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Brighton school-brand-manual
 

Brighton school-brand-manual

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    Brighton school-brand-manual Brighton school-brand-manual Presentation Transcript

    • BRIGHTON SCHOOL G R A P H I C S TA N D A R D S G U I D EV.1
    • WELCOME TO BRIGHTON SCHOOLBRAND MANUALHere at Brighton School, we want to represent ourselvesto the community in a way that reflects our standardsfor excellence and achievement through a constistentand designed identity. A corporate identity is helpful forbuilding recognition.This guide is an essential tool to be used to provideconsistency in our various communications. It has beenput together with care to anticipate our common usagesand requires you to use your best judgement in novelapplications.Brighton School aspires to serving its students and thecommunity at the highest level of care and consideration.Being a part of the Brighton School team means abiding byour established brand manual.Sincerely,David LockePrincipal of Brighton School360-422 2047; dlocke@brightonschool.com
    • ANATOMY OF THE LOGO TABLE OF CONTENTS PRIMARY LOGO WITH TAGLINE 4 TAGLINE 5 EXECUTION: MINIMUM SIZES AND CLEAR SPACE 6 PRIMARY LOGO WITHOUT TAGLINE 7 ONE-LINE WORDMARK 8 symbol SYMBOL 9 ONE-LINE WITH TAGLINE 10 ONE-LINE WITH SYMBOL 11 NAME BADGES 12 TYPOGRAPHY 13 COLOR PALETTE 14-15 wordmark INCORRECT USAGES OF LOGO IN PRINT AND WEB APPLICATIONS 16-17 LETTERHEAD 18 rule BUSINESS CARD 19 Private Preschool ENVELOPE 20 Through 8th Grade tagline FIELD TRIP TEE SHIRT 21 BRANDED MERCHANDISE 22 TAGLINE USAGE ON BRANDED MERCHANDISE 23 INCORRECT USAGES OF LOGO IN BRANDED MERCHANDISE APPLICATIONS 24 3
    • Brighton Logo Graphic Standards Manual PRIMARY LOGO WITH TAGLINE This logo should be used as the first identification where appropriate in all external communications, wheth- er print, web, or electronic materi- als, and merchandising items. Use the tagline logo with discretion as to context. Do not use the tagline logo if “Private preschool through 8th grade” has an unintended associated meaning, for instance on a student comedy night poster where it’s only seventh graders. That would imply the more grades participation than there is. Private PreschoolThrough 8th Grade use file: brighton_color_withtagline.ai 4
    • Brighton Logo Graphic Standards Manual TAGLINE The tagline denotes the levels of learning at Brighton School. It’s especially important when going to non-Brighton School audiences where they may not be familiar with the range of students at the school or when reaching potential candidates and parents. Private PreschoolThrough 8th Grade use file: tagline.ai 5
    • Brighton Logo Graphic Standards ManualEXECUTION: MINIMUM SIZES AND CLEAR SPACE 1.5 in MINIMUM SIZE .5 inches on the smallest side of symbol .5 in CLEAR SPACE Using the cap-height, you can calculate how much space you need for the logo. The dotted red line is the boundary of the logo. x -cap height 6
    • Brighton Logo Graphic Standards Manual PRIMARY LOGO WITHOUT TAGLINE When the tagline is inappropriate, this is the second choice for logo implementation. It retains the dynamic two-line word mark as well as the interesting alignments.use file: brighton_color_logo.ai 7
    • Brighton Logo Graphic Standards Manual ONE-LINE WORDMARK Whenever possible, the wordmark should be used locked up with the symbol. The wormark by itself should only be used when, because of poor resolution or small size, the symbol does not reproduce cleanly.use file: brighton_color_wordmark-oneline.ai 8
    • Brighton Logo Graphic Standards Manual SYMBOL For use where the imprint area is very small or on applications where the reproduction quality is poor and using the university’s full name is prohibitive, such as social media icons, embroideried shirt placards, or small merchandising items.use file: brighton_color_wordmark-symbol.ai 9
