CROWDSOURCING NOMINEESAn open call from a firm to the collective intelligence of“the crowd” to complete a task, a solution...
ALBERT HEIJNwww.ah.nl                                                                                                     ...
BUITEN BETER                                                                                                              ...
BURBERRY                                                                                                                  ...
Christchurch City Council                                                                                                 ...
ELECTROLUXhttp://www.electroluxdesignlab.com                                                                              ...
GAMBASwww.gambas-games.com                                                                                                ...
GOOGLEhttp://www.google.nl/intl/nl/youtube/lifeinaday/index.html                                                          ...
HEINEKENwww.heineken.com                                                                                                  ...
HERTOG JANwww.hertogjandeproeverij.nl                                                                                     ...
HONIGwww.honig.nl                                                                                                         ...
HSBC Bankwww.lab.firstdirect.com                                                                                          ...
HTChttp://www.battleofconcepts.nl/battledetails.aspx?bid=138                                                              ...
IBMhttp://www.battleofconcepts.nl/battledetails.aspx?m=1&t=2&i=4&bid=153                                                  ...
KINGSTON / DYNABYTEwww.usbdesignaward.nl                                                                                  ...
LAY’Swww.lays.com                                                                                                         ...
LIANDERhttp://www.battleofconcepts.nl/battledetails.aspx?m=1&t=2&i=4&bid=127                                              ...
MEDIA MARKThttp://www.battleofconcepts.nl/battledetails.aspx?m=1&t=2&i=4&bid=139                                          ...
NShttp://nsforum.uservoice.com/forums/30994-ikchip-ns-reizigersforum                                                      ...
NShttp://www.battleofconcepts.nl/battledetails.aspx?m=1&t=2&i=4&bid=123                                                   ...
PHILIPS – SIMPLY INNOVATEsimplyinnovate.philips.com                                                                       ...
PICKWICK / SARA LEEwww.pickwick.nl/dutchteablend                                                                          ...
PRORAILhttp://www.battleofconcepts.nl/battledetails.aspx?m=1&t=2&i=4&bid=125                                              ...
PRORAIL & NShttp://www.battleofconcepts.nl/battledetails.aspx?m=1&t=2&i=4&bid=122                                         ...
RABOBANKhttp://battleofconcepts.nl/battledetails.aspx?m=1&t=2&i=4&bid=150                                                 ...
RICKSHAW BAGShttp://contests.bo.lt/rickshaw                                                                               ...
SARA LEEwww.de.nl                                                                                                         ...
SATURNhttp://battleofconcepts.nl/battledetails.aspx?m=1&t=2&i=4&bid=140                                                   ...
SCHIPHOL GROUPwww.schiphol.nl                                                                                             ...
SIEMENSwww.studentaward-middleeast.com                                                                                    ...
SIEMENSwww.smartgridcontest.com                                                                                           ...
VOLKSWAGENhttp://www.app-my-ride.com/                                                                                     ...
WRANGLERhttp://contest.nextblue.com/                                                                                      ...
CROWDSOURCING NOMINEESFor more information about the Co-creation Awards:www.co-creationassociation.orgClick here to direct...
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CCA Awards Crowdsourcing nominees

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The Crowdsourcing nominees for the CCA Awards 2011. Check www.co-creationassociation.org for more information & to vote

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CCA Awards Crowdsourcing nominees

  1. 1. CROWDSOURCING NOMINEESAn open call from a firm to the collective intelligence of“the crowd” to complete a task, a solution to aproblem, within a selected time Span.
