CCA Awards 2011 – Share your initiatives From September 15th – September 28th
Share your co-creation initiative(s)…. Do you know great, exciting and cool co-creation initiatives? Check the category definitions to see whether your initiative is a customization, community or crowdsourcing initiative… Check whether your initiative is already on the long-list… If it is not….Share your initiative by posting the case title, brand & year of launch on the CCA Co-creation AwardsLinked-in Group… Co-creation initiatives for the CCA Awards 2011 can also include cases which were launched before 2011 and are still active…
Selectionprocess - CCA Co-creationAwards 2011 15th September – 28th September 15th November 30th September – 17th October 20th October – 7th November 1. Shareyourinitiatives 2. Nominateyourfavouriteinitiatives 3. Voteforfavouritecategorynominee 4. Votefor overall winner Upload your favourite initiatives via the Linked-In group discussion page. Spread the word to colleagues, friends and family. You can help nominate an initiative by sharing detailed information of your favourite initiative, as mentioned in the selection criteria (next slide). You can vote once in all three categories. The result will be; one winner for each category. At the event you can vote for the overall winner of the CCA Co-creation Awards 2011. An expert jury will select an additional winner from all nominated initiatives.
Category definitions, characteristics and selection criteria Customization Crowdsourcing Community Definition Definition Definition
An initiative where the customer has the ability to configure a product or service selecting between predefined variables or by adding own content. Therefore, the customer has the opportunity to transform a standard product into an unique, personalized product.
An open call from a firm to the collective intelligence of “the crowd” to complete a task, a solution to a problem, within a selected time span.
A group of people with similar goals or interests connect to work towards a common good. By contributing in ongoing, new forums and challenges, the community continuously creates user generated content in a peer2peer environment.