Co-creation and firm performance<br />Innovation success enhancing effects of and motives for customer involvement<br />Se...
Summary Thesis Arjan Tijmes, Co-creation and Firm Performance, Twente University, Aug 2010<br />Capgemini Consulting resea...
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Arjan Tijmes

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Arjan Tijmes

  1. 1. Co-creation and firm performance<br />Innovation success enhancing effects of and motives for customer involvement<br />September, 2010<br />Arjan Tijmes<br />
  2. 2. Summary Thesis Arjan Tijmes, Co-creation and Firm Performance, Twente University, Aug 2010<br />Capgemini Consulting research<br />Details<br />Research question<br />“To what extent has co-creation impact on firm performance through innovation success in large firms and what is the international position of large Dutch firms in respect to co-creation and innovation success?”<br />Research title: Co-creation and Firm Performance <br />Graduate: Arjan Tijmes<br />Twente University – MSc in Business Administration<br />Research characteristics<br />Illustration or graph<br />Qualitative / quantitative: qualitative research<br />Number of respondents: Secondary survey sample size 327, supplementary survey 50 and 2 interviews<br />Research model<br />Overall results<br />Key findings & conclusion<br /><ul><li>Key findings:
  3. 3. For an increased positive effect on innovation success, firms should combine low levels of co-creation with a higher number of involved functions and high levels of co-creation with few involved functions
  4. 4. Co-creation activity is placed equally amongst functions such marketing/sales, service/support and product development functions while it is far less common in production and logistics organisation function
  5. 5. Dutch firms are less active in co-creation in the NPD and service/support functions of the firm in comparison with firms worldwide
  6. 6. Conclusion: There is no main effect of co-creation on innovation success, but that the moderating effect of the number and type of organizational functions involved does make this relation significant</li>

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