Experiencing Brands | from inside out

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Experiencing Brands today is not only about the aesthetic perceptions of a brand but more about how the product or service is experienced by the end customers.

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Experiencing Brands | from inside out

  1. 1. Experiencing Brands from inside out...
  2. 2. * Hello ! :)
  3. 3. What is a brand?
  4. 4. Some brands that all of us are familiar with… v
  5. 5. Branding is the visual look of a company.
  6. 6. Branding is the visual look of a company. True. But…
  7. 7. not only Branding is ^ the visual look of a company.
  8. 8. Lets relook at the brands…. v
  9. 9. What do they mean to their users? refresh play delight elegant easy simple
  10. 10. Branding is a perception, a belief, a differentiator, an expectation, a fulfilled promise…
  11. 11. How can these be fulfilled by your brand?
  12. 12. Understand the user’s desired experience
  13. 13. Image courtesy Idean Enterprises Inc.
  14. 14. Doesn’t need to have ‘all’ the features
  15. 15. Keep in mind the product ecosystem
  16. 16. There is an entire world outside your product…
  17. 17. product- Design product-service relationships…
  18. 18. Deliver your product’s brand promise
  19. 19. Be precise about your value proposition…
  20. 20. Customers are clever.. Give them some credit !
  21. 21. Delight your customer
  22. 22. Take the burden off the user… for a while..
  23. 23. Give a little more than the customer expects…
  24. 24. Doesn’t have always be highly functional…
  25. 25. Associate your brand with a unique product feature
  26. 26. A feature can become a brand evangelist…
  27. 27. Don’t follow the crowd… stress on little details…
  28. 28. Doesn’t have to be proven before…
  29. 29. A few thoughts on how this can be done… • Start with the user insight from your research • Design an experience and not a technology system • Keep going back to the user to verify your concept • Keep going back to the user insight • Have a ‘unique feature’ to get people talking
  30. 30. Thank you. Gaurabh Mathure gaurabh@desolve.co.in | www.desolve.co.in

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