45177952 raja-ppt

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45177952 raja-ppt

  1. 1. MARKETING MANAGEMENT BAJAJ TWO WHEELERS 09501037 RAJA M I MBA AU - T
  2. 2. About The company  The Bajaj Group is amongst the top 10 business houses in India.  It is India's second largest two wheeler manufacturer.  The world's4th largest two- and threewheeler maker larger than TVS Motors and smaller than HONDA.
  3. 3. BACKROUND OF THE COMPANY     Founded in 1926, at the height of India's movement for independence from the British, By Jamnalal Bajaj, founder of the group Kamalnayan Bajaj, then 27, took over the reigns of business in 1942 1945, Bajaj Auto came into existence on November 29, 1945 as M/s Bachraj Trading Corporation Private Limited In 1959, it obtained license from the Government of India to manufacture two- and three-wheelers.
  4. 4. Contd…      In 1970, it rolled out its 100,000th vehicle. In 1977, it managed to produce and sell 100,000 vehicles in a single financial year. In 1985, it started producing at Waluj in Aurangabad. In 1986, it managed to produce and sell 500,000 vehicles in a single financial year. In 1995, it rolled out its ten millionth vehicle and produced and sold 1 million vehicles in a year
  5. 5. Contd…    Its footprint stretches over a wide range of industries, spanning automobiles (two-wheelers and three-wheelers), home appliances, lighting, iron and steel, insurance, travel and finance. and the Bajaj brand is well-known across several countries in Latin America, Africa, Middle East, South and South East Asia. Bajaj aims to up two-wheeler market share to 32%
  6. 6. HIERARCHY Rahul Bajaj - Chairman Madhur Bajaj - VC Rajiv Bajaj - MD Sanjiv Bajaj – ED PRECIDENTS Eric Vas Abraham Joseph Pradeep Shrivastava CEO’S S Sridhar R C Maheshwari Rakesh Sharma C P Tripathi I N H HingoraIni Kevin P D'sa V S Raghavan S Ravikumar K Srinivas Ranjit Gupta J. Sridhar
  7. 7. BAJAJ TEAM     Chairman -Rahul Bajaj Vice Chairman -Madhur Bajaj Managing Director -Rajiv Bajaj Company Secretary & CEO -J Sridhar Management Team (Chairman, VC, MD, ED, CEO, President, VP) Board of Directors (Chairman, VC, MD, ED, Directors) Board of Audit committee (Chairman & Directors) Shareholders’&Investors’ Grievance Committee (chairman & Directors)
  8. 8. GROUP OF COMPANIES                  Bajaj Auto Ltd. Bajaj Holdings & Investment Ltd. Bajaj Finserv Ltd. Bajaj Allianz General Insurance Company Ltd. Bajaj Allianz Life Insurance Co. Ltd Bajaj Financial Solutions Ltd. Bajaj Auto Finance Ltd. Bajaj Allianz Financial Distributors Ltd. Bajaj Auto Holdings Ltd. P T Bajaj Auto Indonesia (PTBAI) Bajaj Auto International Holdings BV Bajaj Electricals Ltd. Hind Lamps Ltd. Bajaj Ventures Ltd. Mukand Ltd. Mukand Engineers Ltd. Mukand International Ltd.                   Bajaj Sevashram Pvt. Ltd. Jamnalal Sons Pvt. Ltd. Rahul Securities Pvt Ltd Shekhar Holdings Pvt Ltd Madhur Securities Pvt Ltd Niraj Holdings Pvt Ltd Shishir Holdings Pvt Ltd Kamalnayan Investments & Trading Pvt Ltd Sanraj Nayan Investments Pvt. Ltd. Hercules Hoists Ltd. Hind Musafir Agency Pvt. Ltd. Bajaj International Pvt. Ltd. Bachhraj Factories Pvt. Ltd. Baroda Industries Pvt. Ltd. Jeevan Ltd. Bachhraj & Co Pvt Ltd The Hindustan Housing Co. Ltd. Hospet Steels Ltd
