CCA Awards Community nominees

COMMUNITY NOMINEES
“A group of people with similar goals or interests connect to work towards a common good. By contributing in ongoing, new forums and challenges, the community continuously creates user generated content in a peer2peer environment”

CASE 40
ANWB
www.anwb.nl
The online platform givesconsumers the opportunity to share and view tips and picturesrelated to driving and cars. In addition, blogscanbefollowed and productscanbeprovidedwith feedback.
The ANWB community provides a platform for the ANWB to informtheircommmunitymembersabout the latestnew and tips, which help improve the quality of driving and the cars. In addition, the feedback of productshelps ANWB to retrieveinsightsonhow to improvetheirproducts and offer additionalones.
CategoryCommunity
Initiator ANWB
Launched2011
AudienceDutch
Focus Interactwiththeirmembers
Initiativein short
In the ANWB communitymemberscanfollowblogs of otherdrivers, share tips and pictures and give feedback onproductssoldby ANWB

CASE 41
BMW
https://www.bmwgroup-cocreationlab.com/
The BMW Group Co-Creation Lab is a virtual meeting place for individuals interested in cars and all related topics, who want to share their ideas and opinions on tomorrow's automotive world.
Participants on the platform, not only evaluate concepts which are developed by the BMW Group but also actively contribute their ideas and suggestions. This has resulted in over 2,300 users, sending in over 1,300 ideas for specific challenges.
CategoryCommunity
Initiator BMW
Launched2010
AudienceInternational
Focus Shareideasontomorrow’sautomotiveworld
Initiativein short
Virtual meeting place to shareideas and opinionsoncars and related topics

CASE 42
DELL
www.ideastorm.com
Communitywhereconsumerscanuploadnewideasfor Dell products, view all ideasposted, voteonideas, to demoteorpromotethemon the website, start discussions and take part in real-lifesessionswith Dell.
Dell is inspiredby the conversations of and withconsumers. Usefulideas are implemented and the process is sharedwith the community
CategoryCommunity
Initiator Dell
Launched2007
Focus Community
Initiativein short
Community to shareideas, improvements, discuss and voteonideas

CASE 43
GIFFGAFF
www.giffgaff.com
Giffgaff is a communityLaunchedcompany, as all processes are donebyconsumerswithconsumers. Communitymemberscanforinstance help eachotherwithcustomerproblems. A rewardforeachsolvedproblem the communitymembergains extra minutesor a discount onits product. The ultimateway of co-creation was whencommunitymembersstarted to offer a service to create micro simcardsfor the iPhone. Anadditional offer, which was a voluntaryinitiative of the communitymembers.
CategoryCommunity
Initiator Giffgaff
Launched2009
AudienceBritish
Focus A telecom provider completelymanagedbyconsumers
Initiativein short
Giffgaff is a telecom provider which is completelydependenton the theparticipation of consumers. All communication is handled on the platform

KENNY
www.kenny.nl
CategoryCommunity
Initiator Kennisnet
Launched2011
AudienceDutch
Focus Virtuallearn & play environment forchildren
Initiativein short
Kenny is a virtuallearn & play environment forchildren in grade 1, 2 or 3 of primary school.
At the start phase of this project parents, children and employees of Kennisnet collaborated to develop the concept forKenny.nlwiththree different design offices. Out of these threeconcepts the parents, children and employees of Kennisnet choseone winning design office.
The virtuallearn & play environment was launchedwithcollaboration of a community. When the concept website was launched a community of consumershelped to test the site, sharenewideas and developed a go-to-market plan forKenny.nl.
CASE 44

CASE 45
KLM
www.bluenity.com
Travelers who sign up for the community have access to reviews of peers about hotel, restaurants and shopping all over the world. Furthermore, the passengers can have access to the flight schedule of other passengers, allowing them to meet with others or, for instance, share a cab with a fellow passenger.
This open environment creates the ability for travelers to share info and meet online as well as offline.
CategoryCommunity
Initiator KLM
Launched2008
Focus A communitywheretravelerscan help and findeachother
Initiativein short
Travelers of KLM and Air France can share reviews of hotels, restaurants and shopping all over the world. In addition, passengers can view the flight schedule of others, allowing them to meet with each other

