Local Government and Social Media - city of ghent
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Local Government and Social Media - city of ghent

  • 1,992 views
Uploaded on

Local government and the smart use of social media ...

Local government and the smart use of social media
Context of government communication

Euprera Spring Symposium 2010

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,992
On Slideshare
1,917
From Embeds
75
Number of Embeds
4

Actions

Shares
Downloads
13
Comments
0
Likes
0

Embeds 75

http://prschool.wordpress.com 53
http://www.linkedin.com 10
http://www.slideshare.net 9
https://www.linkedin.com 3

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Euprera Spring Symposium 2010 Local Government & Social Media
    • Bart Rosseau – strategic communications, City of Ghent
  • 2. Context…
    • … of government communication
    • Why should we use it?
    • What makes it difficult to use it?
  • 3. Communicate what?
    • Government communication is about POLICY
    • communicated by different actors
    • The process : Why ? Where ? How?
    • The product : What ? When ?
    • The most defining aspect :
    • We have to communicate/react even before the formal decision,
    • so the decision-making itself is part of the public arena
    • Who is “the government”?
  • 4.
    • Decision making process :
    • 1. Agendasetting - Public/Politicians/Stakeholders
    • problem definition
    • public awareness
    • 2. Preparation – Administration/Politicians
          • how where what when who
    • 3. Formal Decision - Politicians
    • 4. Implementation - Administration
    • 5. Evaluation – Public/Politicians/Administration
    • Use of social media is relevant for every step,
    • but when is it most relevant coming from the government?
    Who speaks when?
  • 5. A broad range A sample of subjects: (top items www.gent.be – 15/02/2010) - Klimaatbudget : sensibilisation about a greener city - Starting a commission about the retrieval of a Kokoscha Painting - Free tickets Flanders Horse Expo - Jeugdboekenweek - Applying for a grant for environmental organisations - Ghent city hosts the international Quality Congress - Open letter to public transport compagnie about routing frequency WITH ONE VOICE?
  • 6. Why use social media?
    • - Being there where the people are
    • - a personal approach?
    • - gauging public opinion?
    • - segmentation?
    • - A new audience?
    • - Additional to existing channels
    • - Have some control:
    • anybody can start something about Ghent
    • be the first to say it
    • Who is sending the message? A company profile?
  • 7. Our experiences so far…
    • Facebook & Linked-in
    • Core: leisure!!!!(cultural, tourism, …)
          • Musea (SMAK, MSK, Huis van Alijn)
        • Events (Gentse Feesten, WinWinbeurs, Jazz in ‘t park)
        • Campaigns (SWAP pas, Gentse Ondernemer, ….)
    • Exception :
    • Gent over Morgen: experiment with Facebook, Youtube, Gentblogt
    • - jan-mar 2009
    • - public discussion about long term vision (Gent 2020)
    • - challenge: keep a positive atmosphere
    • - informal character was reason to use social media
    • - more creativity
    • - avoid intimidating aspect of talking to ‘the government’
    • Online credibility?
  • 8. Our experiences so far…
    • - Challenge: how to maintain a consistent online corporate identity
    • It can be the right tool:
      • using it wrong does more harm then not using it
      • added value?
            • tone of voice!!!
    • Not all aspects of government communication
    • Is the public ready for Government 2.0?
  • 9. Conclusion?
    • We’re not trendsetters.
    • We don’t need to be.
    • www.gent.be
    • Gentinfo : 09 210 10 10
  • 10. references
    • www.gent.be/gentovermorgen
    • www.gentblogt.be
    • www.youtube.com/gentovermorgen
    • Background :
    • http://www.kenniscentrumvlaamsesteden.be/samenwerken/participatie/interessante%20participatietrajecten/gent2020 (dutch)
    • www.gent.be
    • Gentinfo : 09 210 10 10
  • 11.