    • Brighton Logo Graphic Standards Manual ONE-LINE WITH TAGLINE Use this logo for applications where space parameters dictates an extreme horizontal format. And where a tagline is deemed appropriate.Private Preschool Through 8th Grade use file: brighton-onelinewithtagline.ai 10
    • Brighton Logo Graphic Standards Manual ONE-LINE WITH SYMBOL Use this logo for applications where space parameters dictates an extreme horizontal format.use file: brightonwithsymboloneline.ai 11
    • Brighton Logo Graphic Standards Manual GENERAL SCHOOL NAME STICK- ON BADGE Use white name badges. ONE-LINE WITH SYMBOL (no tagline) is placed at the top. The school tagline should be at the bottom in BRIGHTON GRAY or BRIGHTON GREEN.Private Preschool Through 8th Grade EVENT NAME BADGE The name of the event may be at the top in the same treatment as the TAGLINE but in a bigger font. The ONE-LINE WITH SYMBOL will appear at the bottom. The school tagline does not need to appear on an event name Band Prism Concert badge. Note: The black border indicates the boundaries of the name badge and will not be printed. use files: namebadge.ai 12 namebadge2.ai
    • Brighton Logo Graphic Standards ManualAVENIR BLACK IN BRIGHTON ORANGEAMAZINGLY FEW DISCOTHEQUES PROVIDE JUKEBOXES. TYPOGRAPHYAVENIR BLACK Typography is a subtle but significant detail. When used consistently, it will strengthenAMAZINGLY FEW DISCOTHEQUES PROVIDE JUKEBOXES. the visual identity by creating a uniform appearance across all materials. These typefaces have been selected to complementAVENIR ROMAN the full range of the identity system.Amazingly few discotheques provide jukeboxes. PRIMARY TYPEFACE Avenir Roman for all main text, Black for headline copy and Book in BRIGHTON GRAY for captions.AVENIR BOOK IN BRIGTON GRAYAmazingly few discotheques provide jukeboxes.ARIAL BOLD IN BRIGHTON ORANGE SECONDARY TYPEFACE Arial may be used to replace Avenir onlyAMAZINGLY FEW DISCOTHEQUES PROVIDE JUKEBOXES. when those fonts are not available.ARIAL BOLDAMAZINGLY FEW DISCOTHEQUES PROVIDE JUKEBOXES.ARIAL REGULARAmazingly few discotheques provide jukeboxes.ARIAL REGULAR IN BRIGTON GRAYAmazingly few discotheques provide jukeboxes. 13
    • Brighton Logo Graphic Standards ManualPRIMARY COLOR PALETTEMaintaining a brand means consistency.Recognition grows with repetition. Use thesecolors as often as possible.BRIGHTON ORANGE BRIGHTON GREEN BRIGHTON GRAYPMS COATED PMS 021 C PMS COATED PMS 3285 C PMS COATED PMS 172-7 CPMS UNCOATED PMS 021 U PMS UNCOATED PMS 328 U PMS UNCOATED PMS 10 UCMYK C0 M72 Y89 K0 CMYK C83 M20 Y57 K0 CMYK C50 M45 Y39 K6RGB R255 G108 B46 RGB R0 G148 B130 RGB R132 G127 B133HEX# ff6c2e HEX# 009482 HEX# 847f85 14
    • Brighton Logo Graphic Standards ManualSECONDARY COLOR PALETTEWhen color isn’t possible, black and white isacceptable. Continue using Brighton Gray.BLACK WHITE BRIGHTON GRAYCMYK C0 M0 Y0 K100 CMYK C0 M0 Y0 K0 PMS COATED PMS 172-7 CRGB R255 G0 B0 RGB R0 G0 B0 PMS UNCOATED PMS 10 UHEX# FFFFFF HEX# 000000 CMYK C50 M45 Y39 K6 RGB R132 G127 B133 HEX# 847f85 15
    • INCORRECT USAGES OF LOGO IN PRINT AND WEB Brighton Logo Graphic Standards ManualAPPLICATIONS SLANTED STRETCHED PATTERN Putting the logo at an angle Stretching the logo makes it less Making the logo into a pattern destroys the vertical lines that are recognizable and readable. destroys the meaning of the logo present in the logo that give it its and turns it into decoration. character. 16
    • Brighton Logo Graphic Standards ManualTWO-COLOR WORDMARK MONOGRAM WITH OLD LOGOAND SYMBOL SYMBOL Maintaining a brand meansUsing one color for both wordmark No monograms. The unfortunate consistency. Recognition grows withand symbol implies unity and acronym (BS is slang for bullsh*t.) repetition.wholeness. Using different colors We don’t want to invite that kind ofbreaks up the brand. attention. 17
