Bas Derks

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I’m an all-round digital creative with 10 years of experience in design and over 4 years in several leading digital advertising agencies. The most important goal in my work is to deliver bright and effective campaigns within any briefing. My technical and digital background gives me the power to go outside the traditional advertising box. Client list; Google, IBM, Mercedes-Benz, Smart, Volkswagen, Ford, Friesland Foods, Riedel, Masterfoods, Sara Lee, Procter & Gamble, JVC, Rabobank, Robeco, Nationale Nederlanden, TNT Post, KPN, XS4ALL, Monsterboard, Brunel, Dutch Ministry of Foreign Affairs.

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Bas Derks

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Digital Advertising

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Digital advertising social marketing and tech trends predictions in 2015

The creative briefing process and why it matters

2014 #Canneslions Review : "Big Emotion"

PSFK Future Of Light Report

Trends in interactive design 2013

Most Contagious 2012

Digital Strategy Toolbox

12 Digital Predictions for 2012

UX: Enhancing Experiences with Animation

What is a creative technologist?

Whats Next in Advertising - from advertising to marketing

AdAge Digital 2010 6 Foundations of Great Digital Creative

The Power of Foursquare: 7 Innovative Ways to Get Your Customers to Check In Wherever They Are - Carmine Gallo

Convergence Culture Presentatie

Being Remarkable for Avans Hogescholen

Soap's 2010 Predictions for Digital

The Future of Advertising, APA, 17/02/09

Post Digital Marketing 2009

Reactive advertising - Web 2.0 Berlin 2008

Advertising is Dead

Mobile Marketing

Metaverse, Digital Marketing and the Future of the Web

Digital Natives, session 1: Digital Revolution

What's the future of advertising?

CaT: Creativity and Technology: Creative Case Studies, Kevin Slavin