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Marketing Accomplishments and Metrics FY 2011-12
Marketing Accomplishments and Metrics FY 2011-12
Marketing Accomplishments and Metrics FY 2011-12
Marketing Accomplishments and Metrics FY 2011-12
Marketing Accomplishments and Metrics FY 2011-12
Marketing Accomplishments and Metrics FY 2011-12
Marketing Accomplishments and Metrics FY 2011-12
Marketing Accomplishments and Metrics FY 2011-12
Marketing Accomplishments and Metrics FY 2011-12
Marketing Accomplishments and Metrics FY 2011-12
Marketing Accomplishments and Metrics FY 2011-12
Marketing Accomplishments and Metrics FY 2011-12
Marketing Accomplishments and Metrics FY 2011-12
Marketing Accomplishments and Metrics FY 2011-12
Marketing Accomplishments and Metrics FY 2011-12
Marketing Accomplishments and Metrics FY 2011-12
Marketing Accomplishments and Metrics FY 2011-12
Marketing Accomplishments and Metrics FY 2011-12
Marketing Accomplishments and Metrics FY 2011-12
Marketing Accomplishments and Metrics FY 2011-12
Marketing Accomplishments and Metrics FY 2011-12
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Marketing Accomplishments and Metrics FY 2011-12

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  • 1. Marketing Accomplishments and Metrics FY 2011-2012 August 24, 2012
  • 2. Collaborative Partnerships NC Department of Commerce Local Clients Developers Successful Economic Development North Carolina’s Allies Southeast (Private Sector)
  • 3. Industry Clusters “Our mission is to provide strong economic development leadership in southeastern North Carolina through innovative marketing and collaborative regional initiatives that will create new jobs, generate capital investment, and secure new business locations.”
  • 4. Project Pipeline and Statistics•86 projects (59 Generated, 27 Assisted)•80 projects had recommendations of one or more counties•48 projects visited the region or met with NCSE staff at company location•188 buildings and 98 sites were recommended; 106 buildings and 44 sites were visited•Projects represent 9,877 potential jobs and $2,016,000,000 potential investment•34% of projects required port access and 25% required rail access•8 projects had international parent companies: Australia (2), Canada (2), China (1), Germany (2)and Spain (1)•11,692 unique visitors to the NCSE website (launched 10/31/2011); 33,299 page views; 72.96% newvisitors
  • 5. Marketing Results 2011-2012 Goal Actual Goal Met Leads 60 96 √ Building/Site Visits 36 150 √ Building/Site 100 286 √ Recommendations Unique Client Visits 15 48 √ Announced Projects FY 2011-2012 Discovery J.B. Hunt FerroFab Chemtex Textiles (March 2012) (June 2012) (August 2012*) (October 2011) 20 Jobs 5 Jobs 54 Jobs 65 Jobs $500,000 $500,000 $1.5M Investment $170M Investment Investment Investment Columbus County Robeson County Richmond County Sampson County
  • 6. Project Sources
  • 7. Projects by Industry Sector
  • 8. Marketing Outreach•Southeastern Biomass Conference- Atlanta, GA •Raleigh Brokers Event- Raleigh, NC •IEDC International Conference- Charlotte, NC•AUSA Trade Show- Washington, DC •Site Selectors Guild Conference- Orlando, FL •Recruiting Mission to CA•Recruiting Mission to NJ and NY •International Biomass Conference- Denver, CO •German Consulate Meeting- Atlanta, GA•Atlanta Consultant Event- Atlanta, GA •Civil Aviation Conference- Charlotte, NC •Recruiting Mission to GA•Charlotte Brokers Event- Charlotte, NC •FABTECH Trade Show- Chicago, IL
  • 9. Leads by Month
  • 10. Building Recommendations & VisitsBuildings Recommended by County Buildings Visited by County
  • 11. Site Recommendations & Visits Sites Recommended by County Sites Visited by County
  • 12. Visits by Industry Sector
  • 13. Visits by Month
  • 14. Project Employment Data Average Employment Total Potential by Industry Employment
  • 15. Project Investment Data Average Investment Total Potential by Industry Investment
  • 16. Projects Requiring Port and/or Rail
  • 17. International Information International Parent Companies International Website Visitors Australia China (2) (1) Canada Germany (2) (2) Spain (1)
  • 18. Email Marketing & Correspondence Email Campaigns Public Relations Emails
  • 19. Project Activity Pipeline Project Industry Jobs Investment Earth Metalworking 25 $2,000,000 Dodger Agri-Industry 60 $7,000,000 Rooster Defense 200 $2,500,000 Maverick Agri-Industry 12 $2,000,000 Class Energy 80 $150,000,000 Trio Energy 60 $60,000,000 Label Distribution 5 $500,000 Big Ben Other 5 $2,000,000 TOTALS 447 $226,000,000
  • 20. FY 2012-2013 Marketing Calendar Logistics Development Forum Charlotte Broker’s Event August 7-10, 2012 November 14, 2013 Sundance, UT Charlotte, NC Military/Defense Email Campaign Food Processing Email Campaign September 14, 2012 January 18, 2012 Metalworking Email Campaign Annual TAG Planning Session September 28, 2012 February 13-14, 2013 Fayetteville, NC Aviation Biofuels Development Conference Site Selector’s Guild Conference October 2-3, 2012 February 25-27, 2013 Washington, DC New Orleans, LA Raleigh Broker’s Event 310 Marketing Recruitment Mission October 17, 2012 March 2013 Raleigh, NC California/Midwest AUSA Trade Show NC Dept. of Commerce Presentation October 22-24, 2012 March 25, 2013 Washington, DC Elizabethtown, NC FABTECH Trade Show AAAA Annual Professional Forum & Expo November 12-14, 2012 April 10-13, 2013 Las Vegas, NV Fort Worth, TX
  • 21. Wrap Up Questions? Thanks to the NCSE Board for its support of our marketing efforts!

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