Share your co-creation initiative(s)….<br />Do you know great, exciting and cool co-creation initiatives?<br />Check the category definitions to see whether your initiative is a customization, community or crowdsourcing initiative…<br />Check whether your initiative is already on the long-list…<br />If it is not….Share your initiative by posting the case title, brand & year of launch on the CCA Co-creation AwardsLinked-in Group…<br />Co-creation initiatives for the CCA Awards 2011 can also include cases which were launched before 2011 and are still active…<br />
Selectionprocess - CCA Co-creationAwards 2011<br />22nd November<br />10th October – 26th October<br />1st November – 14th November<br />2. Voteforfavouritecategorynominee<br />3. Votefor overall winner<br />1. Shareyourinitiatives<br />You can vote once in all three categories. The result will be; one winner for each category.<br />The event will take place at Capgemini, in Utrecht.<br />At the event you can vote for the overall winner of the CCA Co-creation Awards 2011.<br />An expert jury will select an additional winner from all nominated initiatives.<br />Upload your favourite initiatives via the Linked-In group discussion page.<br />Three categories are defined; customization, crowdsourcing and community initiatives.<br />Spread the word to colleagues, friends and family.<br />
Category definitions, characteristics and selection criteria<br />Customization<br />Crowdsourcing<br />Community<br />Definition<br />Definition<br />Definition<br /><ul><li>An initiative where the customer has the ability to configure a product or service selecting between predefined variables or by adding own content. Therefore, the customer has the opportunity to transform a standard product into an unique, personalized product.
An open call from a firm to the collective intelligence of “the crowd” to complete a task, a solution to a problem, within a selected time span.
A group of people with similar goals or interests connect to work towards a common good. By contributing in ongoing, new forums and challenges, the community continuously creates user generated content in a peer2peer environment.</li></ul>Characteristics<br />Characteristics<br />Characteristics<br />Co-creation facilitation<br /><ul><li>Customization tooling</li></ul>Typical outcome<br /><ul><li>Personalized product or service as desired outcome
Additional value of customization targeted at narrow target group or individual</li></ul>Co-creation facilitation<br /><ul><li>Specific assignment/challenge
Jury process in place for selection process</li></ul>Typical outcome<br /><ul><li>The solution is implemented to provide benefits for all participants or all customers</li></ul>Co-creation facilitation<br /><ul><li>‘Soft’ facilitation, moderator
Centered around and structured by goals, topics or themes
No specific assignment/challenge</li></ul>Typical outcome<br /><ul><li>The joy of the process itself, rather than the outcome of a specific product (fun, altruism, belonging to group of enthusiasts, showing capabilities)
Instant peer2peer help from honest source</li></li></ul><li>Customization initiatives<br />
Thanks for contributing…<br />From 1st of November you can further help your favourite initiative to win the CCA Awards<br />Spread the word…<br />& keep checking the<br />Linked-in Group<br />CCA Co-creation Awards<br />