  2. 2. ALBERT HEIJNwww.ah.nl CASE 7 Key facts Category  Click Crowdsourcing to edit Master text styles Initiator Second level - Albert Heijn • Launched 2011 Third level > Fourth level Audience International level • Fifth Focus Visualize the social meeting point of the future Initiative in short Albert Heijn used the platform of RedesignMe Connect, to launch a challenge around their social meeting point Results The community of RedesignMe was challenged to come up with a visualization of how the social meeting point at the Albert Heijn  Click toshould Masterintextfuture. supermarket edit look like the styles - Second level Albert Heijn was looking for designs, which combine physical and virtual activities. The initiative resulted in 98 new, innovative ideas, of • Third level which Albert Heijn rewarded the best ones with a financial incentive. Fun fact is that on the discussion platform the participants > Fourth level complimented Albert Heijn for its continuous involvement and feedback during the challenge. • Fifth level CCA Awards 2011 Copyright © 2011 All rights reserved. 2
  3. 3. BUITEN BETER CASE 8www.buitenbeter.nl Key facts Category  Click Crowdsourcing to edit Master text styles Initiator Second level - Buiten Beter • Launched 2011 Third level > Fourth level Audience Dutch • Fifth level Focus Report local issues with your smartphone Initiative in short After spotting something that needs to be fixed, consumers can use the app to take a picture, select a location and a problem type and send the issue directly through to the city council Results When a consumer Master text styles  Click to editspots something that needs to be fixed, they can use the app to take a picture, select a location and a problem type and send the issue directly through to the city council. - Second level With a combination of GPS and maps users can pinpoint the exact location, providing city workers with all the information they need to • Third level identify and > Fourththe reported issue. The intrinsic reward for the participant is that he or she is continuously involved about the status of resolve level the problem and the extentlevel • Fifth to which the problem is solved. CCA Awards 2011 Copyright © 2011 All rights reserved. 3
  4. 4. BURBERRY CASE 9http://artofthetrench.com/# Key facts Category  Click Crowdsourcing to edit Master text styles Initiator Second level - Burberry • Launched 2011 Third level > Fourth level Audience International level • Fifth Focus Celebrate the trenchcoat Initiative in short The art of the Trench is a website where people, both consumers as professional image makers, can upload pictures wearing the trenchcoat. Goal is to create together a body of images reflecting personal style from across the globe. Results Burberry to edit Master text styles  Clickinvited consumers who have a Burberry trenchcoat to upload a picture of themselves with the trench. This resulted in a website full of Burberry trenchcoat lovers all over the world. - Second level For the • Third level to display themselves originally to the outside world. For Burberry a great way to connect with its brand lovers participants a way and to create brand advocates of them. Also check the preview movie by Burberry > Fourth level • Fifth level CCA Awards 2011 Copyright © 2011 All rights reserved. 4
  5. 5. Christchurch City Council CASE 10www.centralcityplan.org.nz Key facts Category  Click Crowdsourcing to edit Master text styles Initiator Second level - … • Launched 2011 Third level > Fourth level Audience New Zealanders • Fifth level Focus Ideas to redevelop the Central City, after the earthquake Initiative in short The public could send in ideas to rebuild the central city of Christchurch, which was struck by an earthquake last year Results The City Council of Master text styles  Click to edit Christchurch asked the public to send in ideas to redevelop the central city. The initiative received over 106,000 ideas from the public. - Second level The result is a draft central city plan, which brings together most ideas and proposes a range of projects and tools to ensure that • Third level Christchurch can become a strong, resilient and vibrant city again. > Fourth level For New Zealanders a Fifth level to influence the redevelopment of the central city, and help to create a strong city again. • great way CCA Awards 2011 Copyright © 2011 All rights reserved. 5
