Our Online Network connect.BASF

connect.BASF Online Business Network of BASF implemented based on Lotus Connections Dr. CheeChin Liew & the Team BASF SE Keno Torfs, Tom De Schutter BASF IT Services Dr. C.C.Liew & the Team (BASF SE); K.Torts & T. DeSchutter (BASF IT Services) – “connect.BASF” - Date: 10.Sep.2010 (NL LUG, Amsterdam)

BASF IT Services Wholly owned subsidiary of BASF Largest IT service provider of the BASF Group Among the leading IT service providers for the process industry in Europe Sales 2009: Around 360 million Euros Around 2,300 employees (Dec. 31, 2009) Headquarters in Ludwigshafen/Rhein (Germany) Locations in 10 countries across Europe SAP Service Partner and SAP Special Expertise Partner Certified under ISO 9001:2000 and ISO 27001:2005 IT Service Management according to ITIL Dr. C.C.Liew & the Team (BASF SE); K.Torts & T. DeSchutter (BASF IT Services) – “connect.BASF” - Date: 10.Sep.2010 (NL LUG, Amsterdam)

BASF – The Chemical Company The world’s leading chemical company Chemistry is about every aspect of life. We are connected to deliver intelligent and sustainable solutions. Sales 2009: €50,693 mill. EBIT 2009: €3,677 mill. Employees (Dec. 31, 2009): 104,779 About 1,300 new patents filed (2009) 6 Verbund sites and about 380 production sites Dr. C.C.Liew & the Team (BASF SE); K.Torts & T. DeSchutter (BASF IT Services) – “connect.BASF” - Date: 10.Sep.2010 (NL LUG, Amsterdam)

Strong Tradition of BASF Technological and organizational development 1865 1900 1925 1950 1975 2000 2004 2008 2009 2010 CIBA ACQUISITION BASF SE THE CHEMICAL COMPANY FROM LUDWIGSHAFEN TO THE WORLD NEW BEGINNING AND PLASTICS AGE NEW HIGH-PRESSURE SYNTHESES THE AGE OF FERTILIZERS THE AGE OF DYES FOUNDING OF BASF Start 1900 …. .. .. 1970s... 1991.. Dr. C.C.Liew & the Team (BASF SE); K.Torts & T. DeSchutter (BASF IT Services) – “connect.BASF” - Date: 10.Sep.2010 (NL LUG, Amsterdam)

How we achieve value-adding growth – Our four strategic guidelines We earn a premium We help our customers on our cost of capital to be more successful We form the We ensure best team in industry sustainable development Dr. C.C.Liew & the Team (BASF SE); K.Torts & T. DeSchutter (BASF IT Services) – “connect.BASF” - Date: 10.Sep.2010 (NL LUG, Amsterdam)

Towards People-oriented Organization To ever-growing networked From Hierarchies & Teams formal & informal Communities Dr. C.C.Liew & the Team (BASF SE); K.Torts & T. DeSchutter (BASF IT Services) – “connect.BASF” - Date: 10.Sep.2010 (NL LUG, Amsterdam)

connect.BASF in a nutshell connect.BASF is our global & internal platform for Networking Networking among employees and communities across units and regions Faster & efficient Knowledge Knowledge sharing and Collaboration Collaboration Sharing Creates value for our business & organization Dr. C.C.Liew & the Team (BASF SE); K.Torts & T. DeSchutter (BASF IT Services) – “connect.BASF” - Date: 10.Sep.2010 (NL LUG, Amsterdam)

How does connect.BASF work? Employees can ... connect.BASF provides... Collaboration Networking present themselves, and be visible Profiles find experts and information Search & Tags Knowledge Sharing buildup & strengthen network ties Communities, “network“ share knowledge & experiences Blogs, Bookmarks, Forums work together across units Files collaborate and gain access to Wikis collective knowledge Dr. C.C.Liew & the Team (BASF SE); K.Torts & T. DeSchutter (BASF IT Services) – “connect.BASF” - Date: 10.Sep.2010 (NL LUG, Amsterdam)

Project organization: More than just IT Sponsor Steering Committee (Board Member) connect.BASF Project Team Coordinator IT Marketing Imple- Advocates: & Sales mentation Multipliers who support and promote connect.BASF in their organization Communi- Research cations Extended Team: IT Project Change Owners of existing stand-alone IT Management Management Archi- solutions and other Stakeholders tecture Dr. C.C.Liew & the Team (BASF SE); K.Torts & T. DeSchutter (BASF IT Services) – “connect.BASF” - Date: 10.Sep.2010 (NL LUG, Amsterdam)

Project milestones Pilot 2008 Project preparations 2009 Q1 Test server active First Pilot server (1.000 users) 2009 Q2 Participated in 2.5 beta program 2009 Q3 Test environments with 2.5 2009~10 Adaptation according to BASF’s needs Launch 2010 Q2 Official Launch for whole BASF 2010 Q3 Participating in 3.0 beta program Dr. C.C.Liew & the Team (BASF SE); K.Torts & T. DeSchutter (BASF IT Services) – “connect.BASF” - Date: 10.Sep.2010 (NL LUG, Amsterdam)

BASF IT Services as a top contributors Participation in beta program (LC 2.5) in cooperation with IBM Source: presentation Ilionx – “Deployment, Schaalbaarheid en performance v. Lotus Connections “– Source: presentation Eniac – “Lotus Connections als Social Intranet” - Date: 05-10-2009 (IBM Connections POT) Date: 05-10-2009 (IBM Connections POT) Dr. C.C.Liew & the Team (BASF SE); K.Torts & T. DeSchutter (BASF IT Services) – “connect.BASF” - Date: 10.Sep.2010 (NL LUG, Amsterdam)

