social game
successful
Bastian Hofmann
VZnet Netzwerke Ltd.
VZnet Netzwerke Ltd. - Frida...
VZnet Netzwerke Ltd. - Friday, November 5, 2010
#1
Do use a successful
social network!
VZnet Netzwerke Ltd. - Friday, November 5, 2010
VZ-Networks
VZnet Netzwerke Ltd. - Friday, November 5, 2010
VZnet Netzwerke Ltd. - Friday, November 5, 2010
Apps and Games @VZnet
33 Mio. Installs
1,8 Mio. DAU
5,5 Mio. MAU
VZnet Netzwerke Ltd. - Friday, November 5, 2010
VZ-Apps compared to other gaming
sites
  Daily Unique Visitors (Mio) Time ...
VZnet Netzwerke Ltd. - Friday, November 5, 2010
Top Developers at VZnet
Beijing ELEX4.6 Mio.
Plinga2.08 Mio.
i-Jet Media1....
VZnet Netzwerke Ltd. - Friday, November 5, 2010
#2
Don’t use a
proprietary
interface!
VZnet Netzwerke Ltd. - Friday, November 5, 2010
VZnet Netzwerke Ltd. - Friday, November 5, 2010
VZnet Netzwerke Ltd. - Friday, November 5, 2010
OpenSocial Reach
VZnet Netzwerke Ltd. - Friday, November 5, 2010
OpenSocial Europe Event
06.12. - 07.12.
Utrecht (NL)
http://blog.opensocia...
VZnet Netzwerke Ltd. - Friday, November 5, 2010
#3
Don’t develop a
casual or hardcore
game!
VZnet Netzwerke Ltd. - Friday, November 5, 2010
What is a Social Game?
0
13
25
38
50
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14
Se...
VZnet Netzwerke Ltd. - Friday, November 5, 2010
Bad example: Devil Fight
(GameGenetics)
VZnet Netzwerke Ltd. - Friday, November 5, 2010
Good Example: Dorfleben
(HalfQuest)
VZnet Netzwerke Ltd. - Friday, November 5, 2010
#4
Allow social
interactions
VZnet Netzwerke Ltd. - Friday, November 5, 2010
Example: Frohe Ernte (Elex)
VZnet Netzwerke Ltd. - Friday, November 5, 2010
#5
Use Cross
Promotion between
your apps.
VZnet Netzwerke Ltd. - Friday, November 5, 2010
Example: Cafe time (Elex)
Started cross promotion
VZnet Netzwerke Ltd. - Friday, November 5, 2010
#6
Don’t use a fantasy
name!
VZnet Netzwerke Ltd. - Friday, November 5, 2010
Case Study: Bola
Renamed to „soccer manager“
VZnet Netzwerke Ltd. - Friday, November 5, 2010
DEMO
VZnet Netzwerke Ltd. - Friday, November 5, 2010
#7
Extend your reach
and use mobile
devices!
VZnet Netzwerke Ltd. - Friday, November 5, 2010
25
VZnet Netzwerke Ltd. - Friday, November 5, 2010
26
VZnet Netzwerke Ltd. - Friday, November 5, 2010
Mobile Apps & Games on VZnet
VZnet Netzwerke Ltd. - Friday, November 5, 2010
Thank you
http://twitter.com/BastianHofmann
http://studivz.net/bastian
htt...
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How to make your social games successfull

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Transcript of "How to make your social games successfull"

  1. 1. Do’s and don’ts: how to make your social game successful Bastian Hofmann VZnet Netzwerke Ltd. VZnet Netzwerke Ltd. - Friday, November 5, 2010
  2. 2. VZnet Netzwerke Ltd. - Friday, November 5, 2010 #1 Do use a successful social network!