  6. 6. ELECTROLUXhttp://www.electroluxdesignlab.com CASE 11 Key facts Category  Click Crowdsourcing to edit Master text styles Initiator Second level - Electrolux • Launched 2011 Third level > Fourth level Audience International level • Fifth Focus Design competition Initiative in short Electrolux Design Lab 2011 invited industrial design students to create a design for home appliances that consider intelligent mobility. Results The design had to Master text styles  Click to editoffer personalisation, inspiration and had to keep the heritage of Electrolux. Electrolux received over 1300 ideas, from over 50 countries. - Second level The winning design received a financial reward and an internship offer at Electrolux. A possible long-term win-win situation for the winner • Third level as well as for Electrolux. In addition, an original way to recruit talents. > Fourth level • Fifth level CCA Awards 2011 Copyright © 2011 All rights reserved. 6
  7. 7. GAMBASwww.gambas-games.com CASE 12 Key facts Category  Click Crowdsourcing to edit Master text styles Initiator Second level - Gambas • Launched 2011 Third level > Fourth level Audience Dutch • Fifth level Focus A game for blind and sighted co-created with the target group Initiative in short The first game for blind and sighted children was created in close collaboration with the actual target group. Results The game was co-developed and tested with the actual target group. The blind children and their sighted brothers / sisters gave feedback  Click to edit Master text styles and closely collaborated with the game developers in the development and testing phase. - Second level For the participants the actual reward was to play a game, which had not been launched yet, together with friends who could not play • Third games before. level > Fourth level The game has alreadyFifth level • won several rewards for its innovativeness and strong collaboration with its target group. CCA Awards 2011 Copyright © 2011 All rights reserved. 7
  8. 8. GOOGLEhttp://www.google.nl/intl/nl/youtube/lifeinaday/index.html CASE 13 Key facts Category  Click Crowdsourcing to edit Master text styles Initiator Second level - Google • Launched 2011 Third level > Fourth level Audience International level • Fifth Focus Design competition Initiative in short Life in Day is a historic cinematic experiment that has documented life in a day, seen through the eyes of people around the world. Results People were edit Master by video, a part  Click toasked to capture,text styles of their day on July 24th, 2010. From 80.000 clips, 4500 minutes, a director created a 90 minute movie based on these clips. - Second level A great • Third level one minute of fame! way to get your > Fourth level • Fifth level CCA Awards 2011 Copyright © 2011 All rights reserved. 8
  9. 9. HEINEKENwww.heineken.com CASE 14 Key facts Category  Click Crowdsourcing to edit Master text styles Initiator Second level - Heineken • Launched 2011 Third level > Fourth level Audience International level • Fifth Focus Call to designers to create a club of the future Initiative in short An open call to the world to design a new concept for a club. Participants could sign up on a specially developed Facebook page. Results Heineken to edit Master text styles  Click received 200 applications for the open design explorations initiative. Out of the 200 aplicants, 19 young creatives were selected. The selected group will be sourcing, sharing and researching their ideas, trying to make the perfect new, pop-up club. - Second level The result will be unveiled in Milan during the Salone, in April 2012. • Third level > Fourth level • Fifth level CCA Awards 2011 Copyright © 2011 All rights reserved. 9
  10. 10. HERTOG JANwww.hertogjandeproeverij.nl CASE 15 Key facts Category  Click Crowdsourcing to edit Master text styles Initiator Second level - Hertog Jan • Launched 2011 Third level > Fourth level Audience Dutch • Fifth level Focus Vote for new beer to go-to market Initiative in short The Hertog Jan Proeverij is an one time initiative, where consumers could taste beer X and beer Y and finally vote for one of both. Consumers could vote through Facebook, the website and SMS Results Hertog Jan brewed Master text styles  Click to edit two “forgotten” beer recipes and asked the help of the crowd to choose between one of both. The consumers could taste the beers in different bars or at the Hertog Jan factory. - Second level It was possible to level in a vote through the website, an app, SMS or Facebook. On Facebook alone, almost 26,000 people „liked‟ the • Third send initiative. The beer with most votes, called Oerblond, is now available in stores, for everyone to taste. > Fourth level • Fifth level CCA Awards 2011 Copyright © 2011 All rights reserved. 10
