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Loyalty for your business
 

Loyalty for your business

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Loyalty and retention management - Customers and Employee programs, Brand, Marketing, SME, bundled with IT & Web services and solutions

Loyalty and retention management - Customers and Employee programs, Brand, Marketing, SME, bundled with IT & Web services and solutions
Visit www.rewardzunlimited.com to know more.

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    Loyalty for your business Loyalty for your business Presentation Transcript

    • RewardZ UnlimitedIntroduction
    • Find new customersRetain existing customers through variousbusiness and promotional engagementsWin these customersAccelerate growth & add value in yourbusinessValue added customized solution to meetyour requirements in dynamic & complexbusiness situations.
    • AcceleratedGrowth
    • What Factors Customer Values1. Availability of merchandise in the store2. Product Quality3. Product range(both product width and depth)4. Promotional offers and frequency of schemes5. Services including your relationship with the customer (Before, during or after thepurchase)6. Pricing as a result of merchandise on offer7. Ambience of the store8 .The empathy factor of the outlet attendant* Source- Research paper on conversion of footfall
    • Solution So there is a clear need of a brand that you can trust thatfacilitates and binds your business needs across barriers of timeand space and connects you with your customers directly … Where a solutions is just over a SMS or an email away and wetake care of the rest… Where a solution is offered to you instantly without relying on anout of the trade or Non-trust worthy partner Where your customers can save money and get value against themoney they spend and still gets hooked with your brand as loyalcustomer
    • Why is external support neededthe driving factors Non availability of an aggregated platform enabling instant deals andalerts on mobile Consumer awareness/ prompt in sync to your ATL & BTL campaigns No one offers a customized scheme and offer available near you, as peryour taste and preference – and that too on your mobile phone Discounts on purchases across category of merchants* Source- various research/ websites
    • RewardZ Unlimited- Providing Value to the ConsumersIntegratedLoyaltyPlatformConsumerMBOModernRetailBeauty &SaloonFood &restaurantClothingandapparelLoyalty points earned by usingservicesAccess pointsLoyalty Service MerchantsRetail
    • Key benefits of a loyalty based program Studies show businesses can increase revenues by approximately 50% by retainingonly 5% of their customers (80/20 rule) Consumer spending is 6% higher for companies with loyalty programs Nearly 75% of shoppers belong to at least one loyalty program The average household has 12 loyalty memberships, but uses only 1 or 2 of them Loyalty cards increase frequency of visits by more than 25% When paired with gift cards, loyalty programs can increase sales by over 70% When paired with a gift program, loyalty programs can increase frequency by morethan 35%
    • Benefits of an advanced Loyalty based ProgramAdvanced Loyalty programs can include rewards for various categories such Rewards per amount spent Rewards based on frequency, number of purchases or number of visits Rewards based on exceeding a certain amount spent. Rewards for paying via credit cards or cash New member or product bonuses Random awards such as at certain transaction number
    • ANALYSIS OF LOYALTY PROGRAMSFor the exchange of personal information users get discounts, miles and bonus!DemographicsGeographyCategoryPenetrationVisit Frequency&TrendSpending HabitsCategory AffinityLabel PenetrationPermanent ProfilePurchase TrendTown class, town area, store,distance from storeAverage monthly visitAverage monthly spends(Total spend/#of months fromenrollement )Number of items bought /# ofitems in the categorySales penetrationMonths onloyalty programMiles gatheredBought which type ofitemVisiting single ormultiple storesAge, marital status, occupationSales penetration
    • Indian Loyalty card market OverviewThe 2 most important key elements a loyalty card should have; Where points can be earned (You help the customer in earning thesepoints) Where points can be burned or redeemed (We help the customer inredeeming these points at multiple merchant categories ) To our knowledge, there is no well & widely accepted loyaltyprogram anywhere in India All existing loyalty cards are just a flat point cards, does not encouragecustomer to return or even to help them save more .
    • Summary Loyalty isnt created by a program……it can at best strengthen it Loyalty is not about short term rewards…….it is about end-to-endcustomer experience with your brand / services Companies need to have an enterprise wide loyalty strategy backedby customer centric processes to deliver value Co branded programs work: Ensure you get the value propositionright Loyalty has to be earned…..its hard work….but at the end you havea profitable customer
    • Association benefits to your brand New customer through based loyalty customers Helps you integrate your brand into the based loyalty programs Your retail points may become a point of acceptance for loyaltybased customers, if activated for such services Co-branded Loyalty programs with your brand/services toenhance your customer perception & satisfaction Increased revenue: new customer foot-falls generated throughloyalty programs and customer promotion activities.
    • We can help you succeed Because the market is growing and has a huge potentialThe market is looking for various programs to retain theircustomersThe customer can spend more so there is potential to grow-further scope for every oneBecause the customer chooses from the chosen ones..Be the chosen one by associating with us…
    • Contact us:Basant SanwalMobile +91-9311 3325 00Email:- bs@rewardzunlimited.comwww.rewardzunlimited.comwww.facebook.com/rewardzunlimitedTwitter.com/rewardzunltd