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Experiencing Brands | from inside out
Experiencing Brands | from inside out
Experiencing Brands | from inside out
Experiencing Brands | from inside out
Experiencing Brands | from inside out
Experiencing Brands | from inside out
Experiencing Brands | from inside out
Experiencing Brands | from inside out
Experiencing Brands | from inside out
Experiencing Brands | from inside out
Experiencing Brands | from inside out
Experiencing Brands | from inside out
Experiencing Brands | from inside out
Experiencing Brands | from inside out
Experiencing Brands | from inside out
Experiencing Brands | from inside out
Experiencing Brands | from inside out
Experiencing Brands | from inside out
Experiencing Brands | from inside out
Experiencing Brands | from inside out
Experiencing Brands | from inside out
Experiencing Brands | from inside out
Experiencing Brands | from inside out
Experiencing Brands | from inside out
Experiencing Brands | from inside out
Experiencing Brands | from inside out
Experiencing Brands | from inside out
Experiencing Brands | from inside out
Experiencing Brands | from inside out
Experiencing Brands | from inside out
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Experiencing Brands | from inside out

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Experiencing Brands today is not only about the aesthetic perceptions of a brand but more about how the product or service is experienced by the end customers.

Experiencing Brands today is not only about the aesthetic perceptions of a brand but more about how the product or service is experienced by the end customers.

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  • 1. Experiencing Brands from inside out...
  • 2. * Hello ! :)
  • 3. What is a brand?
  • 4. Some brands that all of us are familiar with… v
  • 5. Branding is the visual look of a company.
  • 6. Branding is the visual look of a company. True. But…
  • 7. not only Branding is ^ the visual look of a company.
  • 8. Lets relook at the brands…. v
  • 9. What do they mean to their users? refresh play delight elegant easy simple
  • 10. Branding is a perception, a belief, a differentiator, an expectation, a fulfilled promise…
  • 11. How can these be fulfilled by your brand?
  • 12. Understand the user’s desired experience
  • 13. Image courtesy Idean Enterprises Inc.
  • 14. Doesn’t need to have ‘all’ the features
  • 15. Keep in mind the product ecosystem
  • 16. There is an entire world outside your product…
  • 17. product- Design product-service relationships…
  • 18. Deliver your product’s brand promise
  • 19. Be precise about your value proposition…
  • 20. Customers are clever.. Give them some credit !
  • 21. Delight your customer
  • 22. Take the burden off the user… for a while..
  • 23. Give a little more than the customer expects…
  • 24. Doesn’t have always be highly functional…
  • 25. Associate your brand with a unique product feature
  • 26. A feature can become a brand evangelist…
  • 27. Don’t follow the crowd… stress on little details…
  • 28. Doesn’t have to be proven before…
  • 29. A few thoughts on how this can be done… • Start with the user insight from your research • Design an experience and not a technology system • Keep going back to the user to verify your concept • Keep going back to the user insight • Have a ‘unique feature’ to get people talking
  • 30. Thank you. Gaurabh Mathure gaurabh@desolve.co.in | www.desolve.co.in

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