CASE 46
MICROSOFT - WINDOWS
www.windows.com
Part of the preview site for Windows Phone 7, an exclusive online community, called Backstage, was created. This community connected technology enthusiasts with key Microsoft players. Interactions on Backstage activated excitement amongst the Windows Phone fan base and equipped them with information to share with their personal networks.
This resulted in fans of the new software to transform into brand advocates.
Category Community
Initiator Windows
Launched 2010
Audience International
Focus Get the community in touch with Windows Phone 7, even before the actual launch
Initiative in short
The platform provides the consumer with the ability to join group discussions, chat with the Windows Phone team, and latest news and update of the Windows Phone 7.

CASE 47
NIKE+
www.nikerunning.nike.com
Community of runners, whocan keep onchallengingthemselves and others. The data capturedwith a Nike+ sensor canbeuploaded to the website, soparticipantscancreate a training scheduleorchallengeothers to performbetterthanthem.
A realexample of experienceco-creation in a communityform.
CategoryCommunity
Initiator Nike
Launched2006
Focus Community of runners, whocanchallengethemselves and others
Initiativein short
Nike facilitates a platform where runners canchallengethemselves and othersbyuploadingtheir data, capturedwith a Nike+ sensor

CASE 48
PHILIPS
www.philips.com/hoteltv
A panel of senior management of major hotel partners, togetherform the co-creation expert team. This team helps Philips to test the products of Philips and generateinsights in how to furtherimprove the experiences of a hotel guest. With the co-creation expert team, Phillips generatesinsightsthathelpsthem to improvetheirproducts and tailorit to the needs of the futureusers and buyers of theirproducts. The ease of use and connectivity as at home are centralsubjects in the experiencewhich Philips wouldlike to add to future hotel rooms withtheirproducts.
CategoryCommunity
Initiator Philips
Launched2011
Focus Involvekey experts of hotels in product development
Initiativein short
Philips has formed a co-creation expert team of industry leaders to givetheminsights in how to furtherenhance hotel guestexperiences

CASE 49
STARBUCKS
www.mystarbucksidea.force.com
For consumersthis online platform is an environment wheretheycansharenew and improvedideaswiththerefavouritecoffeehouse. In return the participantscan score and view the otherideasposted.
Starbucks has alreadyreceived more than 100,000 ideasfromtheircommunity. In return Starbucks actuallyapplies the best ideas and updates the communityabout the status of the ideaswhich been taken intoaction.
CategoryCommunity
Initiator Starbucks
Launched2010
Focus Ideacommunity
Initiativein short
My Starbucks Idea is an online environment whereconsumerscanshare product, experience and involvementideaswith Starbucks, to help improve the concept

CASE 50
TELENET
www.telenet.be
When Telenet launched a new application, which could bring digital TV to mobile devices like the iPad and iPhone, users were invited to give feedback on social media. 100 participants were selected from the open community to join a closed pre-launch community to allow in-depth discussion.
The results of the closed community were shared on social media again, offering all users a chance to join the dialogue.
Category Community
Initiator Telenet
Launched 2011
Audience Belgians
Focus Let the community provide feedback on the service
Initiative in short
Telenet invited its users to provide feedback on a newly launched application. With a selected group of community members in-depth discussions facilitated to further improve the application.

CASE 51
THREADLESS
www.threadless.com
Participants can submit their designs for a t-shirt to the community. When enough community members like the design and are willing to buy it, the design will be produced.
The designer gets a cash reward, credentials, and coverage on chests around the world.
CategoryCommunity
Initiator Threadless
Launched2000
Focus Design yourownt-shirt and ratethose of others
Initiativein short
Submityourideafor a t-shirt and allow the community to rate and commentonyouridea.

COMMUNITY NOMINEES
For more information about the Co-creation Awards:
www.co-creationassociation.org
Click here to directly vote for your favourite

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CCA Awards Community nominees

by bartzwartjes on Nov 09, 2011

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CCA Awards Community nominees — Presentation Transcript