  11. 11. HONIGwww.honig.nl CASE 16 Key facts Category  Click Crowdsourcing to edit Master text styles Initiator Second level - Honig • Launched 2010 Third level > Fourth level Audience International level • Fifth Focus New generation packaging Initiative in short Honig used the platform of RedesignMe Connect, to launch a challenge where participants could create a new generation packaging design for the dry mixes. Results The community members of RedesignMe were  Click to edit Master text styles challenged to create a new generation packaging design, which could be used for the dry mixes of Honig. Honig was looking for a packaging design, which would distinguish them from the currently existing forms of packaging in - Second level the dry mixes segment while retaining current functionality. • Third level The challenge Fourth level > of Honig resulted in 54 redesigns. Honig rewarded the six best redesigns with a financial reward. • Fifth level CCA Awards 2011 Copyright © 2011 All rights reserved. 11
  12. 12. HSBC Bankwww.lab.firstdirect.com CASE 17 Key facts Category  Click Crowdsourcing to edit Master text styles Initiator Second level - HSBC Bank • Launched 2011 Third level > Fourth level Audience International level • Fifth Focus Share new ideas for HSBC Bank & test them. Initiative in short The platform of HSBC Bank, is actually a virtually lab. Here, all new ideas of the bank as well as suggestions of customer are tested. Customers can directly provide feedback to each Results The first to edit is all about getting the customer involved. Its a place where customers can view new ideas and test-drive brand new  Clickdirect LabMaster text styles first direct innovations before they are released. This way the customer can directly provide feedback and has a say from the start. - Second level • Third level > Fourth level • Fifth level CCA Awards 2011 Copyright © 2011 All rights reserved. 12
  13. 13. HTChttp://www.battleofconcepts.nl/battledetails.aspx?bid=138 CASE 18 Key facts Category  Click Crowdsourcing to edit Master text styles Initiator Second level - HTC • Launched 2011 Third level > Fourth level Audience Dutch • Fifth level Focus Best way to communicate the HTC Sense experience Initiative in short HTC used the platform of Battle of Concepts, to launch a challenge where participants are challenged to find a way to provide consumers a HTC Sense experience, even if they do not own a HTC. Results The community members of Battle Concepts  Click to edit Master textofstyles were challenged to find a way to give consumers a HTC Sense experience and to get to know the user interface, even if they do not own a HTC. These experience could occur in the train, at a bus stop, on the beach or on the - Second level Internet. • Third level The challenge Fourth level 115 concepts. The three best solutions had an impact, which could definitely provide every consumer with a HTC > resulted in Sense experience. • Fifth level CCA Awards 2011 Copyright © 2011 All rights reserved. 13
  14. 14. IBMhttp://www.battleofconcepts.nl/battledetails.aspx?m=1&t=2&i=4&bid=153 CASE 19 Key facts Category  Click Crowdsourcing to edit Master text styles Initiator Second level - IBM • Launched 2011 Third level > Fourth level Audience Dutch • Fifth level Focus Design challenge ‘design the new airline kiosk’ Initiative in short A challenge to design a new airline kiosk (self service check-in) on airports. 40 concepts were handed in, the winning model won a financial incentive. Results IBM challenged the Master of Battle of Concepts, consisting of students and young professionals, to find a new way for airline  Click to edit communitytext styles passengers to check-in. The self service check-in create a new customer experience during the process. - Second level The challenge resulted in 40 concepts for IBM. The three best ideas received a financial incentive from IBM. • Third level > Fourth level • Fifth level CCA Awards 2011 Copyright © 2011 All rights reserved. 14
  15. 15. KINGSTON / DYNABYTEwww.usbdesignaward.nl CASE 20 Key facts Category  Click Crowdsourcing to edit Master text styles Initiator Second level / Dynabyte - Kingston • Launched 2011 Third level > Fourth level Audience Dutch • Fifth level Focus Contest for which participants are invited to design a USB key Initiative in short USB Design award is an online environment where consumers post their USB key design. Via the Like button, viewers can vote for the best design. Results For consumers this Master text an environment where they can share their USB key design via the online gallery. By making use of  Click to edit online platform isstyles the Like button, each visitor of the website couldvote for their preferred design. The winner received a financial incentive. - Second level The winningThird leveldesign was also produced by Kingston Technology as a special limited edition USB key. It is now available in • USB key Dynabyte and Dixonslevel > Fourth stores. • Fifth level CCA Awards 2011 Copyright © 2011 All rights reserved. 15
