BASF Polyurethanes Division: Driving efficiency, comfort and sustainability

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BASF Polyurethanes Division: Driving efficiency, comfort and sustainability

  1. 1. Raimar JahnPresidentPolyurethanesDivisionSeptember 5, 2012 BASF’s Polyurethanes Division Driving efficiency, comfort and sustainability
  2. 2. Polyurethanes – a strategic fit for BASFBASF Group sales 2011 Oil & Gas Other Chemicals 16% 9% 18% Plastics Agricultural Solutions €73.5 15% Polyurethanes 6% billion 8% Functional Solutions Performance Products 15% 21%BASF Investor Day Automotive September 5, 2012 Polyurethanes 2
  3. 3. 1 | BASF – leading in Polyurethanes 2 | BASF – Polyurethanes for the automotive industryBASF Investor Day Automotive September 05, 2012 Polyurethanes 3
  4. 4. Polyurethanes is an attractive globalmarket …Polyurethane demand (in million tons) Key facts Polyurethane market will25 GR continue to grow faster than CA p.a. 22.2 % GDP20 5 .1 14.2 Major growth drivers are15 − Higher disposable incomes10 − Increased energy efficiency requirements 5 − More demanding health and comfort expectations 0 2011 2020 Asia Pacific Americas Europe Markets 2000 - 2011 2011 - 2020 PU 4.9% 5.1% GDP 2.4% 3.0%Source : Markets & Markets study 2011BASF Investor Day Automotive September 5, 2012 Polyurethanes 4
  5. 5. … and BASF has an overall leadingpositionBASF sales by region 2011 BASF sales by first customer industry 2011South America, Africa,Middle East Europe Other Construction7% 38% 14% 24% Footware 8% €5.9 €5.9 Electrical, billion electronics billion 11%North AsiaAmerica Pacific Automotive Furniture20% 35% 21% 22%BASF position 2011 MDI TDI PU Systems PU Specialties #1 #1 #1 #1BASF Investor Day Automotive September 5, 2012 Polyurethanes 5
  6. 6. Polyurethanes – Sales and earningsdevelopmentSales* (in € billion) EBITDA (indexed)* Sales to 3rd partiesBASF Investor Day Automotive September 5, 2012 Polyurethanes 6
  7. 7. BASF accesses the market via differentsales channels PU basic PU PU products systems specialtiesBASF Investor Day Automotive September 5, 2012 Polyurethanes 7
  8. 8. BASF is the leading global player in MDIand TDI with regional world scale plantsBASF MDI/TDI production sites BASF success factors – World-scale economics – Best-in-class cost structure – Backward integration in Verbund – Located in each major region PU basic product business – Focus on large volume applications – Reliable outlet into systems and specialties BASF capacities 2012 – MDI : 1,280 kt – TDI : 560 kt Production sites Production sites (under construction)BASF Investor Day Automotive September 5, 2012 Polyurethanes 8
  9. 9. BASF accesses the market via differentsales channels PU basic PU PU products systems specialtiesBASF Investor Day Automotive September 5, 2012 Polyurethanes 9
  10. 10. Based on an intense global network BASFis the global leader in PU systemsBASF system houses BASF success factors – Close proximity to customers – Strong focus on application development – Intensive customer collaboration – Constant flow of innovations – Reliable supply of raw materials PU system house business – Broad customer portfolio – Active in all relevant markets – Growth through selected acquisitions – Further extension of network BASF set up 2012 – More than 40 system houses, technical service centres and production hubs PU System houses – >1,400 kt sales capacity PU System houses (under construction)BASF Investor Day Automotive September 5, 2012 Polyurethanes 10
  11. 11. BASF accesses the market via differentsales channels PU basic PU PU products systems specialtiesBASF Investor Day Automotive September 5, 2012 Polyurethanes 11
  12. 12. PU Specialties – Strong innovation focusand close customer cooperationBASF specialties sites BASF success factors – Local production and expertise in all regions – Broad product portfolio – High customer intimacy – Constant flow of innovations – Application development experience TPU business – Clear focus on high-value applications, e.g. automotive – Active in all relevant industries MPU business – Known as Cellasto® – Parts and system solutions for the Specialties sites automotive industry Specialties sites (under construction)BASF Investor Day Automotive September 5, 2012 Polyurethanes 12
  13. 13. 1 | BASF – leading in Polyurethanes 2 | BASF – Polyurethanes for the automotive industryBASF Investor Day Automotive September 05, 2012 Polyurethanes 13
  14. 14. Polyurethanes – helping meet the currentand future needs of the auto industry Efficiency Comfort Sustainability Process improvement Interior comfort like Weight reduction with customized – haptics Reduction of energy solutions – seating consumption and High flexibility and – noise reduction CO2 emissions adaption to Bio-based solutions – smell/emissions requirements for niche applications Driving comfort like – shock absorbing – vibration-dampeningBASF Investor Day Automotive September 5, 2012 Polyurethanes 14
  15. 15. Polyurethanes –the ideal choice for car makers Headliner Steering wheel Headrests Roof module Dashboard Hatrack Door side part ABS cable Window encapsulation Engine encapsulation Carpet, Floor mats Seats, handrests, armrests Air-filter housing Suspension: Spoiler Jounce bumper, Top mount, Coil Spring isolatorBASF Investor Day Automotive September 5, 2012 Polyurethanes 15