  9. 9. TWO WHEELERS Discontinued Models Scooters  Bajaj Kristal DTSi Motorcycles  Bajaj Platina 100cc  Bajaj Platina 125 DTS-Si  Bajaj Discover 135 DTS-I  Bajaj Discover 135DTS-Si  Bajaj XCD 125 DTS-Si  Bajaj XCD 135 DTS-Si  Bajaj Pulsar 150 DTSi  Bajaj Pulsar 180 DTSi  Bajaj Pulsar 200 DTSi  Bajaj Pulsar 220 DTS-Fi  Bajaj Pulsar 220 DTSi  Pulsar 135LS  Bajaj Avenger 200 DTS-I  Kawasaki Ninja 250R Upcoming Models  Bajaj Sonic  Bajaj Discover 150  Bajaj XCD 125 sprint                     Bajaj Sunny Bajaj Chetak Bajaj Cub Bajaj Super Bajaj Saffire Bajaj Wave Bajaj Legend Bajaj Bravo Kawasaki Eliminator EL-175 Bajaj Kawasaki Wind 125 Bajaj Kawasaki 4s champion Bajaj Kawasaki KB 100RTZ Bajaj Boxer Bajaj Caliber Bajaj Wind Bajaj CT 100 Bajaj Discover 110cc Bajaj Discover DTS-i 125cc Bajaj Pulsar 200 DTSi Bajaj Pulsar 220 DTS-FI
  10. 10. TIMELINE OF NEW RELEASES              1960-1970 - Vespa 150 - Under the licence of Piaggio of Italy 1971 - three-wheeler goods carrier 1972 - Bajaj Chetak 1976 - Bajaj Super 1977 - Rear engine Autorickshaw 1981 - Bajaj m-50 1986 - Bajaj m-80 1990 - Bajaj Sunny 1991 - Kawasaki 4S Champion 1994 - Bajaj Classic 1995 - Bajaj Super excel 1997 - , Rear Engine Diesel Autorickshaw 1998 - Kawasaki Bajaj Caliber, Bajaj Legend, India's first fourstroke scooter,          2000 - Bajaj Saffire 2001 - Eliminator, Bajaj Pulsar 2003 - , 125, Bajaj Pulsar 2004 - Bajaj CT 100, New Bajaj Chetak 4-stroke with , 2005 - Bajaj Wave, Bajaj Avenger, Bajaj Discover 2006 - Bajaj Platina 2007 - Bajaj Pulsar-200 (Oil Cooled), Bajaj Kristal, Bajaj Pulsar 220 DTS-Fi (Fuel Injection) , XCD 125 DTS-Si 2008 - Bajaj Discover 135 DTS-i sport (Upgrade of existing 135 model) 2009 - Bajaj Pulsar 135(December 9)[5](January) Bajaj XCD 135 cc , Bajaj Pulsar 220 DTS-i
  11. 11. PLANTS  REGISTERED OFFICE – Pune,Maharstra.  Bajaj Auto's has in all three plants, two at Waluj and Chakan in Maharashtra and one plant at Pant Nagar in Uttranchal, western India. Waluj-Bajaj range of motorcycles and threewheelers Chakan-Bajaj range of motorcycles and 3wheelers Pant Nagar-Bajaj range of motorcycles   
  12. 12.           AWARDS Bajaj Pulsar DTS-Fi - Bike of the Year2007CNBC-TV18 Auto car Auto Awards Bajaj Platina 100cc - Bike of the Year2007NDTV Profit Bike India Mr. Rajiv Bajaj - Man of the year 20052005Autocar Professional Mr. Rajiv Bajaj - Automotive Man of the year 2005Bike India & NDTV India Bikemaker of the Year2006-07Overdrive Awards Bike Manufacturer of the Year 2006-07NDTV Profit Bike India In 2006-07, Chakan Plant Super Platinum Award for Manufacturing Excellence by Frost and Sullivan. Jindal Stainless Innovation Award in 2004. BW-NID Design Excellence Award. Bajaj Auto Website(www.bajajauto.com) bagged the Best Digital Media Design Awards - 2004. The Economic times with Avaya Global Connect has instituted the Customers Responsiveness Award - 2005
  13. 13. LATEST NEWS ABOUT THE COMPANY    4-Mar-2009-Bajaj XCD 135 DTS-Si achieves 20,668 units in February 2009 Bajaj Auto acquired 14.51% equity stake in KTM Power Sports AG of Austria, Europe’s second largest sport motorcycle manufacturer for Rs 345 crore Bajaj & Nissan collaboration.