    • Brighton Logo Graphic Standards Manual STATIONERY SYSTEM The stationery system provides a strong visual link to the overall identity. Therefore the university logo is the only logo allowed to appear on university l etterhead, business cards or envelopes. LETTERHEAD Letter content is in a flush-left format. Starting with the date, the letter should begin 1.75” from the top of the sheet and 1.25” from the left side of the sheet. The right margin should be set to 1.25” and the copy should not extend past that point. The letter should not extend past 1.25” from the bottom. Font size is 11 point type on 16 points of leading. For the second sheet, the top margin should still start 2” from the ttop of the sheet.425 359 7778 | 6717 212th St SW Lynnwood, WA 98036 use file: letterheadsample.indd 18
    • Brighton Logo Graphic Standards Manual BUSINESS CARD Using one color for both wordmark and symbol implies unity and wholeness. Using different colors breaks up the brand. DAVID LOCKE, Principal Note: The black border indicates the dlocke@brightonschool.com boundaries of the card and will not be printed. 425.329.7778 Private Preschool 6717 212th St SWThrough 8th Grade Lynnwood, WA 98036 use file: businesscard.ai 19
    • Brighton Logo Graphic Standards Manual ENVELOPE The envelope is simple and spacious. It includes the address and telephone number of the school on the front. Note: The black border indicates the boundaries of the envelope and will not be printed.425 359 7778 | 6717 212th St SW Lynnwood, WA 98036 use file: envelope.ai 20
    • Brighton Logo Graphic Standards Manual FIELD TRIP TEE SHIRT Reversing the colors, making the logo white and the shirt BRIGHTON ORANGE, or as close as circumstances will allow. Making the shirt bright will enable better tracking of students on field trips. Make sure the logo is placed squarely in the mtiddle of each shirt.use files: hi-res-school-tee-shirt.jpg 21 school-tee-shirt.ai
    • Brighton Logo Graphic Standards Manual BRANDED MERCHANDISE These items are examples of items that can be purchased through manufacturing companies. Their offerings will change. Use the ONE-LINE WITH SYMBOL. for horizontally oriented objects. Use PRIMARY LOGO WITHOUT TAGLINE for more square applications, such as the tote bag pictured. For vertical objects such as the coffeemug. Contine to use the PRIMARY LOGO WITHOUT TAGLINE. Note: Below Multiple files have been cited. Depending on your printer, they will ask for an illustrator file or a jpeg. When ever possible, always use the illustrator file for maximum fidelit use file: brighton_color_logo.ai brighton-logo-hi-res.jpgbrightonsymbolonelinewithsymbol.ai brighton-logo-oneline-hi-res.jpg 22
    • Brighton Logo Graphic Standards Manual TAGLINE USAGE ON BRANDED MERCHANDISE Only when deemed appropriate, considering the recipients of the products, should the logo variants with taglines be used. Follow the same conventions as outlined in the BRANDED MERCHANDISE section.. Note Below: Multiple files have been cited. Depending on your printer, they will ask for an illustrator file or a jpeg. When ever possible, always use the illustrator file for maximum fidelity. use file: brighton-onelinewithtagline.ai brighton_color_withtagline-hi-res.jpg brighton_color_withtagline.aibrighton-one-line-with-tagline-hi-res.jpg 23
    • INCORRECT USAGES OF LOGO IN BRANDED MERCHANDISE Brighton Logo Graphic Standards ManualAPPLICATIONS INCORRECT VERSION (above) INCORRECT INCORRECT ORIENTATION In using the ONE-LINE WITH VERSION AND VERSION SYMBOL version, a lot of space (below) WRAP AROUND The version of the logo if selected is left over and it makes the item appropriately gives balance, look mostly blank. The application of the logo is such symmetry and cleanness to the logo where the logo in its entirety can not on the object. This application defies be seen at once. This separates the that. Turned on its side, the logo logo and makes it unreadable. loses a lot of its charm.. 24