  16. 16. Cellasto® – a true success storyInside every second car manufactured in the world Cellasto® solutions offer − Improved driving comfort − Optimized driving dynamics − Reduced component weight Jounce Bumpers − Inside every second car Additional growth potentials with top mounts − Standard material currently rubber − BASF preferred supplier of Celasto® solution − Introduced at all Western, Japanese, Korean OEMs Path forward with top mounts − Introduction at Chinese OEMs − Further multiplication at existing top mount customers − Grow top mount business to more than 50 million parts p.a. by 2020BASF Investor Day Automotive September 5, 2012 Polyurethanes 16
  17. 17. Cellasto® – A unique BASF offering to theautomotive industryBASF Investor Day Automotive September 5, 2012 Polyurethanes 17
  18. 18. Innovative TPU solutions to enhance carsafety Elastollan® – Innovative TPU cable sheathings Main applications − Jacketing of cables for ABS and ESP systems − Jacketing of cables for brake pad control units and other assistance solutions − Sheathing of charger cables Key customer benefits − Safety through high flame retardance Door handle − Excellent mechanical properties − Meeting new temperature regulations for electric and hybrid vehicles Growth drivers − Higher comfort and safety demands lead to more electric components and assistance systems − US regulation for mandatory use of rear cameras − Additional potential through electric parking break and mandatory usage of ABS and EPS.BASF Investor Day Automotive September 5, 2012 Polyurethanes 18
  19. 19. Innovative polyurethane solutions toreduce car weight Elastoflex® – Innovative solutions for light-weight construction Elastoflex® E − Paper honeycomb technology for interior applications − Honeycomb technology: intelligent combination of paper, glass-fiber and polyurethane systems − Technology proven and commercial with several OEMs like Daimler and Volkswagen Key benefits − Lightweight with excellent strength − Low processing cost Main applications − Trunk floors − Sky roofsBASF Investor Day Automotive September 5, 2012 Polyurethanes 19
  20. 20. Polyurethane solutions to improve carinterior comfort Elastoflex® E – Global solutions for soft interior surfaces Elastoflex® E − Polyurethane foam for interior applications − Technology proven and commercial with all leading OEMs − Identical technology platforms globally available Key benefits − Soft interior surfaces − Very robust processing − Excellent mechanical properties Main applications − Dashboard − Door panel PU foam Next steps − Ongoing global launch of technology platformsBASF Investor Day Automotive September 5, 2012 Polyurethanes 20
  21. 21. Innovative polyurethane solutions fortemperature management Polyurethane performance foams to reduce energy requirements of cars Thermal insulation of car body and doors – Reduction of energy demand for supplementary air-conditioning in summer and winter – Example: Smart forvision Engine encapsulation – Engine reaches operating temperature faster leading to fuel savings (up to 10%) and reduced CO2-emissions Thermal engine encapsulation – Example: Hyundai hed-7 Next steps – Advance development project with leading German OEM – Hyundai to decide on serial productionBASF Investor Day Automotive September 5, 2012 Polyurethanes 21
  22. 22. Enhanced driving comfort throughpolyurethane seating foams Elastoflex® – Tailor-made foam solutions for car seats Market – More than 90% of all car seats are based on polyurethanes Growth drivers – Number of cars produced Success factors – Cost leadership through world-scale production facilities – Innovation strengths to develop light-weight solutions – Broad portfolio and cross-divisional approach of BASF allowing innovative seat solutionsBASF Investor Day Automotive September 5, 2012 Polyurethanes 22
  23. 23. What makes BASF successful inPolyurethanes? Innovation & close customer interaction Tailor-made systems & specialties Global network and production in all regions BASF Verbund with strong automotive competenceBASF Investor Day Automotive September 5, 2012 Polyurethanes 23
  24. 24. Passion for the automotive industrydrives BASF PolyurethanesBASF Investor Day Automotive September 5, 2012 Polyurethanes 24
  25. 25. BASF Polyurethanes speaks the languageof the automotive industryBASF Investor Day Automotive September 5, 2012 Polyurethanes 25
  26. 26. BASF’s Polyurethanes targets 2015Operational targets Further strengthen polyurethane basic product business − Invest in world-scale production plants for MDI and TDI (e.g. Chongqing, China; Ludwigshafen, Germany) − Continue to further improve production process technologies to remain cost leader Expand polyurethane specialty business and system houses − Remain innovation leader − Invest in new capacities for polyurethane specialties (MPU, TPU) and system houses − Continue with selected acquisitions to further broaden portfolioBASF Investor Day Automotive September 5, 2012 Polyurethanes 26
  27. 27. BASF’s Polyurethanes targets 2015Financial targets Grow sales to ~€7.7 billion by 2015, especially driven by growth in emerging markets Increase earnings through larger share of PU systems and specialty elastomers Ensure attractive premium on cost of capital Remain global No. 1 for PolyurethanesBASF Investor Day Automotive September 5, 2012 Polyurethanes 27
  28. 28. xxx 2012 28

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