CCA Awards - Customization nominees

CUSTOMIZATION NOMINEESAn initiative where the customer has the ability toconfigure a product or service selecting betweenpredefined variables or by adding own content.Therefore, the customer has the opportunity to transforma standard product into an unique, personalized product.

INGwww.ing.com CASE 1 Key facts Category  Click Customization to edit Master text styles Initiator Second level - ING • Launched 2005 Third level > Fourth level Audience Dutch • Fifth level Focus Customers of the ING can customize their card Initiative in short Customers of the ING can customize their bank card Results ING was to edit Master text styles  Clickthe first bank in the Dutch to offer customers the ability to design their own bank card. For customers, it is a nice way to make a regular product of a card, into a personalized item. Some customers not only customize, but also personalize there card by displaying a - Second level picture of their pet or child. • Third level > Fourth level • Fifth level CCA Awards 2011 Copyright © 2011 All rights reserved. 2

MICHELINwww.michelinchallengedesign.com CASE 2 Key facts Category  Click Customization to edit Master text styles Initiator Second level - Michelin • Launched 2001 Third level > Fourth level Audience International level • Fifth Focus Design new products for Michelin Initiative in short Both crowdsourcing as well as customization: existing product can be customized and new ideas can be uploaded Results Michelin Challenge Master yearly competition, now existing ten years. In these ten years, Michelin has received nearly 3,000 entries.  Click to edit Design is atext styles Participants have represented 98 countries. In this first year (2003 NAIAS) 17 of 125 submissions were selected to be displayed in an - Second level exhibit. This year, 34 works were selected out of a record 970 entries, the number of submissions has increased by a whopping 729 percent.• Third level > Fourth level • Fifth level CCA Awards 2011 Copyright © 2011 All rights reserved. 3

NIKEwww.nikeid.com CASE 3 Key facts Category  Click Customization to edit Master text styles Initiator Second level - Nike • Launched 2005 Third level > Fourth level Audience International level • Fifth Focus Design your own sneakers online Initiative in short Consumers can personalize and design their own Nike sneakers online. Results The Nike-id platform allows consumers to personalize and design their very own Nike sneakers online. The consumer is able to choose  Click to edit Master text styles from a range of different materials and colors to develop their own style of shoe. - Second level • Third level > Fourth level • Fifth level CCA Awards 2011 Copyright © 2011 All rights reserved. 4

SHOES OF PREYwww.shoesofprey.com CASE 4 Key facts Category  Click Customization to edit Master text styles Initiator Second level - Shoes of Prey • Launched 2009 Third level > Fourth level Audience International level • Fifth Focus Women can customize their own shoes Initiative in short Customization of shoes: the colour and several other details can be customized to match to customers wishes. Results Shoes of to allows consumers to styles  ClickPreyedit Master text customize their own shoes. Consumer can select from different types of shoes, colour, fabric and so on, to create their customized shoe. - Second level • Third level > Fourth level • Fifth level CCA Awards 2011 Copyright © 2011 All rights reserved. 5

SMARTwww.smart-design-contest.com CASE 5 Key facts Category  Click Customization to edit Master text styles Initiator Second level - Smart • Launched 2010 Third level > Fourth level Audience International level • Fifth Focus Redesign the outside of the Smart Initiative in short A customization platform to share new designs for the outside of the Smart. Results The Smart design contest invited everyone to  Click to edit Master text styles redesign the exterior of the smart. In total over 52,000 ideas were uploaded on the website. A jury selected the best three designs, that were rewarded with a financial incentive. - Second level • Third level > Fourth level • Fifth level CCA Awards 2011 Copyright © 2011 All rights reserved. 6

SNS BANKwww.snsbank.com CASE 6 Key facts Category  Click Customization to edit Master text styles Initiator Second level - SNS Bank • Launched 2005 Third level > Fourth level Audience Dutch • Fifth level Focus Customers of the SNS Bank can customize their card Initiative in short Customers of the SNS Bank can customize their bank card. Results Customers of edit Master text styles  Click to the SNS Bank get the opportunity to customize their bank card with the picture they like. SNS Bank offers this service for everyone who opens an account. - Second level . • Third level > Fourth level • Fifth level CCA Awards 2011 Copyright © 2011 All rights reserved. 7

CUSTOMIZATION NOMINEESFor more information about the Co-creation Awards:www.co-creationassociation.orgClick here to directly vote for your favourite

CCA Awards - Customization nominees

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