  3. 3. VZnet Netzwerke Ltd. - Friday, November 5, 2010 VZ-Networks
  4. 4. VZnet Netzwerke Ltd. - Friday, November 5, 2010
  5. 5. VZnet Netzwerke Ltd. - Friday, November 5, 2010 Apps and Games @VZnet 33 Mio. Installs 1,8 Mio. DAU 5,5 Mio. MAU
  6. 6. VZnet Netzwerke Ltd. - Friday, November 5, 2010 VZ-Apps compared to other gaming sites   Daily Unique Visitors (Mio) Time on Site (min) VZ-Apps 1,80 10:50 jetztspielen.de 1,30 13:50 gameduell 1,10 20:00 Spieletipps.de 1,00 09:00 king.com 1,00 28:00 BigPoint 1,00 05:40 1001spiele.de 0,46 20:00 spielkarussel 0,43 14:40 gamesload 0,29 04:30 fettspielen 0,24 14:20 spielen.de 0,18 12:30 Yahoo! Spiele 0,16 04:30 spiele-zone.de 0,12 12:00 sevengames 0,11 05:50 Google! Adplanner, Feb 2010
  7. 7. VZnet Netzwerke Ltd. - Friday, November 5, 2010 Top Developers at VZnet Beijing ELEX4.6 Mio. Plinga2.08 Mio. i-Jet Media1.33 Mio. Wooga1,28 Mio. Monthly active users within all applications
  8. 8. VZnet Netzwerke Ltd. - Friday, November 5, 2010 #2 Don’t use a proprietary interface!
  9. 9. VZnet Netzwerke Ltd. - Friday, November 5, 2010
  10. 10. VZnet Netzwerke Ltd. - Friday, November 5, 2010
  11. 11. VZnet Netzwerke Ltd. - Friday, November 5, 2010 OpenSocial Reach
  12. 12. VZnet Netzwerke Ltd. - Friday, November 5, 2010 OpenSocial Europe Event 06.12. - 07.12. Utrecht (NL) http://blog.opensocial.org/2010/10/first-european-opensocial-event-in.html
  13. 13. VZnet Netzwerke Ltd. - Friday, November 5, 2010 #3 Don’t develop a casual or hardcore game!
  14. 14. VZnet Netzwerke Ltd. - Friday, November 5, 2010 What is a Social Game? 0 13 25 38 50 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Sessions within a week Lengthofasession Heavy PlayersTenacious Players Moderate Players Frequent Players Casual Games Social Games Core/Hardcore Games (MMO)
  15. 15. VZnet Netzwerke Ltd. - Friday, November 5, 2010 Bad example: Devil Fight (GameGenetics)
  16. 16. VZnet Netzwerke Ltd. - Friday, November 5, 2010 Good Example: Dorfleben (HalfQuest)
  17. 17. VZnet Netzwerke Ltd. - Friday, November 5, 2010 #4 Allow social interactions
  18. 18. VZnet Netzwerke Ltd. - Friday, November 5, 2010 Example: Frohe Ernte (Elex)
  19. 19. VZnet Netzwerke Ltd. - Friday, November 5, 2010 #5 Use Cross Promotion between your apps.
  20. 20. VZnet Netzwerke Ltd. - Friday, November 5, 2010 Example: Cafe time (Elex) Started cross promotion
  21. 21. VZnet Netzwerke Ltd. - Friday, November 5, 2010 #6 Don’t use a fantasy name!
  22. 22. VZnet Netzwerke Ltd. - Friday, November 5, 2010 Case Study: Bola Renamed to „soccer manager“
  23. 23. VZnet Netzwerke Ltd. - Friday, November 5, 2010 DEMO
  24. 24. VZnet Netzwerke Ltd. - Friday, November 5, 2010 #7 Extend your reach and use mobile devices!
  25. 25. VZnet Netzwerke Ltd. - Friday, November 5, 2010 25
  26. 26. VZnet Netzwerke Ltd. - Friday, November 5, 2010 26
  27. 27. VZnet Netzwerke Ltd. - Friday, November 5, 2010 Mobile Apps & Games on VZnet
  28. 28. VZnet Netzwerke Ltd. - Friday, November 5, 2010 Thank you http://twitter.com/BastianHofmann http://studivz.net/bastian http://slideshare.net/bashofmann bhofmann@vz.net http://developer.studivz.net
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