  16. 16. LAY’Swww.lays.com CASE 21 Key facts Category  Click Crowdsourcing to edit Master text styles Initiator Second level - Lays • Launched 2010 Third level > Fourth level Audience Dutch • Fifth level Focus To come up with a new flavour for the potato chips Initiative in short Challenge to think of a new chips flavour Results In Click to edit a big campaign, inviting  2010 Lay‟s set-upMaster text styles consumers to come-up with a new flavour for their potato chips. Thousands of ideas were uploaded on the website. A expert jury evaluated all flavour ideas and selected the three best ideas. All three new flavours were produced - Second level in a limited edition pack. The flavour which was sold the most, won the competition. • Third level In the Dutch>the flavour, patatje Joppie won the competition, the owner received 25,000 euro and a 1% margin of the profit for his flavour. Fourth level • Fifth level CCA Awards 2011 Copyright © 2011 All rights reserved. 16
  17. 17. LIANDERhttp://www.battleofconcepts.nl/battledetails.aspx?m=1&t=2&i=4&bid=127 CASE 22 Key facts Category  Click Crowdsourcing to edit Master text styles Initiator Second level - Liander • Launched 2010 Third level > Fourth level Audience Dutch • Fifth level Focus Create a smart and intuitive energy meter for households Initiative in short Liander used the platform of Battle of Concepts, to launch a challenge where participants could create a new and smart energy meter. Results The community members of Battle Concepts  Click to edit Master textofstyles were challenged to create a new and smart energy meter. The meter should intuitively interact with households, giving them easy access to their energy usage. - Second level • Third level The challenge Fourth level resulted in 76 concepts. Liander rewarded the top 3 with a financial incentive. > of Liander • Fifth level CCA Awards 2011 Copyright © 2011 All rights reserved. 17
  18. 18. MEDIA MARKThttp://www.battleofconcepts.nl/battledetails.aspx?m=1&t=2&i=4&bid=139 CASE 23 Key facts Category  Click Crowdsourcing to edit Master text styles Initiator Second level - Mediamarkt • Launched 2011 Third level > Fourth level Audience Dutch • Fifth level Focus A marketing concept to promote the Power Service Initiative in short Challenge to come up with a marketing concept, which would cause the Dutch to start using their Power Service. Results The community members of Battle Concepts  Click to edit Master textofstyles were challenged to create a marketing concept, which would cause the customers to use the Power Service of the Mediamarkt. Now, the services (delivery, installation and support) are communicated on the website and in the - Second level weekly flyer. However, this does is not effective. • Third level > Fourth level The challenge resultedFifth55 concepts, from which the three best ideas received a financial incentive. • in level CCA Awards 2011 Copyright © 2011 All rights reserved. 18
  19. 19. NShttp://nsforum.uservoice.com/forums/30994-ikchip-ns-reizigersforum CASE 24 Key facts Category  Click Crowdsourcing to edit Master text styles Initiator Second level - NS • Launched 2011 Third level > Fourth level Audience Dutch • Fifth level Focus Platform for chipcard users to bring in new ideas Initiative in short Initiative for chipcard users, where they can post new ideas, questions, or improvements on the chipcard. Results Participants can share their ideas and improvements on the use of the chip card. Next to that, they can vote on other ideas that are posted.  Click to edit Master text styles NS - Second level their travelers are experiencing the use of the chipcard. They can improve their product based on the ideas of their can read about how customers. Third level • NS responds to the ideas and let‟s the community know which ideas will be accepted and implemented. > Fourth level • Fifth level CCA Awards 2011 Copyright © 2011 All rights reserved. 19
  20. 20. NShttp://www.battleofconcepts.nl/battledetails.aspx?m=1&t=2&i=4&bid=123 CASE 25 Key facts Category  Click Crowdsourcing to edit Master text styles Initiator Second level - NS • Launched 2010 Third level > Fourth level Audience Dutch • Fifth level Focus A solution to prevent the public toilets to be molested Initiative in short Challenge where participants could find a solution on how to prevent the public toilets in the trains to be molested with graffiti and markers. Results The community members of Battle Concepts  Click to edit Master textofstyles were challenged to find a solution on how to prevent the public toilets in trains to be molested with graffiti. The word prevention is key in this initiative, and asked for some real innovative solutions. - Second level • Third level The challenge Fourth level 97 concepts. The winners came up with a solution which needed minor changes to have a major impact, and > resulted in were rewarded with a• financial incentive. Fifth level CCA Awards 2011 Copyright © 2011 All rights reserved. 20
