Brand Pres2

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Brand Pres2

  1. 1. Brand basics
  2. 2. “you should be able to cover up the logo and still recognise who the communication is from because the look and feel is so distinctive.”
  3. 3. “you should be able to cover up the logo and still recognise who the communication is from because the look and feel is so distinctive.” even more so with service companies where no product recognition
  4. 4. 1 2 3 4 5 6 ge shell unilever assurant sun dhl
  5. 5. 1 assurant 2 dhl 3 ge 4 shell 5 sun 6 unilever
  6. 6. the brand the logo the look and feel
  7. 7. the brand turns the business back into an idea the logo is the shortcut to the idea the look and feel sells the idea

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