1. HELLO.

2. KAT’S USER-CENTERED
CONSIDERATIONS
FOR THE ASTORIAN’S
ONLINE INTERFACE
DESIGN

3. What problem is this
website solving?

4. What problem is this
website solving?
People need
information in a more
considerate way.

5. But…
What type of
information for what
type of person?

6. LABOR FORCE QUALITY

7. Universities in
0
Community:
Universities in County
0
+ 50 miles:
Universities in Metro
0
Area:
Community Colleges
1
in Community:
Community Colleges
3
in County + 30 miles:
Community Colleges
0
in Metro Area:

8. Bachelors 26.33%
Degree or
higher:
High School 93.54%
Degree or
higher:
White Collar 59%
Workers:
Blue Collar 41%
Workers:

9. ENTREPRENEURS &
INNOVATION
Patents per
10,000 people:
2
Patents
Isssued: 2

10. PEOPLE
Population: 9,451
Labor Force: 4,943
Job Growth (2000 –
2011):-7.0%
Unemployment Rate: 14.0%
Median Age: 40.8

11. HOUSEHOLDS
Total
4235
100.0 %
Households
Family
households 2467
58.25%
(families)

12. Non Family households 1768 41.75%
Householder living alone 1499 35.4%
Householder 65 years and over 576
13.6%
Households with individuals under 18
years
1297 30.63%
Households with individuals 65 years and
over 1105 26.09%
Average Household size 2.26
Average family size 2.93

13. TRANSPORTATION
Commute Travel Time
(minutes): 15
Airports in City: 0
Airports in City + 50 miles: 1
Distance to Interstate (miles):0
Distance to Rail (miles): 22

14. DIVERSITY
Total
9813
Population
White
8683
88.48%

15. BUDGET
Household
Expenditures
(Average): $45,555
Household Income
(Median): $34,813

16. User task and
scenarios involved

17. Who are these
people?

18. Who are these
people?
What are they doing?

19. They are your mom,
dad, your lazy
brother. Your crazy
aunt who wants to
know the weather
report so she can fly
her kite at the beach.

21. How I will be
proceeding?

22. How I will be
proceeding?
Cater to the lowest
denominator.

23. What information will
be presented within
the interface?

24. Recommended links

25. Goals and
motivations of the
user when using
interface?

26. Goals and
motivations of the
user when using
interface?
Reliable and Relevant News

27. -Recommended links
Curated news

28. User-centered
features and content?

29. -Recommended links
-Curated news
Downloadable
podcasts for
commuters

30. Tutorials for
navigating content and
downloads

31. Priorities: what is the
primary task
associated with this?

32. Priorities: what is the
primary task
associated with this?
Empower the reader by
making the transition
from newspaper to online
easier.

33. THANK YOU.