  21. 21. PHILIPS – SIMPLY INNOVATEsimplyinnovate.philips.com CASE 26 Key facts Category  Click Crowdsourcing to edit Master text styles Initiator Second level - Philips • Launched 2011 Third level > Fourth level Audience International level • Fifth Focus Share innovative ideas with Philips Initiative in short Consumers can share innovative ideas for new products with Philips. The consumer is asked to become (virtual) part of the R&D team. Results On the website of simply innovate consumers  Click to edit Master text styles can send in ideas for new products, which Philips could develop. For every idea the participant has to tell something about him or herself and create a story together with his or her idea. Every idea is evaluated by Philips and - Second level within a few weeks the participant will know if Philips will include the idea in its product plans. • Third level > Fourth level • Fifth level CCA Awards 2011 Copyright © 2011 All rights reserved. 21
  22. 22. PICKWICK / SARA LEEwww.pickwick.nl/dutchteablend CASE 27 Key facts Category  Click Crowdsourcing to edit Master text styles Initiator Second level Sara Lee - Pickwick / • Launched 2010 Third level > Fourth level Audience Dutch • Fifth level Focus Co-creating a new tea blend with 22 Hyves (Dutch social media platform) users. Initiative in short Pickwick has selected 22 of its 162.000 brand fans to help them co-create a new tea flavor for the Dutch market. Results Participants have been invited to write a motivation letter for co-creating a new Dutch tea variant. After being selected, the 22 participants  Click to edit Master text styles have been involved in determining the new tea flavor, inventing the tea name, as well as creating the packaging for the tea. - Second level Pickwick has selected 22 Hyves fans to join the creative team. Their joint effort has resulted in the Pickwick Dutch Tea Blend which is • Third level available in > Fourth level supermarkets. almost all Dutch • Fifth level CCA Awards 2011 Copyright © 2011 All rights reserved. 22
  23. 23. PRORAILhttp://www.battleofconcepts.nl/battledetails.aspx?m=1&t=2&i=4&bid=125 CASE 28 Key facts Category  Click Crowdsourcing to edit Master text styles Initiator Second level - ProRail • Launched 2010 Third level > Fourth level Audience Dutch • Fifth level Focus Innovative bicycle shed for all types of bicycles Initiative in short Challenge to design an innovative bicycle shed, which offers space for all types of bicycles Results The community members of Battle Concepts  Click to edit Master textofstyles were challenged to design a bicycle shed, which could manage all type of bicycles that drive around in the Dutch. The innovative solution should use the same space as used now for bicycle parking. Future driving solutions, - Second level like the Segway, should also be incorporated in the design. • Third level The challenge resulted in 62 concepts. By providing feedback, ProRail challenged the best ideas to further improve. The conversations with the designers helped bring the concepts to a next level. > Fourth level • Fifth level CCA Awards 2011 Copyright © 2011 All rights reserved. 23
  24. 24. PRORAIL & NShttp://www.battleofconcepts.nl/battledetails.aspx?m=1&t=2&i=4&bid=122 CASE 29 Key facts Category  Click Crowdsourcing to edit Master text styles Initiator Second levelNS - ProRail & • Launched 2010 Third level > Fourth level Audience Dutch • Fifth level Focus To better inform travellers during major delays on the railways Initiative in short Challenge to come up with a new and better way to inform travellers about major delays on the railways. Results The community members of Battle Concepts  Click to edit Master textofstyles were challenged to come up with a new and better way to inform travellers about major delays on the railways. How travelers experience „bad news‟ information was one of the challenges for the community members. - Second level • Third level The challenge Fourth level 90 concepts. The top 3 was rewarded with a financial incentive. > resulted in • Fifth level CCA Awards 2011 Copyright © 2011 All rights reserved. 24
