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Arjan Tijmes
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Arjan Tijmes

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  • 1. Co-creation and firm performance
    Innovation success enhancing effects of and motives for customer involvement
    September, 2010
    Arjan Tijmes
  • 2. Summary Thesis Arjan Tijmes, Co-creation and Firm Performance, Twente University, Aug 2010
    Capgemini Consulting research
    Details
    Research question
    “To what extent has co-creation impact on firm performance through innovation success in large firms and what is the international position of large Dutch firms in respect to co-creation and innovation success?”
    Research title: Co-creation and Firm Performance
    Graduate: Arjan Tijmes
    Twente University – MSc in Business Administration
    Research characteristics
    Illustration or graph
    Qualitative / quantitative: qualitative research
    Number of respondents: Secondary survey sample size 327, supplementary survey 50 and 2 interviews
    Research model
    Overall results
    Key findings & conclusion
    • Key findings:
    • 3. For an increased positive effect on innovation success, firms should combine low levels of co-creation with a higher number of involved functions and high levels of co-creation with few involved functions
    • 4. Co-creation activity is placed equally amongst functions such marketing/sales, service/support and product development functions while it is far less common in production and logistics organisation function
    • 5. Dutch firms are less active in co-creation in the NPD and service/support functions of the firm in comparison with firms worldwide
    • 6. Conclusion: There is no main effect of co-creation on innovation success, but that the moderating effect of the number and type of organizational functions involved does make this relation significant

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