“The role of the Knowledge Center in promoting media literacy on the University campus. Describe the possibilities and str...
Define Media Literacy: <br />Wikipedia: Media literacy is a repertoire of competences that enable people to analyze, evalu...
Understand the Possibilities:Environmental Scan Big Picture<br /><ul><li>New Media Consortium:   Horizon Report
Emory Center for Interactive Teaching: Initiatives
Wisconsin’s State Standards: Grade 12</li></li></ul><li>Environmental Scan:Local<br />“First, teaching media literacy is t...
Central location for technology, equipment and expertise
Media content collections and access to self create content</li></li></ul><li>Knowledge Center: Strategies <br />“To be su...
Identify Stakeholders:<br /><ul><li>UNR Students
UNR Faculty and Programs
Office of Univ. Assessment
Employers/Alumni/Community
Nevada System of Higher Ed.</li></li></ul><li>Partner with stakeholders: Students<br /><ul><li>Publicize to them in their ...
Collaborate to create media for recruitment for student organizations
Offer internships with @One staff
Work with Career Services </li></li></ul><li>Possibilities: Faculty<br /><ul><li>Learning Management System create tutoria...
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  • Would like to hear from you, your thoughts on this concept.
  • Marshall McLuhan clip Wired Magazine. Library School
  • Nice definition
  • Emory initiatives: Digital storytelling; digital citizenship: WI: Includes:Judgment, analysis and creation of media products analyze and edit media as appropriate to audience and purpose.number one critical challenge for schools in the 21st century is: &quot;a growing need for formal instruction in key new skills, including information literacy, visual literacy, and technological literacy
  • From her blog: Despite more than 20 years of development, there are few agreements on definitions. Are we educating children about media or with media? Are we talking about a process (media education), or an outcome (media literacy)? Does media literacy include media production? According to researchers at this conference, the answer to all of the questions is “yes.”Information, media, and technology literacy is the acquisition, organization, use, and evaluation of information that prepares students to be active, informed, and literate citizens. The study of social studies includes a variety of skills which are essential to the understanding of historical, geographic, economic, and civic content. Social studies skills are the foundation and building blocks for students to gain an understanding to become an engaged and informed citizen of the 21st Century. These skills which reflect both 21st Century and social studies skills should be taught as an integrated part of classroom content. Nevada’s students must develop skills enabling them to be content literate, gain literacy in media, technology, and information, think critically through historical analysis and interpretation, and become responsible, informed citizens through civic engagement and understanding. http://studentdev.jour.unr.edu/jeducation/?p=68&amp;cpage=1#comment-6
  • So what advantages does the KC possess?
  • Then: people were prepared to build their workflows around library services.Now: the library must be prepared to build its services around people&apos;s workflows.This shift is because people are increasingly building their workflows - or learnflows, or researchflows. ... - on the network. In some cases through a bricolage of desktop and network tools (e.g. toolbars, rss feeds, social networking sites, search engines, etc); in some cases through prefabricated workflow environments (e.g. course management systems, ...).
  • Who will care and or has influence over whether KC succeeds? Where should the KC reach out into their world?
  • Get them at orientation; giveaways; Use text messages, volunteer at student events, at new student week activities, Freshman book activities.
  • Show faculty the possibilities by using the technology within their learning workflow
  • Program based ideasGet into their curriculum world: www.mediaeducation.net Armin Hottmann with the Media Education across the Curriculum
  • Grants for curriculum revisionParticipate in university initiatives.
  • 2000-2005 employers survey: Bring in employers and showcase student workTie the program to their vision: we hold the following values at the center of our endeavor: Integrity ,Excellence, Accountability , Inclusiveness,Creativity,And Innovation Host student senior projects at @one; showcase marketing majors,
  • Hear what KC staff think and incorporate their ideas, What skills do we need to do this well?How will we know if we are getting there?
  • University Nevada Reno Presentation

    1. 1. “The role of the Knowledge Center in promoting media literacy on the University campus. Describe the possibilities and strategies for success.”<br />Beth A Schuck<br />Candidate for Senior Library Director<br />April 6, 2010<br />
    2. 2.
    3. 3. Define Media Literacy: <br />Wikipedia: Media literacy is a repertoire of competences that enable people to analyze, evaluate and create messages in a wide variety of media modes, genres and forms.<br />
    4. 4. Understand the Possibilities:Environmental Scan Big Picture<br /><ul><li>New Media Consortium: Horizon Report
    5. 5. Emory Center for Interactive Teaching: Initiatives
    6. 6. Wisconsin’s State Standards: Grade 12</li></li></ul><li>Environmental Scan:Local<br />“First, teaching media literacy is teaching culture. The need to consider our media- absorbed culture directly, deeply and creatively in school seems like a no-brainer.”<br />Dr. DonicaMensing<br /><ul><li>Nevada State Standards</li></li></ul><li>Opportunities: Knowledge Center<br /><ul><li>Collaborative space for media creation and analysis
    7. 7. Central location for technology, equipment and expertise
    8. 8. Media content collections and access to self create content</li></li></ul><li>Knowledge Center: Strategies <br />“To be successful: libraries must get into the workflow—learn flow or research flow”.<br />Lorcan Dempsey, OCLC<br />I translate that to “Every important initiative needs to get outside of our comfort zone and into their world.”<br />
    9. 9. Identify Stakeholders:<br /><ul><li>UNR Students
    10. 10. UNR Faculty and Programs
    11. 11. Office of Univ. Assessment
    12. 12. Employers/Alumni/Community
    13. 13. Nevada System of Higher Ed.</li></li></ul><li>Partner with stakeholders: Students<br /><ul><li>Publicize to them in their workflow, Facebook, etc.
    14. 14. Collaborate to create media for recruitment for student organizations
    15. 15. Offer internships with @One staff
    16. 16. Work with Career Services </li></li></ul><li>Possibilities: Faculty<br /><ul><li>Learning Management System create tutorials using media to showcase skills and support
    17. 17. Promote Media collections, licensed, free and original content
    18. 18. Identify early adopters </li></li></ul><li>Possibilities: Faculty, Contd<br /><ul><li>College of Education-Teacher preparation
    19. 19. College of Business-Marketing;
    20. 20. College of Liberal Arts-Art & Music; Social Psychology; Political Science, elections; History, alternative views of events; </li></li></ul><li>Possibilities: Assessment and across the University<br /><ul><li>Partner with Office of Assessment: in measuring outcomes of KC efforts
    21. 21. Participate in grant writing for media literacy concepts
    22. 22. Faculty Development Program-offer summer seminars</li></li></ul><li>Possibilities: Employers and NSHE<br /><ul><li>Employers desire these skills:</li></ul>89% said analysis/evaluation of information is very important<br />74% rated computers & technology skills very important<br /><ul><li>Frame this initiative with NSHE in mind: Use their vision to tie the KC efforts together.</li></li></ul><li>Ensure Success:<br /><ul><li>Committed and learned KC staff
    23. 23. Create standards for assessment of success
    24. 24. Feedback loop for improvement
    25. 25. Continuous budget for training, equipment
    26. 26. Celebrate, Celebrate</li></li></ul><li>Resources Consulted:<br /><ul><li>http://www.refworks.com/refshare?site=027731151640000000/295629/UNR</li></li></ul><li>Thoughts?<br />Beth.Schuck@nau.edu<br />To Continue the conversation, email me.<br />

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