  25. 25. RABOBANKhttp://battleofconcepts.nl/battledetails.aspx?m=1&t=2&i=4&bid=150 CASE 30 Key facts Category  Click Crowdsourcing to edit Master text styles Initiator Second level - Rabobank • Launched 2011 Third level > Fourth level Audience Dutch • Fifth level Focus how to prevent students to build up a debt Initiative in short Challenge to ask for ideas on how the Rabobank can help students to prevent them from building up a high student loan debt. Results Rabobank has launched their text styles  Click to edit Master idea challenge on battle of concepts, where students and young professionals could upload their ideas about how Rabobank could support students to prevent a high student lown. - Second level Rabobank has received 76 concepts, the winning ideas were rewarded with a financial incentive. • Third level > Fourth level • Fifth level CCA Awards 2011 Copyright © 2011 All rights reserved. 25
  26. 26. RICKSHAW BAGShttp://contests.bo.lt/rickshaw CASE 31 Key facts Category  Click Crowdsourcing to edit Master text styles Initiator Second level Bags - Rickshaw • Launched 2011 Third level > Fourth level Audience International level • Fifth Focus Design your own swagbag Initiative in short Consumers could create and upload their dream swagbag. The three bags with the most votes won the competition, and received their own designed swagbag. Results The initiative of Rickshaw Bags combined product customization, crowdsourcing and social media marketing with their swagbag design  Click to edit Master text styles contest. - Second level The designs could be uploaded on the website together with small story why that particular bag should win. After that, the bags most • Third level shared through social media would win the competition and their own designed swagbag. > Fourth level The winning desgin was shared over 100 times in different social media channels. • Fifth level CCA Awards 2011 Copyright © 2011 All rights reserved. 26
  27. 27. SARA LEEwww.de.nl CASE 32 Key facts Category  Click Crowdsourcing to edit Master text styles Initiator Second level - Douwe Egberts • Launched 2010 Third level > Fourth level Audience Dutch • Fifth level Focus Select a new coffee flavour for Sara Lee Initiative in short The process consisted of two phases. In the first phase Sara Lee and magazine Libelle, selected a group of participants to serve as an expert panel. In the second phase, the expert panel selected two flavours, on which the crowd could vote. Results In Click to edit Master text styles  the first phase a group of participants was selected to serve as an expert panel. The panel would write small stories about the tasting sessions in the Libelle magazine. In the second phase the expert panel selected two flavours, which could be tasted on a major event in - Second level the Dutch. On this event the crowd could taste and vote for their favourite flavour. • Third level The result of this cocreation is the new Senseo flavour, Bio Selection. > Fourth level • Fifth level CCA Awards 2011 Copyright © 2011 All rights reserved. 27
  28. 28. SATURNhttp://battleofconcepts.nl/battledetails.aspx?m=1&t=2&i=4&bid=140 CASE 33 Key facts Category  Click Crowdsourcing to edit Master text styles Initiator Second level - Saturn • Launched 2011 Third level > Fourth level Audience Dutch • Fifth level Focus Idea challenge ‘marketing summer promotion’ Initiative in short Challenge to think of a unique, yearly summer promotion for Saturn, to improve Saturn brand and sales of IT products. Results Saturn has launched their idea challenge on  Click to edit Master text styles battle of concepts, where students and young professionals could upload their ideas for the marketing promotion for Saturn. - Second level Saturn has received 51 concepts, the winning ideas were rewarded with a financial incentive. • Third level > Fourth level • Fifth level CCA Awards 2011 Copyright © 2011 All rights reserved. 28
  29. 29. SCHIPHOL GROUPwww.schiphol.nl CASE 34 Key facts Category  Click Crowdsourcing to edit Master text styles Initiator Second level - Schiphol Group • Launched 2011 Third level > Fourth level Audience International level • Fifth Focus Create the future terminal experience Initiative in short Schiphol Group used the platform of RedesignMe Connect, to launch a challenge where participants could create the future terminal experience for Amsterdam Airport Schiphol. Results The community members of RedesignMe were  Click to edit Master text styles challenged to create a future terminal experience, which could be used at Amsterdam Aiport Schiphol. Schiphol Group was looking for fresh ideas on how the passenger lounge would look like and what activities and service - Second level would be available to passengers in the lounge, ten years from now. • Third level The challenge of Schiphol Group resulted in 125 ideas, the fifteen best ideas were rewarded with RDM‟s, the reward system of RedesingMe. Fourth level > • Fifth level CCA Awards 2011 Copyright © 2011 All rights reserved. 29