  14. 14. GLOBAL BAJAJ      Bajaj is present in over 50 countries all over the globe Dominant presence in Africa and Latin America with increasing market share every year Market leader in 2-wheelers in Sri Lanka, Bangladesh , Colombia and Central America 772,519 units exported in 2008-09, an increase of over 25% over the previous year Largest exporter of three wheelers in the world: 139,056 units exported in 2008-09 SALES Bajaj November sales zoom 73 percent - 2 Dec 2009 Bajaj two-wheeler sales marginally down - 3 Aug 2009 Bajaj Auto January sales down 31 percent - 2 Feb 2009 Bajaj Auto two-wheeler sales down 33 percent - 1 Jan 2009
  15. 15. DEALER       The company has a network of 498 dealers and over 1,500 authorised service centers and 162 exclusive three-wheeler dealers spread across the country. Around 1,400 rural outlets have been created in towns with population of 25,000 and below. The current dealer network is servicing these outlets. Bajaj is convinced that the real impetus of future two-wheeler growth will come from up-country rural India. Bajaj Auto has defined specialist dealerships for rural markets, called 'Rural Dealerships'. During the year 2005-06, four new rural dealers became operational. Bajaj has identified a segment of customers 'Probikers', who are knowledgeable, appreciative of contemporary technology, they are trendsetters and very choosy about what they ride. Hence, Probikers need to be addressed in a meaningful way that goes beyond the product. Bajaj Auto is in the process of setting up a chain of retail stores across the country exclusively for high-end, performance bikes. These stores are called " Bajaj Probiking". Twenty two such stores have been opened across the India.
  16. 16. Key policies TPM POLICY -The Prime Mover Towards Excellence   Customer focused activities greater customer satisfactions SHE PLLICY - Safety, Occupational Health & Environmental policy
  17. 17. MARKETING STRATEGY  The focus of BAL off late has been on providing the best of the class models at competitive prices. Most of the Bajaj models come loaded with the latest features within the price band acceptable by the market. BAL has been the pioneer in stretching competition into providing latest features in the price segment by updating the low price bikes with the latest features like diskbrakes, anti-skid technology and dual suspension, etc.
  18. 18. LISTED BSE - Code: 500490 NSE - Code: BAJAJAUTO
  19. 19. About Rahul Bajaj         Name:- Rahul bajaj Born: August 19,1950 Occupation:- Chairman of bajaj group Net worth:- US$ 1.1 billion Political career:- Electe to rajya sabha from maharashtra, with congcross party support. Persnal life:- His son rajiv bajaj and sanjiv bajaj are involved in management of his involved in management of his company. He was awarded the padmabhushan in 2001. Under this leadership, the turnover of (3) Under this leadership, the turnover of the bajaj auto the has gone from rs.72 the bajaj auto the has gone from rs.72 million to USD 936 million.
  20. 20. MORE DETAILS E-Mail: customerservice@bajajauto.co.in  call toll free no.:1800 233 2453 REFERENCE  www.bajajauto.com  www.wikipedia.org
  21. 21. THANK YOU

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