Customizations Out-of-the-box Lotus Connections does not meet our requirements of Legal Worker council Existing workflows, etc. Examples of adaption developed by BASF IT Service . Employees have to agree with the Terms of Usage before join in. A registration process has been created, and Profile of new users are created only after their registration. Deregistration process - removes a user profile on his own request Invitation to join community - users can reject or join. Dr. C.C.Liew & the Team (BASF SE); K.Torts & T. DeSchutter (BASF IT Services) – “connect.BASF” - Date: 10.Sep.2010 (NL LUG, Amsterdam)

Number of Registered Users Registered Viral growth Profile Photo Number of Users >11,000 in h ion nc at s 3 months! u c La uni m om c ay ay ay ay ay un un un un ul ul ul ul ug ug ug M -M -M -M -M -J -J -J -J 5-J -J -J -J -A -A -A 3- 10 17 24 31 7 14 21 28 12 19 26 2 9 16 Dr. C.C.Liew & the Team (BASF SE); K.Torts & T. DeSchutter (BASF IT Services) – “connect.BASF” - Date: 10.Sep.2010 (NL LUG, Amsterdam)

Number of communities 800 All Open Number of communities 600 Moderated Restricted > 750 in 400 h nc tion s 3 months! u La nica m mu co 200 0 ug ug ug l l l l ay ay ay ay n un un un ay Ju u u u Ju -J -J -J A A -M -M -M -M M -A -J -J -J 5- 26 12 19 7- 2- 9- 3- 14 21 28 16 10 17 24 31 Dr. C.C.Liew & the Team (BASF SE); K.Torts & T. DeSchutter (BASF IT Services) – “connect.BASF” - Date: 10.Sep.2010 (NL LUG, Amsterdam)

Character of Communities – Identify needs (Understand the Users & Organizations, and their objectives) Notation: U4O = initiated by Users for Organizations (e.g. R&D, Business units..) Knowledge U4O O4O Fully business exchange oriented Goal: problem Projects & Goal: integrate solving & gain Experts & into workflows recognitions Professions Working Teams & systems (expertise) (practice) Self-organized Social Initiatives Internal communities Networking & Services communication Goal: buildup Goal: visibility & stronger (interest) (dialog) transparency social ties U4U O4U Dr. C.C.Liew & the Team (BASF SE); K.Torts & T. DeSchutter (BASF IT Services) – “connect.BASF” - Date: 10.Sep.2010 (NL LUG, Amsterdam)

Success story 1: A triangle of knowledge sharing Profile status of a marketing manager: “Evaluating market information on detergents” Comment from an Information Professional: Do you know this study? Marketing manager downloads study, finds it very useful A key account manager asks for the study, and provides information on a second study in return. Marketing manager asks the account manager to share his knowledge with this team. Dr. C.C.Liew & the Team (BASF SE); K.Torts & T. DeSchutter (BASF IT Services) – “connect.BASF” - Date: 10.Sep.2010 (NL LUG, Amsterdam)

Success story 2: Employees feel connected in hour of need A blog complemented the communication on BASF‘s employee donation campaign for Pakistan flood relief. Employees could follow the amount of donation collected, and provided positive feedback. General manager of BASF Pakistan commented: Overwhelming response in Ludwigshafen motivates employees in Pakistan to keep helping those in need. Employees in Pakistan start planning and asking for feedbacks on 2nd phase of aids. Dr. C.C.Liew & the Team (BASF SE); K.Torts & T. DeSchutter (BASF IT Services) – “connect.BASF” - Date: 10.Sep.2010 (NL LUG, Amsterdam)

Contact Dr. CheeChin Liew Keno Torfs Enterprise Community Manager Project Manager / Solution Architect BASF SE BASF IT Services ZOA/WI, C100 Drève Richelle 161 E/F D-67056 Ludwigshafen, Germany B-1410 Waterloo, Belgium Phone: +49 621 60-21360 Phone: +32 2 373-2539 Fax: +49 621 60-40602 Fax: +32 3 561-6098 Mobile: +49 174 3495261 Mobile: +32 477 78.79.09 cheechin.liew@basf.com keno.torfs@basf-it-services.com www.basf.com www.basf-it-services.com Dr. C.C.Liew & the Team (BASF SE); K.Torts & T. DeSchutter (BASF IT Services) – “connect.BASF” - Date: 10.Sep.2010 (NL LUG, Amsterdam)

http://www.lbenitez.com	543
http://twiliew.blogspot.com	351
https://collaboration.euluc.com	207
http://www.rocasalvatella.com	153
http://connections.euluc.com	128
http://www.elsua.net	117
https://ae-a11.kreditwerk.de	90
http://www.techgig.com	74
http://www.entrepriseglobale.biz	45
http://connections.petrobras.com.br	30
http://effective-web-collaboration.blogspot.com	24
http://newsroom.basf.com	19
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http://globecorp.biz	18
http://connections.demo.com:9081	13
http://static.slidesharecdn.com	11
https://usekit.com	4
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http://www.rocasalvatella.cat	4
http://ae-a11.kreditwerk.de	3
http://www.newsroom.basf.com	3
http://blog.contentmanagementconnection.com	3
url_unknown	2
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Our Online Network connect.BASF

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