  30. 30. SIEMENSwww.studentaward-middleeast.com CASE 35 Key facts Category  Click Crowdsourcing to edit Master text styles Initiator Second level - Siemens • Launched 2011 Third level > Fourth level Audience Middle East level • Fifth Focus Sourcing ideas to build sustainable cities in the desert Initiative in short An online environment where students can share innovative concepts for a green city in the desert. These ideas will be funneled thourgh an evaluation leading to a final with 10 finalists. Results Siemens to edit Master text for building  Clickhas received 591 concepts styles a large metropolis in a desert. This contest brings Siemens many innovative ideas for green cities in the desert. It also serves as a recruitment tool, since finalist have the opportunity to network with Siemens managers and - Second level high-level experts. For participants this online platform is a place for sharing ideas on building a large metropolis in a desert. By means of • Third the finalist will be determined. The ten finalists will then present and discuss their ideas in a live competition leading up to community voting level an awards ceremony. > Fourth level • Fifth level CCA Awards 2011 Copyright © 2011 All rights reserved. 30
  31. 31. SIEMENSwww.smartgridcontest.com CASE 36 Key facts Category  Click Crowdsourcing to edit Master text styles Initiator Second level - Siemens • Launched 2011 Third level > Fourth level Audience International level • Fifth Focus Generating and further developing ideas into business models to contribute to a more sustainable Smart Grid market. Initiative in short A platform to bring ideas and market insights in competition but also in cooperation with a large community of Smart Grid experts around the globe. Results Participants can join the global community and  Click to edit Master text styles contribute with ideas on Smart Grid, like new business models, applications for new customer benefits, and disruptive technologies. Additionally participants can comment and vote the ideas of the community and get - Second level rewarded with attractive prizes, excellent career perspectives at Siemens, or funded collaboration with leading university partners. Siemens • Third concepts, and has 1 million euro available to turn ideas into innovation, aiming to turn the resulting innovations into has received 464 level products, services and solutions. > Fourth level • Fifth level CCA Awards 2011 Copyright © 2011 All rights reserved. 31
  32. 32. VOLKSWAGENhttp://www.app-my-ride.com/ CASE 37 Key facts Category  Click Crowdsourcing to edit Master text styles Initiator Second level - Volkswagen • Launched 2010 Third level > Fourth level Audience International level • Fifth Focus Apps and Ideas challenge for a prototype of a future Volkswagen infotainment system Initiative in short The goal of the contest is not only to gain innovative applications, but also to involve interested users, coders and developers into the process of developing Apps Results Participants can not only submit compiled apps,  Click to edit Master text styles they also have the possibility to submit ideas for possible apps. Volkswagen has received 399 concepts from their community. - Second level A jury selected seven prizes: best apps, idea, best community idea and a student award. Prizes were ranging from a financial incentive to a • Third level Volkswagen>car for the weekend or an internship. Fourth level • Fifth level CCA Awards 2011 Copyright © 2011 All rights reserved. 32
  33. 33. WRANGLERhttp://contest.nextblue.com/ CASE 38 Key facts Category  Click Crowdsourcing to edit Master text styles Initiator Second level - Wrangler • Launched 2011 Third level > Fourth level Audience International level • Fifth Focus Design new Nextblue jeans Initiative in short The crowd was asked to send in a video with their ideas and thoughts for their new jeans design. The most creativity, originality and amount of likes by others determined the top 5 finalists. Results Everyone to edit Master text video, explaining his or her ideas and thoughts for a new jeans design. A jury selected the most  Click could create and upload a styles creative and original ideas and took into account the amount of likes by the public for a design. - Second level The result was a finalists top 5, on which everyone could vote again. The winning design is currently taken into production for release this • Third level fall. > Fourth level • Fifth level CCA Awards 2011 Copyright © 2011 All rights reserved. 33
  34. 34. CROWDSOURCING NOMINEESFor more information about the Co-creation Awards:www.co-creationassociation.orgClick here to directly vote for your favourite

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